Oracle Contextual Intelligence provides prebid contextual advertising and brand safety solutions to advertisers, publishers, and platforms. The technology crawls and categorizes desktop and mobile webpages, matching them to contextual segments for use in digital advertising campaigns.
Find suitable, brand-safe environments and improve your campaigns.
Activate digital advertising campaigns with contextual targeting, reaching people when they are actively looking for content. Our page-level, multiterm matching capabilities understands the true context of the page so you can accurately align your campaigns to relevant content in a privacy-centric manner.
Align with your target audience while they’re actively consuming specific pieces of content. Our syndicated targeting segments are curated and ready to activate in most major demand side platforms (DSPs), so you have the most up-to-date categories and topics to reach your desired audience.
Customize your targeting segments to amplify your brand’s message and meet your intended audience, editorial, or campaign needs. Custom segments are built specifically to your brand with transparent customization and fast deployment into major DSPs, leading to more conversions and lower costs.
Make smarter ad buys with AI-powered automation that identifies trending content across the web. Oracle Predicts (PDF) aligns your campaign message with relevant, trending content through dynamic optimization, increasing click-through-rate performance and reducing cost-per-click metrics.
Capitalize on the tone of a specific piece of content with sentiment targeting. Align your campaign with content written to elicit a particular feeling from the reader, such as positive, negative, happy, sad, love, curiousness, or numerous other categories.
Activate your campaign in 31 categorized languages, curated and monitored by a dedicated staff of in-language experts. Target an additional 174 uncategorized languages for campaign alignment.
The winner of multiple 2021 AdWeek Best in Tech awards for brand safety, measurement, and fraud prevention, our end-to-end brand safety solution combines technology from our contextual intelligence and advertising measurement products for accurate and scalable ad verification. Media buyers can confidently place ad campaigns in safe and suitable environments, and brands and agencies can tailor strategies to safeguard and amplify messaging through suitable and responsible media.
Protect brand equity and deliver your message in brand-safe environments. Aligned to online safety standards set by industry groups, such as the Global Alliance for Responsible Media (GARM), our safety categories scan potentially harmful and risky content in more than 12 categories, including firearms, crime, drugs, obscenity, death, hate speech, and potentially false information.
In partnership with The Global Disinformation Index (GDI), our brand safety segment helps eliminate disinformation sites from the bid stream to ensure your biddable inventory aligns with your brand and company values. Build a tailored context strategy by bundling this segment into our solution or select it individually—whatever suits the nuances of your brand.
Define your custom brand safety threshold and risk tolerance. Find topics that positively resonate with your brand, amplifying your brand personality and values and optimizing reach, while avoiding the types of harmful content that puts your brand at risk. Custom safety segments are built specific to your brand with transparent customization and fast deployment into major DSPs.
Combine brand safety protection with Oracle Advertising’s prebid invalid traffic (IVT) and viewability solution for greater control and precision over your digital campaign environments. The winner of Adweek’s 2021 Readers’ Choice: Best of Tech Partner Award for ad fraud prevention, Oracle’s prebid verification of safety, IVT, and viewability solution protects your digital investments and helps ensure that your ads are served according to your standards.
Filter content based on viewability parameters set forth by the Media Ratings Council (MRC), giving you unprecedented precision and control over where your ads are seen.
See how Disneyland Paris used Oracle’s contextual solutions across their display and video campaigns to reduce cost per acquisition and increase conversions.
With standard and custom brand-safety solutions, you can be confident that your campaigns are protected from unsafe content.
Implement a solution that analyzes all the words on the page so that you avoid blocking safe content and maintain brand safety, all while supporting publishers.
Use contextual insights to inform campaign planning by understanding trending topics and when people engage with content.
Oracle Content Marketing Team
Contextual intelligence has been talked about for many years and is closely associated with brand safety and brand suitability. However, it’s now seeing a resurgence. As competition continues to grow, advertisers are working to leverage contextual intelligence to place ads next to content that their audience will find relevant and interesting. In this blog, we’ll explain everything you need to know about contextual intelligence, including how the solution works, common misconceptions, and how to use contextual targeting tools to improve ad campaigns.Read the complete post