Forrester reveals the benefits of using Oracle Advertising to monitor and improve brand safety and overall performance
As more advertising dollars are moved to digital channels and programmatic spaces, it has become increasingly difficult to track and validate where ads appear—and in what type of environment. As a result, years and millions of dollars can be spent building a brand image only to have a misplaced advertisement damage your reputation and negatively impact your business.
Forrester describes how using Oracle Moat Analytics and Contextual Intelligence together can help you monitor and improve brand safety and boost the performance of your campaigns at the same time. Download this report to discover: