Case Study: Transform CX and Expand The Brand

Elaine Turner® wanted to personalize customer experience in stores, online, and on mobile devices with a new technology platform. The retailer embarked on adopting cloud services from Oracle for commerce, marketing, and services. After implementing the first of the cloud services, Elaine Turner achieved major gains in website traffic, website engagement, and order volume. This Constellation Research case study details how Elaine Turner implemented Oracle’s Commerce Cloud, Marketing Cloud, and Service Cloud and transformed customer experience.

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