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News and Opinion

Oracle Unveils Cloud-Based Data Science Platform

02/26/20

Oracle announced the availability of Oracle Cloud Data Science Platform, which offers data scientists tools to deploy, train, and manage machine learning algorithms in the cloud.

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JW Player Taps Oracle Data Cloud

02/06/20

Independent video platform provider JW Player is partnering with Oracle Data Cloud to strengthen the company’s video ad targeting solution to ensure brands have relevant and suitable inventory for their customers.

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Data Science from Oracle Helps Retailers Identify Next Top Customers

02/05/20

Oracle Retail is offering Oracle Retail Consumer Insights, a new tool to help retailers understand the characteristics of their best customers and apply them to find similar potential customers using third-party consumer data in Oracle Data Cloud.

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A Sensible Approach to MarTech Choices

01/24/20

DX Marketing shares why they chose Oracle for all of their data and marketing needs as they transitioned from a traditional direct mail company to a digital marketing and consumer insights company.

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How Oracle’s Rob Tarkoff Will Win the Next Stage of Data and Ad Tech

01/22/20

AdExchanger caught up with Oracle’s Rob Tarkoff to ask him about Oracle’s evolution and what’s on the horizon for 2020, ahead of AdExchanger's Industry Preview event, January 28-29.

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Pinterest Trends Give Marketers a New SEO Opportunity

01/14/20

Oracle Data Cloud customer Pinterest recently introduced a beta product called Pinterest Trends, which gives marketers a view of the top US search terms within Pinterest from the past 12 months.

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Discussing Customer Data Platforms with Des Cahill from Oracle's Futurum Tech Podcast Interview Series

01/06/20

In a recent Futurum Tech Podcast with Independent Analyst Daniel Newman, Chief Marketing Officer of Oracle CX Des Cahill discusses what makes Oracle's customer data platform stand out from the competition.

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Pinterest Trends Tracks Search Term Usage Among Its More Than 320 Million Monthly Users

12/10/19

Pinterest recently launched Pinterest Trends, a new feature that reveals the most popular search keywords within the year. Additionally, a survey by Oracle Data Cloud reveals that Pinterest users spend 29 percent more while shopping than nonusers.

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Oracle Launches CX Unity to Unify Advertising and Marketing Worlds

12/04/19

With new updates to Oracle's enterprise-class customer data management platform, customer data from marketing and advertising systems will be integrated into Oracle CX Unity to deliver more tailored customer experiences.

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MarTech Advisor: Pulling Back the Curtain on Ad Fraud: An Inside Look at the Challenge of Invalid Traffic

11/15/19

Whether you are an advertiser, publisher, tech provider, or an everyday consumer, we all are affected by ad fraud and invalid traffic (IVT). Learn how the industry is fighting back and what can be done to keep budgets safe, says, Mark Kopera is the Head of Product Management for Moat by Oracle Data Cloud.

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Octane11 Launches Full-Stack Platform For Multi-Channel B2B Digital Marketing

11/14/19

Octane11 announced its launch is of their new, full-stack B2B marketing platform, learn how Oracle Data Cloud is helping launch this new platform.

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Kenshoo Integrates Oracle Data Cloud’s Third-Party Audiences to Improve Advertising Relevance on Social Platforms

11/14/19

Oracle Data Cloud enables improved audience segmentation for social marketers using Kenshoo to support advertisers in expanding their audience network and improve advertising relevance.

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TotalRetail: Does a Shorter Shopping Season Between Thanksgiving and Christmas Affect Retail Sales?

11/13/19

When compared with previous years, the 2019 holiday shopping season has six less days between Thanksgiving and Christmas. What does this mean for retailers? Does less time for shopping translate to stagnating sales? The data may surprise you.. hear from Oracle Data Cloud’s Tricia King.

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MediaMath Commits to 100 Percent Accountable & Addressable Digital Media Supply Chain by End of 2020

10/02/19

MediaMath has pledged to clean up the digital media supply chain with top leaders across the industry, including Oracle Data Cloud.

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Are GIFs Viewable? GIPHY Hooks Up with Oracle’s Moat to Prove It

09/23/19

Moat announced a partnership with GIPHY to measure the viewability of branded GIFs.

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Pinterest Blog: People on Pinterest are more likely to try new CPG products

09/17/19

Do people on Pinterest actually purchase new CPG products more frequently? New research from Oracle Data Cloud (ODC) says yes.

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IAB Europe: Future Trends in Digital Advertising

09/17/19

The following industry experts explain the key trends that they think will impact the future of digital advertising from the use of data and metrics, importance of creative to emerging media channels.

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AdWeek: How Oracle Is Acclimating to a Pro-Privacy Climate

09/17/19

Oracle gets creative after third-party data restrictions.

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Comscore Partners with Adobe, Google, and Oracle Data Cloud to Build a Better-Connected TV Ecosystem

09/12/19

Comscore recently joined forces with Adobe, Google, and Oracle Data Cloud to introduce privacy-focused connected TV audience segments that will allow media buyers to reach key users, better manage frequency, and deliver more relevant ad experiences.

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Automotive Marketers Find New Targets in Pinterest and Snapchat

08/27/19

According to a new study by Oracle Data Cloud, Pinterest is now used as a reliable site for discovering new vehicles and is widely considered an influencer resource for consumers looking to purchase a new car.

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AdWeek: Pinterest Users Are 28% More Likely to Buy New Cars Within 90 Days of Their Release

08/14/19

Toyota’s promoted video campaign for its Avalon hit a 53% average view-through rate.

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Teads Offers 100% Viewability On VCPM And CPCV Buys In Collaboration With Oracle Moat

07/30/19

Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys.

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The Drum: Teads and Oracle make only 100% viewable ads billable with new measurement deal

07/30/19

Video advertising company Teads has launched a new product charging brands only for viewable ad placements.

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AdWeek: Inside TAG's Ad Fraud Battle Plan

07/29/19

The organization's COO explains how the digital advertising industry is working together to fight crime.

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Tech Funnel: Why You Need a Top-Rated Customer Intelligence Platform

07/28/19

The importance of customer intelligence platform.

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The role of data in digital audio advertising

07/12/19

Digital audio is experiencing a revolution akin to the rise of “over-the-top” (OTT) streaming for video content consumption.

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The untapped potential of context

07/01/19

Evidence-based thinking is a management virtue, and for marketers spending in the digital channel, leveraging data has become conventional wisdom.

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Ad Viewability and Why it Matters for Marketers in Southeast Asia

06/26/19

Just because your ad is served online or in an app doesn't mean people will see it. Here’s what viewability is, how it’s measured, and why it matters.

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7 top data management platforms

06/24/19

The Forrester report identifies The Oracle DMP as a strong performer.

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Brand safety initiatives take center stage at Cannes

06/18/19

Oracle Data Cloud has involved itself in another brand safety initiative, with social media company Reddit, to police user-generated content (UGC).

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How Do We Boost Transparency in Digital Advertising?

06/17/19

In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How do we boost transparency in digital advertising?

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Samsung Ads Is Using Moat to Measure Viewability and Woo More Advertisers to OTT

06/13/19

AdExchanger announced that Samsung will integrate with Oracle Data Cloud’s Moat Analytics to measure viewability and invalid traffic rates for ad delivery for Samsung Smart TV households.

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Samsung Ads Strikes Measurement Deal With Oracle's Moat

06/13/19

Samsung’s Smart TV homes will add a new data set to measure viewability for OTT ad inventory -- this from Oracle Data Cloud’s Moat.

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Oracle Data Cloud and Samsung Ads partner to measure OTT inventory

06/13/19

Samsung's advanced TV wing is integrating with Oracle Data Cloud's Moat to measure viewability and invalid traffic across Samsung's 30m-plus smart TVs.

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Samsung Ads Is Using Moat To Measure Viewability And Woo More Advertisers To OTT

06/13/19

On Thursday, Samsung’s advanced TV division, Samsung Ads, said that it’s partnering with Oracle Data Cloud’s Moat to measure viewability and the invalid traffic (IVT) rates for ad delivery on over-the-top inventory across Samsung Smart TV households, including TV Plus, Samsung’s OTT service.

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Oracle and The World Bee Project Expand Partnership Following Trials

06/10/19

Oracle and The World Bee Project are expanding their partnership after developing trials of 'smart hive' technology to collect billions of data points about the health and activity of honey bees for scientific research and conservation efforts.

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Personalization isn’t just one-to-one advertising, but advertising that’s audience-led

06/10/19

In the fragmented media landscape, figuring out at what point do the marketing investments deliver optimal returns when seeking real-time targeted personalization and engagement can be a challenge for brands.

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LinkedIn Improves Video Marketing Metrics via New Integration with Moat

05/31/19

LinkedIn will partner with Oracle Data Cloud’s Moat Analytics to provide additional, third-party data oversight to further validate its on-platform video data.

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LinkedIn Improves Video Marketing Metrics via New Integration with Moat

05/31/19

According to internal data, LinkedIn users are 20x more likely to share a video on the platform than any other type of post - while for paid content, LinkedIn members now spend 300% more time watching video ads, as compared to time spent with static Sponsored Content.

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Oracle Data Cloud’s Moat Analytics + LinkedIn: More Ways to Measure and Validate Video Performance

05/30/19

The last time you were on your phone — what were you doing? Probably checking your text messages or sending an email, but I bet you also watched a video. Why? Because videos make information digestible and easier to understand. On LinkedIn, video is the fastest growing type of content on the platform, and members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content.

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Think with Google: What ad viewability is and why it matters for SEA marketers

05/24/19

Just because your ad is served online or in an app doesn't mean people will see it. Here’s what viewability is, how it’s measured, and why it matters.

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The Drum: Redressing the Balance Coming Back to Context

05/15/19

It’s a no brainer that if you’re reading an article about the best skincare products for the summer that an ad for a moisturising SPF body lotion placed next to the article should get more traction than an ad for office furniture.

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Ad Age: How Data Can Help Brands Fight Ad Fraud

05/14/19

The first thing brands need to protect against fraud with transparency is sophisticated data-driven measurement technology that verifies customer identity.

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Oracle Data Cloud and Tru Optik partner to expand OTT data marketplace

04/28/19

Oracle Data Cloud is making its audience data available for over-the-top (OTT) marketing campaigns through an integration with data-management platform (DMP) Tru Optik.

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Spotify, Oracle Data Cloud Partner to Let Marketers Target Auto Buyers

04/22/19

Through Oracle Data Cloud, Spotify and Oracle are partnering to help automotive marketers more efficiently target potential car buyers at every stage of the buying cycle and across all car segments.

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Survata, Oracle Team Up On Moat Analytics Integration

04/17/19

Survata partnered with Oracle Data Cloud to integrate attention data from its ad viewability platform, Moat Analytics. According to Mark Kopera, head of product for Moat Analytics at Oracle Data Cloud, “the partnership ties attention analytics with the impact the campaign has on the consumer viewing the ad”.

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Safety First: How Oracle helped Vice to Tackle Keyword Bias

04/04/19

Brand safety is no small issue for advertisers. The phrase itself has morphed into a catch all for a multitude of challenging advertising problems.

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Owning your message means more than brand safety – it also means brand suitability

04/02/19

To address the brand safety challenge, marketers are adopting context-based targeting practices to identify and actively avoid specific content.

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Oracle Moat Analytics Receives MRC Accreditation, Explains Move Into Ad Fraud Detection

02/28/19

Moat Analytics, an Oracle Data Cloud company, has earned accreditation from the Media Rating Council (MRC) for its ability to detect and filter sophisticated invalid traffic (SIVT) such as the ad fraud generated by bot networks in mobile apps.

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INM Expands Advertising Solutions Relationship with Oracle

02/08/19

Independent News & Media expanded its collaboration with Oracle Data Cloud to use Oracle Contextual Intelligence, which is powered by technology from Oracle’s Grapeshot acquisition.

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Not Just Another Predictions Piece

01/31/19

Kurt Kratchman, group vice president of product development and international for Oracle Data Cloud, offers his 2019 digital marketing predictions, including the insight that while new technologies will make execution easier, creating an effective strategy will remain audience-driven.

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Marketers Must Step Back from Personalization and Automation

01/28/19

With Oracle’s acquisition of Grapeshot, the data solutions provider is helping today’s marketers balance hyperpersonalization with context.

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The Enterprise Year Ahead

01/24/19

Oracle's Eric Roza, general manager and senior vice president of Oracle Data Cloud, sits down with Ryan Joe, AdExchanger managing editor, to share what users can expect in data management in 2019 with the addition of new regulations, privacy concerns, and expanded channels.

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Oracle Data Cloud Launches Yield Intelligence to Help Publishers Better Monetize Inventory with Brand Safety, Fraud, and “Viewability” Controls

12/21/18

Oracle Data Cloud announces Oracle Moat Yield Intelligence, a new feature of Oracle’s Moat Analytics that is designed to help publishers ensure their advertising campaigns are viewable, avoid invalid traffic, and deliver in a brand-safe environment.

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Facebook, YouTube, Others Form Video Ad Partnership

12/12/18

Pixability’s new Partner Connect Program, a marketplace for video ad platforms along with creative, data, and measurement solutions, joined with Oracle Data Cloud’s Moat Measurement to provide more accurate measurement tools for advertisers in the evolving digital world.

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Amobee Collaborates with Oracle Data Cloud

12/03/18

Amobee, a digital marketing technology company, expanded its partnership with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform.

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Gap Evolves Its Marketing Strategies with Its New Digital-First Brand Hill City

11/28/18

Activewear provider Hill City, a Gap Inc. label, turned to Amobee and Oracle Data Cloud to help roll out an online marketing ecosystem that segments audience members via different platforms and adjusts or suppresses campaigns based on activity in other channels.

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Oracle Data Cloud Combines Grapeshot and Moat Acquisitions for a Pre-Bid Ad Filter

11/06/18

To complement its Oracle Moat solution as part of the existing Grapeshot pre-bid brand, Oracle Data Cloud announced Pre-Bid by Moat, which assesses inventory for viewability and invalid traffic before an ad is programmatically bid.

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Oracle Announces a New Secure Cloud at OpenWorld 2018

10/23/18

At Oracle OpenWorld 2018, Oracle Chairman and Chief Technology Officer Larry Ellison presented the company’s next-generation cloud in addition to three new offerings: Oracle CX Unity, Oracle Subscription Management, and a new SMB data solution for B2B marketers.

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Oracle Debuts Subscription Management and CX Unity, Updates to HCM Cloud and Data Cloud

10/22/18

At Oracle OpenWorld 2018 in San Francisco, Oracle unveiled new artificial intelligence enhancements to Oracle ERP Cloud and Oracle EPM Cloud, its suite of project and applications management tools, and Oracle Human Capital Management Cloud, its recruiting and talent product family.

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How Hyundai Homed-In on Buyers for 2018 Sonata

11/10/18

Oracle Data Cloud helped Hyundai track the buy-through rates via a personalized video campaign on Facebook and Instagram that reached 5.4 million households and was credited with 2,227 new Sonata sales during the measurement period.

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Personalisation: Finding the right data sets and knowing your boundaries

11/06/18

Marketing speaks to Oracle’s David Bochsler, director, OMC, ASEAN, on the insights of doing personalisation right.

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Vice Slams Brand Safety Keyword Blacklists After Alarming Probe

10/09/18

Publisher Vice implemented Oracle Data Cloud’s contextual brand safety solution for video to better uphold inclusiveness throughout all of its site content. The publisher will now feed its content through Oracle Data Cloud’s Contextual Intelligence platform to analyze subjects and themes and assign a brand safety score.

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Ad Tech Duopoly—Or Dynamism in Digital?

10/02/18

Forbes contributor David Doty cites Oracle as a formidable player in the ad tech field with vast amounts of consumer data—two billion global consumer profiles. Oracle Data Cloud, which holds many of these assets and others, is used by publishers and marketers to connect online and offline behavior and sales.

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Ad Trade Bodies Unveil Data Transparency Label Inspired by Food Traffic Light Labeling

10/01/18

Working with Oracle Data Cloud, advertising trade bodies will help marketers clean up their data footprint by inviting them to adopt a new data transparency label that outlines vital information such as source, collection, segmentation criteria, recency, and cleansing specifics.

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Pinterest Added New Measurement Options from Oracle Data Cloud’s Moat and NinthDecimal

10/01/18

Pinterest will work with Oracle Data Cloud’s Moat for increased viewability and foot traffic across its platform.

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Simulmedia Launches Transparent TV

06/15/18

Powered by VAMOS software, new advanced TV program includes tiered offerings with self-service and managed services options.

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Simulmedia Starts Transparent TV

06/14/18

With marketers and media agencies demanding more control and transparency when it comes to media campaigns, national TV advertising-tech company Simulmedia is offering a new program called Transparent TV.

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Salesforce Marketing Cloud CEO Stutz On Data, Paid Media And The “Passing Fad” Of The CDP

06/18/18

AdExchanger spoke to Stutz about his growth plans for the cloud marketing business – and how Salesforce differentiates itself from a competitive field of cloud tech giants.

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Simulmedia Starts Transparent TV

06/14/18

With marketers and media agencies demanding more control and transparency when it comes to media campaigns, national TV advertising-tech company Simulmedia is offering a new program called Transparent TV.

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