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Oracle stock is rated as a buy by Barron’s. Called "a new giant" in cloud computing, Barron’s cover story is bullish on Oracle’s cloud software prospects.
Read the articleLarry Ellison is reshaping the cloud software landscape by combining/integrating Oracle’s suite of CX cloud applications (sales, service, marketing) with Oracle Data Cloud products and changing the name of this new suite of cloud CX apps from "CX" to "Advertising and CX." And it is more—much more—than a simple name change or shuffling of words.
Read the articleOracle Customer Experience (CX) updated Oracle Marketing, Oracle Sales, and Oracle Service. The updated marketing capabilities help marketers improve engagement, retention, and customer lifetime value through personalized experiences.
Read the articleIn a recent innovation showcase, Oracle announced updates to the Oracle Fusion Cloud CX suite including features for B2B sales and customer service teams. For marketers, Oracle CX forged deeper integrations with its customer data platform (CDP) to enable more personalized marketing offers to users' most loyal customers.
Read the articleOracle announced updates to Oracle Cloud Customer Experience (CX). New features been added to Oracle Sales, Oracle Service, and Oracle Marketing speed up sales cycles, resolve customer service inquiries faster, and enhance loyalty marketing initiatives with CDP integration.
Read the articleOracle announced updates to sales, service, and marketing cloud applications including to its Sales, Service, and Loyalty applications. Marketing cloud innovations include new CDP data flows, subject line optimization tools, and improved data flows between Zoom and Oracle Eloqua.
Read the articleInstead of depending on its sales channel, the eye healthcare firm is developing its own database of customers to track consumption trends and using Oracle Responsys Campaign Management to reach out to those customers.
Read the articleAriel Kelman, CMO of Oracle, spoke at Adweek Outlook 2021: The Year Ahead in Marketing and Media. During his presentation, he talked about why marketers need to integrate technology into every aspect of their businesses and sync up these new processes and tools.
Read the articleAriel Kelman, CMO of Oracle, sat down ahead of Adweek Outlook 2021: The Year Ahead in Marketing and Media and discussed the shifts that Oracle has made to support data-driven advertising and marketing (Adtech and Martech) and what’s in store for marketers/agencies in the future.
Read the articleSales of customer data platform solutions have grown in 2020, because it’s important to businesses to use their data intelligently and efficiently, and CDPs help them do that. Oracle has invested heavily in CDP development.
Read the articleOracle has announced a new cloud-based customer experience (CX) solution for the communications industry. Oracle Digital Experience for Communications captures and analyzes customer interaction data from CRM systems and back-office operations to help service providers better understand their customers’ unique buying behaviors and preferences. With this understanding, they can quickly launch compelling new offers and products, provide better customer service, and increase sales.
Read the articleOracle Digital Experience for Communications shows a comprehensive view into what customers have bought, what they’re using, and the context of their customer service and digital assistant interactions. This helps service providers propose relevant offers that are more likely to be acted upon.
Read the articleLarry Ellison, Oracle’s chairman and chief technology officer, shared insights and opinions during a recent discussion with Rob Tarkoff, the executive vice president who leads Oracle’s cloud customer experience (CX) business, which includes sales, marketing, customer service, and ecommerce cloud applications.
Read the articleChad White, head of research at Oracle Marketing Cloud Consulting shares insights on successful email strategies during the holiday—based on Oracle research.
Read the articleOracle released Digital Experience for Communications, a customized version of Oracle Cloud CX for the telecommunications industry that incorporates the company's customer data platform (CDP).
Read the articleCRM is more than marketing cloud and sales cloud. It’s about data and a full suite of cloud applications that include CX, ERP, SCM, and connected data.
Learn moreLearn how two companies are using CX software from Oracle—marketing cloud, sales cloud, service cloud, and commerce cloud—to gain agility, remain adaptable, stay in alignment, remain authentic, and take the right actions.
Read their storiesIn CXOtoday, Shashi Seth, senior vice president of Oracle CX Marketing, discusses how Oracle is helping marketers manage and respond to changes during the recent COVID-19 pandemic with the help of new enhancements to its Oracle CX Marketing.
Learn moreCRM Buyer reviews the new capabilities offered by Oracle CX Unity Customer Intelligence Platform, including a new account management dashboard added to Eloqua and content blocks that improve the efficiency of content marketing programs.
Learn moreUpdates to Oracle CX Marketing include new ABM capabilities and Eloqua integrations that will enable organizations to better learn about their customers and create more impactful customer interactions.
Learn moreKevin Whitcher, vice president, product management of Moat by Oracle Data Cloud, discusses five tips to optimize measurement strategies across TV and digital to ensure that marketers are making the most of their ad spend.
Learn moreOracle Responsys is recognized as a Leader according to the Forrester Research, Inc. May 2020 report, “The Forrester Wave™: Email Marketing Service Providers” scoring highest in strategy category and achieving the highest possible score in the artificial intelligence, analytics, and vertical capabilities criteria.
Learn moreDerek Wise, chief product officer for Oracle Data Cloud, discusses what advertisers should consider when trying to reach potential customers, as people juggle multiple personal and work responsibilities from their homes.
Learn moreThe Oracle Data Cloud unit announced that its cross-platform reach tool, Moat Reach, can now be integrated to pull identity graph and ACR data from the TV ad measurement company iSpot.tv, which has 14 million TV devices in its measurement network.
Learn moreCustomer data platforms (CDPs) enable you to gather data from a range of channels, platforms, and devices to create a whole, up-to-date view of your customer. According to a research study commissioned by Oracle, companies that effectively use CDPs garner more than 2.5 times more in customer lifetime value than those that don’t.
Learn moreChris Langel, vice president, Sales and Partnerships, Oracle Data Cloud, discusses how brand suitability is the logical evolution in brand safety, as it provides rigorous, context-based protections for advertisers from appearing near unsafe, illegal, or inappropriate content.
Learn moreShashi Seth, senior vice president, Oracle Marketing Cloud, sits down with MarTech to discuss topics including his professional journey in product innovation, and how business leaders can prepare for an AI-centric world.
Learn moreHootsuite announced an integration with Oracle Eloqua that will provide customers with the ability to sync social data into their marketing automation platform and unite social and digital campaigns.
Learn moreWith so much possible in the realm of marketing these days, what should CMOs focus on in 2020? Explore these six priorities for the CMO in 2020.
Learn moreChief Marketer sat down with Des Cahill, chief marketing officer for Oracle CX Cloud, to discuss the changing trends in customer experience, predictions for what’ come in 2020, and the role of the CMO in integrating data and analytics.
Learn moreDX Marketing shares why they chose Oracle for all of their data and marketing needs as they transitioned from a traditional direct mail company to a digital marketing and consumer insights company.
Learn moreIn an interview that originally appeared on Quara, Rob Tarkoff, EVP of Oracle CX and Oracle Data Cloud, answers Why is a positive customer experience so difficult to deliver on?
Learn moreIn an interview that originally appeared on Quara, Rob Tarkoff, EVP of Oracle CX and Oracle Data Cloud, discusses how customer experience has changed with the millennial generation.
Learn moreAs email teams grapple with driving scalable growth, email experts from the industry group Women of Email share tips for squeezing more out of your efforts. One key tip is to look for new API integrations like the one between LinkedIn Campaign Manager and Zoom for Oracle Marketing Cloud, which enables customers to reduce the setup to generate personalized lead generation campaigns.
Learn moreOnline jeweler Blue Nile is using Oracle Responsys to offer unique, tailored offers and messages to people based on their activity. They are also leveraging social media to ease proposers worries and answer commonly asked questions.
Learn moreWith new updates to Oracle's enterprise-class customer data management platform, customer data from marketing and advertising systems will be integrated into Oracle CX Unity to deliver more tailored customer experiences.
Learn moreOracle Marketing Cloud SVP Shashi Seth provides insight into how the customer experience is rapidly becoming a crucial topic in modern business, and how micromoments are redefining and reshaping contemporary marketing.
Learn moreSteve Olenski, chief marketing strategist for Oracle Customer Success Business Advisory Services, discusses why courting and maintain customers is all about building relationships, and how technology can help brands better engage with customers on their preferred channels and terms.
Learn moreMovember, a leading global nonprofit supporting men's health, relies on Oracle Eloqua to communicate with its 5 million participants. As a result, the organization has raised nearly $1 billion in private donations that fund new research, in addition to other projects.
Learn moreMovember's success is a direct result of its ability to deliver personalized and targeted communications. But it hasn't always been an easy process. This article outlines five tips on how a small-yet-mighty nonprofit marketing team grew its marketing impact with cloud CX technology.
Learn moreAccording to a study conducted by Forrester Consulting and commissioned by Oracle, brands want to unify customer data but they face significant challenges in bringing different data types together.
Learn moreAccording to a recent Forrester report commissioned by Oracle, despite the plethora of customer data available to marketers, much of it is not being utilized to effectively provide a consistent experience across channels.
Learn moreShashi Seth, senior vice president, Oracle Marketing Cloud, joins 13 experts to provide insight into trends in email marketing via the 2019 eMarketer Email Marketing Report. The report finds that email still plays a central role for marketers looking to maintain and nurture relationships.
Learn moreMetadata, an ABM automation platform, now integrates with Oracle Eloqua, giving customers access to Metada's patented engine for account-based advertising campaigns.
Learn moreOracle’s Senior Director of CX Product Strategy Fortune Alexander explains how SMBs can use AI to keep their data clean so it can provide accurate and intelligent recommendations.
Learn moreShashi Seth, senior vice president, Oracle Marketing Cloud, sits down with ZD B2B to discuss how the rapid advancements in technology have forced marketing to shift from brand building to customer engagement.
Learn moreJeanne Bliss, founder and president of CustomerBliss, discusses a recent survey initiated with Oracle, "One Size Doesn't Fit All: The State of Customer Experience," which found that the customer experience is intergenerational, with expectations that have never been more diverse.
Learn moreInfluencer marketing is expected to be a 6.5-billion-dollar industry in 2019. But how do consumers feel about the recommendations they share? Oracle CX research reveals some startling insights.
Learn moreGIPHY, the search engine for GIFs, is partnering with Oracle Data Cloud's Moat to measure viewability, ad delivery, and invalid traffic for short-form branded content on its platform.
Learn moreAlong with the new enhancements to its customer data platform, Oracle has announced the first customers for CX Unity, which builds on the data and marketing products the company has developed and acquired over the past eight years.
Learn moreA new CRM tool, based on Oracle CX, is helping the Italian supercar company and its dealerships stay in touch with high-profile, high-net-worth customers worldwide.
Learn moreAt Oracle OpenWorld, Oracle CX introduced ways for B2B companies to bring sales and marketing data closer together, as well as tools to personalize customer experiences based on a variety of contextual data.
Learn moreOracle CX announced integration between CX Unity and data management platform BlueKai as well as further integrations with DataFox to better help companies integrate insights and gain a 360-degree view of the customer.
Learn moreOracle and Kaltura, a video cloud provider, recently joined forces to provide customers with a suite of advanced video tools across all Oracle Cloud products, including native video management distribution and engagement tools, and support for video catalogs and “shoppable videos,” among other offerings.
Learn moreCompanies can deliver personalized customer marketing across all channels, but not all marketers are making it a priority. This Forbes piece explores this topic and the CommerceNext and Oracle-sponsored research that supports it.
Learn moreMadison Logic, a leading global account-based marketing platform, announced a partnership with Oracle Eloqua, which provides B2B marketers with an integrated platform that offers best-in-class campaign management tools with advanced targeting capabilities.
Learn moreeMarketer outlines recent Oracle research that shows how US consumers trust their inner circle for brand recommendations more than any other source.
Learn moreIn a recent AdExchanger column, Dave Helmreich, group vice president of Oracle Marketing Cloud, offers his perspective on how experience analytics' or, insights into how users tap and scroll, pause, and search 'can help brands better understand consumers' mobile buying experiences, enabling them to market to consumers more effectively.
Learn moreDespite their high profile, influencers and bloggers are among the least-trusted sources of shopping recommendations. So are tech-related sources such as Alexa. New research from Oracle and customer experience expert Jeanne Bliss reveals the intricacies of consumer trust.
Learn moreAs customers expect more and more personalized experiences, marketers must embrace platforms that provide unified solutions to creating relevant and meaningful engagements to drive revenue and build brand loyalty.
Learn moreLeveraging Oracle Contextual Intelligence technology, Reddit partnered with Oracle Data Cloud to provide new brand safety controls for advertisers with real-time content review and classification across industry-standard brand safety categories.
Learn moreOracle announced that it is partnering with two Oracle PartnerNetwork members, Accenture and Capgemini, to help organizations understand and map different data sources, business outcomes, and KPIs.
Learn moreTopRank Marketing’s Lee Odden partners with the Oracle Marketing Cloud team to discuss the five essential elements needed to produce a great content marketing strategy.
Learn moreMack Trucks vice president of global marketing is blending classic B2B marketing with edgy B2C approaches to ensure his company retains its household name long into the future.
Learn moreMarTech Advisor spoke with Shashi Seth, senior vice president of Oracle Marketing Cloud, to discuss changing patterns, AI and automation, and best practices for interacting with the C-suite.
Learn moreOracle Vice President Melissa Boxer provides details on how Oracle Adaptive Intelligent Applications take “repetitive and mundane” ERP and supply chain tasks off people's hands.
Learn moreOracle Marketing Cloud released new features to “bring data and intelligence together with orchestration in real time,” according to Shashi Seth, senior vice president of Oracle Marketing Cloud. New features, such as integration with Maxymiser, Oracle’s testing and personalization tool, were added to Oracle Responsys.
Learn moreKidzania, an interactive city made for children that combines inspiration, fun, and learning through realistic role-play, is using Oracle Responsys to provide a more personalized approach and “execute programs that actually change behavior,” according to Kidzania Senior Loyalty Manager Rafael Dives.
Learn moreIn an interview with The Drum at Oracle’s Modern Customer Experience conference, John Walsh, Mack Trucks' vice-president of global marketing, said, “We’re using every tool in the toolbox to amplify our message and sell more trucks,” including influencer and video marketing strategies, which Walsh balances with more traditional partner marketing.
Learn moreOracle Marketing Cloud’s Senior Vice President Shashi Seth sits down with Jeff Leroux and Shastri Purushotma, Ziff Davis B2B, to discuss how the marketing function is impacted by cutting-edge solutions, tools, and techniques, including current scenarios and future possibilities.
Learn moreLINK Mobility Group will integrate with Oracle Responsys SMS Public Aggregator Network to provide customers with more flexibility and scalability for reaching users on mobile platforms, improving customer experience, increasing acquisition and conversion, and strengthening retention and overall ROI.
Learn moreShashi Seth, senior vice president of Oracle Marketing Cloud, discusses how brands can drive personalized experiences for their prospects and customers by leveraging the right data sources.
Learn moreThrough Oracle Data Cloud, Spotify and Oracle are partnering to help automotive marketers more efficiently target potential car buyers at every stage of the buying cycle and across all car segments.
Learn moreOracle Executive Vice President Rob Tarkoff, who gave a keynote at the Oracle Modern Customer Experience conference in Las Vegas, discusses how “in the experience economy, customers are the innovators in the way they engage with brands and how they use their offerings.”
Learn moreIn this MarTech series, a marketing cloud is defined as a collection of marketing tools hosted on the cloud and used by enterprises to achieve various mission-critical business objectives.
Learn moreAnnounced at the Modern Customer Experience conference, Oracle’s B2B marketing platform, Eloqua, has new integrations and updates that emphasize the importance of actionable data in delivering a positive customer experience.
Learn moreAt the Modern Customer Experience conference, Shashi Seth, senior vice president of Oracle Marketing Cloud, described how Oracle CX Unity is a complete “data store” that supports connected intelligence and connected experiences for customers.
Learn moreThe Markie Awards showcase Oracle Customer Experience Cloud customers who have delivered standout customer experiences across marketing, sales, service, and commerce including Bonnier News, Samsung Business, Things Remembered, Movember Foundation, and the City of Albuquerque, New Mexico.
Learn moreThe integration of Oracle and Bluedot makes it easier for marketers to leverage contextual and personalized messaging using precise location data.
Learn moreOracle recently made several Oracle Customer Experience Cloud announcements, including updates for Oracle Marketing Cloud, the introduction of Oracle Service Logistics Cloud, and an integration between Oracle CX Cloud and Slack.
Learn moreTo help marketers create a comprehensive, connected customer experience, Oracles Marketing Cloud features new personalization capabilities that will help B2B and B2C marketers build tighter customer relationships.
Learn moreWith artificial intelligence and machine learning becoming increasingly essential if you are selling sales, customer service, and marketing software, Oracle recently announced several new AI features to complement its sales tools suite.
Learn moreAnn Handley, marketing influencer and facilitator at the Modern Customer Experience conference, discusses what excites her the most about MarTech, including how machine learning and artificial intelligence “arm marketing with lightsabers.”
Learn moreAndrea Tucker, product marketing director for Oracle Marketing Cloud, discusses what’s new in marketing segmentation and personalization.
Learn moreSwrve, an intelligent customer engagement company, will integrate with Oracle Eloqua to help reimagine how marketers know and communicate with their customers across a broad range of mobile applications.
Learn moreDave Helmreich, group vice president of Oracle Marketing Cloud, discusses why CMOs must have the conviction to focus on their priorities and not get distracted by technology just because it’s the latest trend.
Learn moreInfobip, a global communications platform for businesses, will integrate with Oracle Responsys to help digital marketers optimize A2P SMS for cross-channel marketing.
Learn moreOracle’s Marketing Cloud partnership with MRP, a provider of AI-powered customer acquisition software and services, will allow users to enhance their email marketing as an aspect of their account-based management programs.
Learn moreIn Chief Marketer, Austin Miller, director of product marketing for Oracle Marketing Cloud, highlights how mixed realities, such as AR and VR, are taking a leading role in modern B2C and B2B marketing efforts.
Learn moreShashi Seth, senior vice president of Oracle Marketing Cloud, discusses the future of chatbot tooling as it pertains to HR, ERP, CRM, and CX.
Learn moreOracle’s Marketing Cloud partnership with MRP, a provider of AI-powered customer acquisition software and services, will allow users to enhance their email marketing as an aspect of their account-based management programs.
Learn moreUsing Oracle Eloqua’s cloud-based lead-scoring tools and prospect heat maps, Panasonic can now look at the “greenfield” share of its sales pipeline and invite those prospects to industry-specific webinars and, as the relationship develops, schedule a product demo or attach a service bundle to a new product offer.
Learn moreJoann Stores has chosen Oracle Marketing Cloud to help create a 360-degree view of customer engagement and drive demand across key markets.
Learn moreOracle CEO Mark Hurd joins Tom Giles for an exclusive interview on Bloomberg TV. They discuss economic trends and new opportunities within the growing applications market.
Learn moreDiscover the top five priorities for CMOs in 2019, based on discussions with marketing executives at some of the world’s leading brands.
Learn moreDigital platforms have become critical parts of running a business. Modern marketers must work with data to improve personalization and embrace automation, analytics, SEO, social media, and search to create efficiencies and produce results.
Learn moreOracle recently joined media agency OMD and AI influencer technology firm Influential to form the Bot Fraud Prevention Council to find solutions to fraudsters preying on the online advertising industry.
Learn moreChanging customer expectations mean that CMOs must now drive growth. They can achieve this by aligning sales and marketing to leverage data and analytics to create relevant and highly personalized interactions with customers.
Learn moreRoute Mobile partnered with Oracle Marketing Cloud to develop a cloud-based communication platform for its customers to ensure seamless delivery of SMS messages to companies so they can have deeper mobile customer engagement with two-way SMS communication.
Learn moreLeveraging Oracle Eloqua, a reenergized marketing automation strategy helped Booz Allen Hamilton, a professional services firm, connect with some of its strongest advocates: former employees.
Learn moreWhile the days of customers following a linear, predictable path are over, CMOs can use today's data to create comprehensive customer profiles, identify high-value opportunities, and send customers truly personalized communications to elicit a more positive engagement outcome.
Learn moreScoring the highest of any vendor in the current offering category, Forrester Research named Oracle a leader in CRM Suites. The research firm highlights Oracle's far-reaching vision to enable the connected digital enterprise by integrating data, intelligence, and experiences across B2B and B2C customer journeys that span the front and back office.
Learn moreOracle announced Oracle CX Unity, which provides a unique approach to managing customer data that enables organizations to deliver an experience that is timely, relevant, and consistent across various interactions throughout the entire customer experience.
Learn moreOracle CEO Mark Hurd discusses Oracle’s Generation 2 Cloud and new database technology with CNBC’s Jon Fortt. Hurd describes new cybersecurity challenges facing today’s companies and Oracle’s autonomous database technology, including automatic patching and tuning.
Learn moreOracle CEO Mark Hurd shares his predictions on how artificial intelligence will change the future of work. Hurd predicts all cloud applications will include AI by 2025; roughly 85% of interactions between company and customer will be automated; and nearly 60% of 2025 IT jobs don’t currently exist. Providing examples of near-future jobs, such as robot supervisor and human-machine user experience specialist, Hurd describes how the automation of low-level tasks will give employees time for more strategic work.
Learn moreOracle CEO Mark Hurd’s Oracle OpenWorld keynote addresses his predictions from previous years while also forecasting for 2025. He notes the success of his original 2015 predictions while providing new thoughts on the future of enterprise technology and artificial intelligence (AI) in 2025. Hurd’s predictions include industry-wide integration of AI with cloud applications and an increasing role for AI in customer experience, driving new job opportunities in the growing AI space.
Learn moreOracle CEO Mark Hurd discusses the numerous factors affecting cloud adoption with experts such as political scientist Ian Bremmer. He also revisits his industry predictions from past conferences while providing new insight on the future of artificial intelligence’s role in enterprise applications. Hurd is joined by Oracle customers to examine how Oracle technology is powering innovation at startup companies and Fortune 500 corporations.
Learn moreOracle CEO Mark Hurd outlines the opportunity to expand Oracle’s applications business in an interview with Business Insider. Citing existing customer migration to the cloud and new customer acquisition, Hurd describes past SaaS growth and the strength of existing Oracle applications for customers.
Learn moreOracle unveiled a new suite of project and applications management tools including two new services, Subscription Management and CX Unity, in addition to a small and medium-sized businesses Oracle Data Cloud tier.
Learn moreFor marketers looking to implement voice marketing strategies, here are a few considerations to bear in mind, along with some examples of things you can do to stay ahead of the curve from Shashi Seth, Senior VP, Oracle Marketing Cloud:
Learn moreRecently, to help marketers accelerate lead generation and increase conversion rates, Oracle had announced a series of updates to Oracle Eloqua. The latest innovations within Oracle Eloqua help marketers communicate with their prospects and customers as efficiently and easily as possible by introducing new content creation, sales tools, and auditing capabilities.
Learn moreOracle recently announced a series of updates to Oracle Eloqua to help marketers communicate with their prospects and customers as efficiently and easily as possible by introducing new content creation, sales tools, and auditing capabilities.
Learn moreShashi Seth, Senior Vice President of Oracle Marketing Cloud, discusses the significant and rapid transformation that marketing is undergoing and its profound implications for business.
Learn moreEric Roza, Oracle senior vice president and general manager, reveals how Oracle Data Cloud further enhanced its ability to measure the digital media supply chain with new tools in an ecosystem full of competitor-partners.
Learn moreShashi Seth, Senior VP, Oracle Marketing Cloud, discusses how AI is changing the world of marketing with Bryan Curtis and Paul Allen for Bloomberg’s Day Break podcast
Forbes Interview host Steve Bertoni and Oracle CEO Mark Hurd converse on the responsibilities of a CEO, the changing state of business IT, and how Oracle is innovating in the database space. Hurd describes the transition to vertically-optimized stacks for business IT and how Oracle is expanding data centers across the world to increase global reach.
Learn moreOracle CEO Mark Hurd discusses the current state of corporate IT and how changes in the United States economy will impact future growth. Citing industry disruptors and the ever-increasing pace of innovation, Hurd forecasts inevitable industry-wide movement towards cloud computing.
Learn moreOracle CEO Mark Hurd shares his views on cloud and the cutting-edge cloud capabilities Oracle has to offer. Hurd notes the extensive range of Oracle Cloud offerings and the increasing role that artificial intelligence will play in the future as it is further integrated into cloud applications.
Learn moreOracle CEO Mark Hurd shares his thoughts with industry analysts on the current transformation within the IT industry. Noting that customers now desire integrated IT solutions, Hurd explains how moving to the cloud fulfills this demand but is part of a larger, multi-year shift. Find the full article here.
Learn moreOracle CEO Mark Hurd offers an inside look at his day during Oracle OpenWorld. From meetings with executives to panel discussions, receptions and addresses, Hurd is always on the move. Find the full video here.
Learn moreOracle CEO Mark Hurd discusses the industry transition to cloud computing and the impact of that shift on contemporary cybersecurity issues. Referencing the recent breach at Equifax, Hurd notes the advantages of using a cloud-based service to run up-to-date patching and maintenance, safeguarding confidential data from the latest hacking techniques. Mark Hurd also touches on reactions to his cloud predictions from previous Oracle OpenWorld conferences, providing third-party data to back up his beliefs on the future of cloud computing. Read the full article here.
Learn moreCongratulations to the Oracle Marketing Cloud Creative Services team for winning FIRST PRIZE in the “Email: Campaign” category at this year’s 2017 OMMA Awards for the Harley-Davidson Rod and Road King Announcement Campaign.
Learn moreForrester has made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week: Oracle is now the lone leader, displacing Adobe. Forrester Wave authors Mark Grannan and Ted Schadler report that Oracle has the broadest set of capabilities of any of the 14 “significant” digital experience providers it researched.
Learn moreBetter customer experiences will be a central topic at Oracle OpenWorld 2017, which takes place October 1 to 5 in San Francisco. Oracle experts, customers, and industry thought leaders will share how artificial intelligence (AI) technology is enhancing customer acquisition, retention, and loyalty by offering consumers the best possible interactions across all channels.
Learn moreChief Marketer recently chatted with Oracle Marketing Cloud customer, Ben Wang, director of business analytics for the Arizona Coyotes hockey team, about the challenges the NHL team faces in automating email communications and connecting with fans.
Learn moreWe all know content is key. But what happens once you have drafted all the content and now have to make a plan on how to distribute it? Sylvia Jensen, Senior Director for Oracle Marketing Cloud discusses some of the best practices and things to remember when it comes to social media publishing.
Learn moreCustomer obsession, risk-taking, and the alignment of marketing teams – these are just some of the topics covered when B&T caught up with Will Griffith, regional vice president of sales for the Asia-Pacific at Oracle Marketing Cloud.
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