Cloud Transformation

Cloud Transformation

Lessons from the Giants of
Cloud-Only Business

Gerhard Schlabschi, Head of Competitive Sales Programs, Oracle EMEA Technology and Systems


By providing access to data and technology resources in the right way, cloud can be the glue that lets businesses maximize their potential

Intel

The role of cloud as a driver of business transformation is often exemplified by disruptive brands that were ‘born in the cloud’. They present very compelling examples of how cloud can enable agile, responsive businesses which challenge more established rivals. Just look at how the way we consume movies, listen to music and order taxis has been revolutionized in recent years.

Brands like these have thrown down the gauntlet in all sectors, challenging others to up their game and be better attuned to customer needs. Cloud also provides the means for more traditional businesses to take up the challenge and emerge victorious. But success requires more than just a piecemeal approach to deploying cloud. The benefits can only truly be realized if the business itself realigns to put cloud front and centre through a clearly defined enterprise cloud strategy.

 Cloud-only brands have thrown down the gauntlet in all sectors, challenging others to up their game and be better attuned to customer needs. Cloud also provides the means for more traditional businesses to take up the challenge and emerge victorious. 

Achieving this can involve a measure of organizational realignment that new challenger brands will likely not have experienced. When a company starts with cloud at its centre, lines of business radiate from that centre and are fundamentally connected to it. This means the organization can focus on capturing customer data and real-time information, and using that to better meet customer requirements and develop new services .

More established businesses may have been operating before cloud – or even before on premise data centres. They may have a more organic, less highly structured approach to IT, which needs to be challenged and realigned, as part of the process of implementing an enterprise cloud strategy.

 When a company starts with cloud at its centre, lines of business radiate from that centre and are fundamentally connected to it. This means the organization can focus on capturing customer data and real-time information, and using that to better meet customer requirements and develop new services. 

Oracle’s own research report, Putting cultural transformation at the heart of cloud success, bears this out. Our report highlights how organizational culture can be a barrier to established businesses getting the most out of the cloud. Thirty three percent of respondents working in IT told us their organization had an inappropriate IT culture for the cloud computing age, and 95 percent of those working in IT said lines of business investing in cloud technology causes complexity.

Establishing an enterprise cloud strategy is the only way to become a cloud-only business. It provides the technology base which allows businesses to be more agile in their approach to moving workloads between different environments as needed, whether on premise, converged or cloud.

An enterprise cloud strategy also formalizes the gathering of real-time customer data to a single location, ready to by analyzed and used to gain competitive advantage. This helps eliminate siloes, while centralizing financial management to reduce organizational spending on cloud.

 Businesses must realign around an enterprise-wide cloud strategy. It is this approach which gives challenger brands the edge to fully focus on a common goal in the most flexible and direct way. 

In the end, the most important lesson from challenger brands that have built their business solely on the cloud is that this is the only way for businesses to be truly responsive, agile, and flexible, meaning they can quickly deliver innovative new services to customers.

But all organizations have the potential to compete with cloud-only challenger brands. To do so, they must realign their business around an enterprise-wide cloud strategy. It is this approach which gives challenger brands the edge to fully focus on a common goal in the most flexible and direct way.

This will foster organization-wide access to all data and technology resources, while avoiding the creation of data siloes and duplicate technology purchasing. In a very real sense, then, cloud can be the glue that brings the business together to maximize its potential.


This Oracle Cloud Infrastructure article is brought to you by Oracle and Intel®.

Intel® and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.


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