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Oracle Cloud CX

Customer signals are everywhere. Can your business effectively interpret those signals and take action to make the most of the customer experience? Oracle Cloud Customer Experience (CX) helps brands build and manage lasting customer relationships by taking action in every moment that matters, from customer acquisition to retention—and everything in between.

Oracle Fusion Cloud CX
Oracle named a leader in The Forrester Wave™

The Forrester Wave™: Email Marketing Service Providers, Q2 2020 named Oracle a leader, with the highest score in the strategy category.

Why one size doesn’t fit all

Oracle CX research, in partnership with customer experience expert Jeanne Bliss, offers a cross-generational look at customer preferences, behaviors, and expectations.

Why choose Oracle Cloud CX?

Connect your front- and back-office systems

Unify your back-office systems with your front-office applications to align your organization around your customers and deliver on your brand promise. Only Oracle ties finance, supply chain, and CX together on a unified cloud platform.

Watch the video (1:57)

Connect front-office and back-office systems

Power real-time customer experiences

Deliver experiences tailored to customers' online behavior, in real time. Oracle Cloud CX helps you turn intelligence into relevant and personalized experiences in the moments that matter.

Create irresistible customer experiences (PDF)

Power real-time customer experiences

Harness data to understand your customers

Gather everything you know about your customers into a single profile and use that information to personalize every aspect of their experience. Oracle has been helping customers manage, secure, and drive business value from data for more than 40 years. Data is our DNA.

Watch the Connected Data video (1:37)

Harness data to understand your customers

Oracle Fusion Cloud CX

Orchestrate smart, cross-channel marketing for B2B and B2C

Create data-powered, seamless marketing experiences that delight your customers. Oracle Cloud CX helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.

  • B2C campaign management
  • B2B marketing automation
  • Digital personalization and optimization
  • Real-time actions and insights
  • Audience segmentation
  • Customer acquisition
  • Data quality and enrichment
  • Complete B2B and B2C commerce
  • Customer loyalty and engagement
  • Smart content and authoring
  • Unified customer intelligence

Unify your sales planning and execution processes

Deliver responsive selling across all touchpoints with Oracle CX Sales. The modern, unified selling and buying approach of Oracle CX connects sales and commerce to service, marketing, and the entire customer experience.

  • Sales automation with CX Mobile app
  • B2B service
  • Sales planning
  • Sales performance management
  • Partner relationship management
  • Configure, price, and quote
  • Subscription management
  • B2B commerce
  • Digital sales
  • Sales account data quality and enrichment
  • Customer data management
  • Smart content and authoring
  • Unified customer intelligence

Seamlessly support buyers and sellers

Guide and support sellers and customers—anywhere, anytime. Oracle CX offers modern, connected B2B and B2C commerce experiences for every step of the buying journey.

  • Omnichannel digital experiences
  • Commerce for brands, retailers, and telco
  • Self-service B2B commerce
  • Configure, price, and quote
  • Subscription management
  • Smart content and authoring
  • Unified customer intelligence
  • Unified direct and wholesale commerce
  • Customer loyalty and engagement
  • ERP integration
  • Online and offline
  • Flexible, API-first, headless

Connect and customize service engagements

Personalize your service engagements across any channel. Oracle CX Service delivers connected experiences to both consumers and businesses with knowledge-driven interactions and automation.

  • B2C service for high-volume interactions
  • B2B service for high-value accounts
  • Field service management
  • Digital customer service
  • Service Center for agent interactions
  • Customer data management
  • Integrated B2B and B2C commerce
  • Knowledge management
  • Advice and decision automation
  • Smart content and authoring
  • Unified customer intelligence

Produce dynamic, consistent content

Dynamically create, curate, and deliver exceptional content that isn’t bound by a website. Oracle CX Content is an agile asset hub and intelligent content management platform that delivers content consistency across channels.

  • Universal Asset Hub
  • Collaborative platform
  • Smart authoring
  • Digital asset management
  • Workflows
  • AI-augmented attributes
  • Machine-driven tagging
  • API-first, headless

Create a single view of customer data

Unify your online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning, CX Unity delivers real-time intelligence across marketing, sales, and service.

  • Unified customer profile
  • Real-time personalization
  • Ad channel activation
  • Identity resolution
  • Real-time CX
  • Configurable data models
  • Built-in AI
  • Martech integration
  • Data enrichment

View all customer successes

Oracle Cloud CX customer successes

Learn how leading companies around the world use Oracle Cloud CX to help their teams succeed.

Bank of Guam
Varsity Scoreboards logo

Varsity Scoreboards, formerly Sportable Scoreboards, aims to double growth in five years

May 6, 2020

Oracle Government 2.0 Helps Constituents and Business During Crisis

Vinay Iyer, Vice President, CX Industry Solution Architect, Oracle

Government agencies at all levels are facing several daunting challenges. Oracle Government 2.0 provides a state-of-the-art digital framework for modernizing government operations and citizen engagement.

Read the complete post

CX solutions for industries

  • Retail banking, corporate banking, and insurance

    Increase efficiency by automating routine tasks. Oracle Cloud CX for Financial Services helps banking and insurance institutions transform customer engagement and invest in new business models.

    Explore CX for Financial Services

  • Communications and media

    Understand customer demand, innovate with agility, and personalize interactions in real time. Oracle Cloud CX for Communications helps you create engaging digital experiences that every communications service provider strives to deliver.

    Explore CX for Communications and Media

  • High tech, manufacturing, and automotive

    Harness the power of emerging technologies to increase agility and revenue. Oracle Cloud CX for High Tech, Manufacturing, and Automotive transforms operations and customer engagement.

    Explore CX for High Tech, Manufacturing, and Automotive

  • Consumer goods, retail, and wholesale distribution

    Deliver personalized and time-sensitive offers based on customer needs. Oracle Cloud CX for consumer markets provides tailored retail execution, B2B and D2C solutions for consumer goods, retail, and wholesale distribution segments.

    Explore CX for Consumer Markets and Retail

  • Public sector

    Effectively manage change while giving people the support they need. Oracle Cloud CX for Public Sector provides industry-leading solutions for health and human services, local government, and government self-service and eligibility.

    Explore CX for Public Sector

CX for Industries


Release Readiness

Release readiness

Get up to speed on the latest releases of Oracle CX solutions and ensure that your upgrade is a success. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.


One Size Doesn't Fit All

Get a cross-generational look at customer preferences, behaviors, and expectations through a research study by Oracle Cloud CX in partnership with CX expert, Jeanne Bliss.

Cloud learning

Develop your Cloud CX skills

Oracle University provides you with free training and certification you can rely on to ensure your organization’s success, all delivered in your choice of formats.

Customer Community

Become a CX Hero—join the Hero Hub!

Join the Oracle CX Hero Hub, an online advocacy community where customer advocates get recognized, give feedback, grow their network, build their personal brand, and share success.

Support and Services

Cloud Marketplace

Power innovation with partner applications and services available through the Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, and more.

Related content

A connected CX solution

Learn how you can deliver exceptional, connected customer experiences with Oracle Cloud CX solutions.

Get started

Request a demo

Discover how Oracle CX can help keep your customers coming back for more.

Partner with Oracle CX

Learn how our CX ISV program offers new business opportunities.

Stay current on CX news

Read the CX blog for strategy, technology, and innovation news.

Contact sales

Talk to a member of our team about Oracle Cloud CX.