Data Management Platform (DMP)

Centralize, optimize, and analyze your data
Centralize, optimize, and analyze your data


Finding new ways to reach highly targeted audiences at the right time and with the right message is critical to growing your business. Oracle's BlueKai Data Management Platform (DMP) unifies all of your data assets and provides the tools to understand the entire customer journey allowing you to reach consumers more effectively across touchpoints.

Scale your business

Increase ROI with Oracle’s BlueKai Data Management Platform

  • Reach consumers wherever they are online—our DMP is integrated with every major media company, including publisher exchanges, ad networks, DSPs, and agency-trading desks.
  • Reach real customers versus anonymous IDs—our owned ID graph technology is built on a people-based architecture.
  • Eliminate fraud—our technology guarantees that our DMP is architected upon verified human & viewable events.
  • Increase your reach by combining your 1st party data assets with the world’s largest collection of 3rd party data.
  • Get your message out faster—our DMP technology delivers data in real time letting you execute fulfillments globally and sync new users in milliseconds.

Considering a DMP? Download our DMP Checklist to find out which questions are core to making the best investment.

Got DMP questions? Ask The Data Hotline.