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Oracle Customer Experience (CX)

Customer signals are everywhere. Can your business effectively interpret those signals and take action to make the most of the customer experience? Oracle Fusion Cloud CX helps brands build and manage lasting customer relationships by taking action in every moment that matters, from customer acquisition to retention—and everything in between.

Oracle Customer Experience (CX)
Oracle named a leader in The Forrester Wave™

The Forrester Wave™: Email Marketing Service Providers, Q2 2020 named Oracle a leader, with the highest score in the strategy category.

Oracle Cloud CX Virtual Summit on Thursday, August 6

We’re packing a lot of insight into a streamlined virtual program. Reconnect with your community, hear customer perspectives, and learn what’s new from Oracle CX.

Why choose Oracle Cloud CX?

Connect your front- and back-office systems

Unify your back-office systems with your front-office applications to align your organization around your customers and deliver on your brand promise. Only Oracle ties finance, supply chain, and CX together on a unified cloud platform.

Watch the video (1:57)

Connect front-office and back-office systems

Power real-time customer experiences

Deliver experiences tailored to customers' online behavior, in real time. Oracle Cloud CX helps you turn intelligence into relevant and personalized experiences in the moments that matter.

Power real-time customer experiences

Harness data to understand your customers

Gather everything you know about your customers into a single profile and use that information to personalize every aspect of their experience. Oracle has been helping customers manage, secure, and drive business value from data for more than 40 years. Data is our DNA.

Watch the Connected Data video (1:37)

Harness data to understand your customers

Oracle Fusion Cloud CX

Orchestrate smart, cross-channel marketing for B2B and B2C

Create data-powered, seamless marketing experiences that delight your customers. Oracle Cloud CX helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.

  • B2C campaign management
  • B2B marketing automation
  • Digital personalization and optimization
  • Real-time actions and insights
  • Audience segmentation
  • Customer acquisition
  • Data quality and enrichment
  • Complete B2B and B2C commerce
  • Customer loyalty and engagement
  • Smart content and authoring
  • Unified customer intelligence

Unify your sales planning and execution processes

Deliver responsive selling across all touchpoints with Oracle CX Sales. The modern, unified selling and buying approach of Oracle CX connects sales and commerce to service, marketing, and the entire customer experience.

  • Sales automation with CX Mobile app
  • B2B service
  • Sales planning
  • Sales performance management
  • Partner relationship management
  • Configure, price, and quote
  • Subscription management
  • B2B commerce
  • Digital sales
  • Sales account data quality and enrichment
  • Customer data management
  • Smart content and authoring
  • Unified customer intelligence

Seamlessly support buyers and sellers

Guide and support sellers and customers—anywhere, anytime. Oracle CX offers modern, connected B2B and B2C commerce experiences for every step of the buying journey.

  • Omnichannel digital experiences
  • Commerce for brands, retailers, and telco
  • Self-service B2B commerce
  • Configure, price, and quote
  • Subscription management
  • Smart content and authoring
  • Unified customer intelligence
  • Unified direct and wholesale commerce
  • Customer loyalty and engagement
  • ERP integration
  • Online and offline
  • Flexible, API-first, headless

Connect and customize service engagements

Personalize your service engagements across any channel. Oracle CX Service delivers connected experiences to both consumers and businesses with knowledge-driven interactions and automation.

  • B2C service for high-volume interactions
  • B2B service for high-value accounts
  • Field service management
  • Digital customer service
  • Service Center for agent interactions
  • Customer data management
  • Integrated B2B and B2C commerce
  • Knowledge management
  • Advice and decision automation
  • Smart content and authoring
  • Unified customer intelligence

Build modern customer experiences on a powerful platform

Connect data, processes, and applications on a single, unified platform. Oracle offers the flexibility to integrate with all applications in your enterprise, extend capabilities with emerging technologies, build on a secure platform, and empower your organization with powerful analytics and adaptive artificial intelligence.

  • Voice-enabled digital assistants
  • Oracle Visual Builder
  • Chatbots
  • AI and machine learning
  • Internet of Things
  • Security-first architecture
  • Identity and compliance
  • Threat detection
  • Built on Oracle Cloud Infrastructure
  • Prebuilt integrations and process flows
  • API catalog
  • Process automation

Unleash the power of CX with industry-specific solutions

Unleash the power of innovative technologies and connected applications that enable you to engage with your customers at moments of need and make interactions more intelligent and contextual. Oracle CX for Industry offers a set of comprehensive, end-to-end solutions for specific industries. Each prebuilt, configurable solution is ready to integrate with your back-office solutions.

  • CX for Communications and Media
  • CX for Financial Services
  • CX for High Tech, Manufacturing, and Automotive
  • CX for Consumer Goods and Retail
  • CX for Public Sector
  • Government 2.0

View all customer successes

Oracle Cloud CX customer successes

Learn how leading companies around the world use Oracle Cloud CX to help their teams succeed.

Bank of Guam
Varsity Scoreboards logo

Varsity Scoreboards, formerly Sportable Scoreboards, aims to double growth in five years

June 18, 2020

Oracle Named a Leader in the Gartner Magic Quadrant for CRM Customer Engagement Center for the Ninth Year in a Row

Shawn Myers, Director, Product Marketing, Oracle Cloud CX Applications

Oracle is proud to be named a Leader in the Gartner 2020 Magic Quadrant for CRM Customer Engagement Center, based on our ability to execute and completeness of vision. To learn more about Oracle’s position in this year’s Magic Quadrant, click here to download the full report.

Read the complete post

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CX solutions for industries

  • Retail banking, corporate banking, and insurance

    Increase efficiency by automating routine tasks. Oracle Cloud CX for Financial Services helps banking and insurance institutions transform customer engagement and invest in new business models.

    Explore CX for Financial Services

  • Communications and media

    Understand customer demand, innovate with agility, and personalize interactions in real time. Oracle Cloud CX for Communications helps you create engaging digital experiences that every communications service provider strives to deliver.

    Explore CX for Communications and Media

  • High tech, manufacturing, and automotive

    Harness the power of emerging technologies to increase agility and revenue. Oracle Cloud CX for High Tech, Manufacturing, and Automotive transforms operations and customer engagement.

    Explore CX for High Tech, Manufacturing, and Automotive

  • Consumer goods, retail, and wholesale distribution

    Deliver personalized and time-sensitive offers based on customer needs. Oracle Cloud CX for consumer markets provides tailored retail execution, B2B and D2C solutions for consumer goods, retail, and wholesale distribution segments.

    Explore CX for Consumer Markets and Retail

  • Public sector

    Effectively manage change while giving people the support they need. Oracle Cloud CX for Public Sector provides industry-leading solutions for health and human services, local government, and government self-service and eligibility.

    Explore CX for Public Sector

CX for Industries


Release Readiness

Release readiness

Get up to speed on the latest releases of Oracle CX solutions and ensure that your upgrade is a success. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.


One Size Doesn't Fit All

Get a cross-generational look at customer preferences, behaviors, and expectations through a research study by Oracle Cloud CX in partnership with CX expert, Jeanne Bliss.

Cloud learning

Develop your Cloud CX skills

Oracle University provides you with free training and certification you can rely on to ensure your organization’s success, all delivered in your choice of formats.

Customer Community

Become a CX Hero—join the Hero Hub!

Join the Oracle CX Hero Hub, an online advocacy community where customer advocates get recognized, give feedback, grow their network, build their personal brand, and share success.

Support and Services

Cloud Marketplace

Power innovation with partner applications and services available through the Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, and more.

Related content

A connected CX solution

Learn how you can deliver exceptional, connected customer experiences with Oracle Cloud CX solutions.

Get started

Request a demo

See what Oracle Cloud CX can do for you.

Take a tour

Explore the Cloud CX suite on your own.

Contact Sales

Talk to a team member about Oracle Cloud CX.