Gartner named Oracle a Leader amongst Multichannel Marketing Hub (MMH) vendors due to how its multichannel marketing hub provides B2B and B2C marketing orchestration within Oracle CX Cloud. Using cross-channel segmentation, the integration of web behavior, and CX Unity, Oracle helps marketers manage the customer experience across the enterprise. Gartner also found that Oracle’s strengths lay in campaign execution, modular AI, and profile management vision. See how Oracle compares to other vendors.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. Gartner Magic Quadrant for Multichannel Marketing Hubs, Noah Elkin, Adam Sarner, Benjamin Bloom, Joseph Enever, Colin Reid, 18 April 2019. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.