Oracle Helps Marketers Navigate Changes During Covid-19

08/30/20

In CXOtoday, Shashi Seth, senior vice president of Oracle CX Marketing, discusses how Oracle is helping marketers manage and respond to changes during the recent COVID-19 pandemic with the help of new enhancements to its Oracle CX Marketing.

Vendor Watch: Oracle Marketing

08/10/20

CRM Buyer reviews the new capabilities offered by Oracle CX Unity Customer Intelligence Platform, including a new account management dashboard added to Eloqua and content blocks that improve the efficiency of content marketing programs.

Oracle Updates its Marketing Tools for More Impactful Customer Interactions

08/06/20

Updates to Oracle CX Marketing include new ABM capabilities and Eloqua integrations that will enable organizations to better learn about their customers and create more impactful customer interactions.

Marketers Are Relying on Five Measurement Tactics for Assessing Ad Frequency, Reach, and Views Verification

05/26/20

Kevin Whitcher, vice president, product management of Moat by Oracle Data Cloud, discusses five tips to optimize measurement strategies across TV and digital to ensure that marketers are making the most of their ad spend.

Oracle Named a Leader in Email Marketing Service Providers by Independent Research Firm

05/21/20

Oracle Responsys is recognized as a Leader according to the Forrester Research, Inc. May 2020 report, “The Forrester Wave™: Email Marketing Service Providers” scoring highest in strategy category and achieving the highest possible score in the artificial intelligence, analytics, and vertical capabilities criteria.

How Advertisers Should Adjust Strategies for the At-Home Audience

05/21/20

Derek Wise, chief product officer for Oracle Data Cloud, discusses what advertisers should consider when trying to reach potential customers, as people juggle multiple personal and work responsibilities from their homes.

Moat Introduces New Reach Tool for Cross-Platform Digital Campaigns

05/19/20

The Oracle Data Cloud unit announced that its cross-platform reach tool, Moat Reach, can now be integrated to pull identity graph and ACR data from the TV ad measurement company iSpot.tv, which has 14 million TV devices in its measurement network.

Customer Data Platforms: Why They’ll Make a Difference in Your Business

05/19/20

Customer data platforms (CDPs) enable you to gather data from a range of channels, platforms, and devices to create a whole, up-to-date view of your customer. According to a research study commissioned by Oracle, companies that effectively use CDPs garner more than 2.5 times more in customer lifetime value than those that don’t.

Why Brand Suitability Is Important for Publishers and Advertisers

05/12/20

Chris Langel, vice president, Sales and Partnerships, Oracle Data Cloud, discusses how brand suitability is the logical evolution in brand safety, as it provides rigorous, context-based protections for advertisers from appearing near unsafe, illegal, or inappropriate content.

MarTech Interview with Shashi Seth, SVP, Oracle Marketing Cloud

03/27/20

Shashi Seth, senior vice president, Oracle Marketing Cloud, sits down with MarTech to discuss topics including his professional journey in product innovation, and how business leaders can prepare for an AI-centric world.

Hootsuite Announced its Integration with Oracle Eloqua

03/10/20

Hootsuite announced an integration with Oracle Eloqua that will provide customers with the ability to sync social data into their marketing automation platform and unite social and digital campaigns.

What Should CMOs Focus on in 2020?

01/29/20

With so much possible in the realm of marketing these days, what should CMOs focus on in 2020? Explore these six priorities for the CMO in 2020.

Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020

01/28/20

Chief Marketer sat down with Des Cahill, chief marketing officer for Oracle CX Cloud, to discuss the changing trends in customer experience, predictions for what’ come in 2020, and the role of the CMO in integrating data and analytics.

A Sensible Approach to MarTech Choices

01/24/20

DX Marketing shares why they chose Oracle for all of their data and marketing needs as they transitioned from a traditional direct mail company to a digital marketing and consumer insights company.

Creating a Positive Customer Experience Is Challenging. Here's How to Do It Right

01/21/20

In an interview that originally appeared on Quara, Rob Tarkoff, EVP of Oracle CX and Oracle Data Cloud, answers €œWhy is a positive customer experience so difficult to deliver on?

Millennials Are Changing What Customers Want, and There's No Turning Back

01/20/20

In an interview that originally appeared on Quara, Rob Tarkoff, EVP of Oracle CX and Oracle Data Cloud, discusses how customer experience has changed with the millennial generation.

3 Tips to Elevate Your Brand's Email Program

12/27/19

As email teams grapple with driving scalable growth, email experts from the industry group Women of Email share tips for squeezing more out of your efforts. One key tip is to look for new API integrations like the one between LinkedIn Campaign Manager and Zoom for Oracle Marketing Cloud, which enables customers to reduce the setup to generate personalized lead generation campaigns.

Tis the Season for Proposals: How One Online Jeweler Works to Gain Lifetime Commitments

12/18/19

Online jeweler Blue Nile is using Oracle Responsys to offer unique, tailored offers and messages to people based on their activity. They are also leveraging social media to ease proposers worries and answer commonly asked questions.

Oracle Launches CX Unity to Unify Advertising and Marketing Worlds

12/04/19

With new updates to Oracle's enterprise-class customer data management platform, customer data from marketing and advertising systems will be integrated into Oracle CX Unity to deliver more tailored customer experiences.

Customer Experience Is the New Battlefield: Oracle

11/28/19

Oracle Marketing Cloud SVP Shashi Seth provides insight into how the customer experience is rapidly becoming a crucial topic in modern business, and how micromoments are redefining and reshaping contemporary marketing.

Why Brands Matter, and Always Will

11/27/19

Steve Olenski, chief marketing strategist for Oracle Customer Success Business Advisory Services, discusses why courting and maintain customers is all about building relationships, and how technology can help brands better engage with customers on their preferred channels and terms.

More Than a Moustache: Movember Funds New Blood Tests That Improves Cancer Treatment for Men

11/25/2019

Movember, a leading global nonprofit supporting men's health, relies on Oracle Eloqua to communicate with its 5 million participants. As a result, the organization has raised nearly $1 billion in private donations that fund new research, in addition to other projects.

5 Things Movember Can Teach Us About Growing Marketing Impact 11-21-19

11/21/2019

Movember's success is a direct result of its ability to deliver personalized and targeted communications. But it hasn't always been an easy process. This article outlines five tips on how a small-yet-mighty nonprofit marketing team grew its marketing impact with cloud CX technology.

Study: Brands Fall Behind in an Important Metric

11/18/19

According to a study conducted by Forrester Consulting and commissioned by Oracle, brands want to unify customer data but they face significant challenges in bringing different data types together.

Marketers Are Failing to Unify Customer Data, New Study Suggests

11/18/19

According to a recent Forrester report commissioned by Oracle, despite the plethora of customer data available to marketers, much of it is not being utilized to effectively provide a consistent experience across channels.

Email Marketing 2019: Still a Leading Touchpoint for Marketers and Consumers Alike

10/10/19

Shashi Seth, senior vice president, Oracle Marketing Cloud, joins 13 experts to provide insight into trends in email marketing via the 2019 eMarketer Email Marketing Report. The report finds that email still plays a central role for marketers looking to maintain and nurture relationships.

Oracle Eloqua Adds Automated ABM Capabilities with Metadata Integration

10/08/19

Metadata, an ABM automation platform, now integrates with Oracle Eloqua, giving customers access to Metada's patented engine for account-based advertising campaigns.

How Can AI Help Small Businesses with CRM?

10/04/19

Oracle’s Senior Director of CX Product Strategy Fortune Alexander explains how SMBs can use AI to keep their data clean so it can provide accurate and intelligent recommendations.

Reinventing Marketing Strategies—Oracle Marketing Cloud's Breakthrough Insights

10/03/19

Shashi Seth, senior vice president, Oracle Marketing Cloud, sits down with ZD B2B to discuss how the rapid advancements in technology have forced marketing to shift from brand building to customer engagement.

With Customers, One Size Doesn't Fit All

09/26/19

Jeanne Bliss, founder and president of CustomerBliss, discusses a recent survey initiated with Oracle, "One Size Doesn't Fit All: The State of Customer Experience," which found that the customer experience is intergenerational, with expectations that have never been more diverse.

Influencer Marketing: Are Influencers Even Influential?

09/25/19

Influencer marketing is expected to be a 6.5-billion-dollar industry in 2019. But how do consumers feel about the recommendations they share? Oracle CX research reveals some startling insights.

Are GIFs Viewable? GIPHY Hooks Up with Oracle's Moat to Prove It

09/23/19

GIPHY, the search engine for GIFs, is partnering with Oracle Data Cloud's Moat to measure viewability, ad delivery, and invalid traffic for short-form branded content on its platform.

Embracing the Experience Economy: Exclusive Q&A with Oracle's Rob Tarkoff and Michael Krigsman of CxOTalk

09/23/19

CX industry analyst and CxOTalk podcast host Michael Krigsman interviewed Rob Tarkoff, EVP and GM of Oracle CX and Data Cloud, to explore the experience economy and understand how organizations can thrive in it.

CDP Market Heats Up with New Capabilities from Oracle CX

09/19/19

Along with the new enhancements to its customer data platform, Oracle has announced the first customers for CX Unity, which builds on the data and marketing products the company has developed and acquired over the past eight years.

Oracle OpenWorld 2019: Customer Experience Shifts Up a Gear at Ferrari

09/18/19

A new CRM tool, based on Oracle CX, is helping the Italian supercar company and its dealerships stay in touch with high-profile, high-net-worth customers worldwide.

Oracle Arms B2B Firms with Tools to Align Sales and Marketing While Improving CX

09/18/19

At Oracle OpenWorld, Oracle CX introduced ways for B2B companies to bring sales and marketing data closer together, as well as tools to personalize customer experiences based on a variety of contextual data.

How Oracle Is Acclimating to a Pro-Privacy Climate

09/17/19

Oracle CX announced integration between CX Unity and data management platform BlueKai as well as further integrations with DataFox to better help companies integrate insights and gain a 360-degree view of the customer.

Oracle Partners with Kaltura; Advances Media Capabilities to Its Cloud Services

09/06/19

Oracle and Kaltura, a video cloud provider, recently joined forces to provide customers with a suite of advanced video tools across all Oracle Cloud products, including native video management distribution and engagement tools, and support for video catalogs and “shoppable videos,” among other offerings.

Why Don't Marketers Give Consumers What They Want?

08/19/19

Companies can deliver personalized customer marketing across all channels, but not all marketers are making it a priority. This Forbes piece explores this topic and the CommerceNext and Oracle-sponsored research that supports it.

Madison Logic Announces Oracle Eloqua Integration

08/12/19

Madison Logic, a leading global account-based marketing platform, announced a partnership with Oracle Eloqua, which provides B2B marketers with an integrated platform that offers best-in-class campaign management tools with advanced targeting capabilities.

How Ratings and Reviews Guide Consumers

08/06/19

eMarketer outlines recent Oracle research that shows how US consumers trust their inner circle for brand recommendations more than any other source.

Experience Analytics Can Help Mobile Marketers Read Between the Line

08/02/19

In a recent AdExchanger column, Dave Helmreich, group vice president of Oracle Marketing Cloud, offers his perspective on how experience analytics' or, insights into how users tap and scroll, pause, and search 'can help brands better understand consumers' mobile buying experiences, enabling them to market to consumers more effectively.

Study: This Is Who Consumers Trust Most for Shopping Recommendations

07/30/19

Despite their high profile, influencers and bloggers are among the least-trusted sources of shopping recommendations. So are tech-related sources such as Alexa. New research from Oracle and customer experience expert Jeanne Bliss reveals the intricacies of consumer trust.

Creating Personalized Experiences Is the Secret to Growing Your Loyalty Base

07/11/19

As customers expect more and more personalized experiences, marketers must embrace platforms that provide unified solutions to creating relevant and meaningful engagements to drive revenue and build brand loyalty.

Reddit Ties Up with Oracle to Bolster Brand Safety

06/21/19

Leveraging Oracle Contextual Intelligence technology, Reddit partnered with Oracle Data Cloud to provide new brand safety controls for advertisers with real-time content review and classification across industry-standard brand safety categories.

Major Marketing Cloud Vendors Enter Crowded CDP Field

06/18/19

Oracle announced that it is partnering with two Oracle PartnerNetwork members, Accenture and Capgemini, to help organizations understand and map different data sources, business outcomes, and KPIs.

5 Must-Have Ingredients for a Great Content Marketing Strategy

06/14/19

TopRank Marketing’s Lee Odden partners with the Oracle Marketing Cloud team to discuss the five essential elements needed to produce a great content marketing strategy.

“Digital Is Marketing Nirvana”—Mack Trucks Marketing Chief Blurs B2B and B2C Strategies

05/03/19

Mack Trucks vice president of global marketing is blending classic B2B marketing with edgy B2C approaches to ensure his company retains its household name long into the future.

Talking Transformation with Oracle Marketing Cloud SVP Shashi Seth

05/02/19

MarTech Advisor spoke with Shashi Seth, senior vice president of Oracle Marketing Cloud, to discuss changing patterns, AI and automation, and best practices for interacting with the C-suite.

A Deep Dive into Oracle Adaptive Intelligent Apps

05/01/19

Oracle Vice President Melissa Boxer provides details on how Oracle Adaptive Intelligent Applications take “repetitive and mundane” ERP and supply chain tasks off people's hands.

Oracle Marketing Cloud Releases New Integrations to Make Its Data Flow

05/19/19

Oracle Marketing Cloud released new features to “bring data and intelligence together with orchestration in real time,” according to Shashi Seth, senior vice president of Oracle Marketing Cloud. New features, such as integration with Maxymiser, Oracle’s testing and personalization tool, were added to Oracle Responsys.

Want A Better Future? Show Kids Work Can Be Fun

05/07/19

Kidzania, an interactive city made for children that combines inspiration, fun, and learning through realistic role-play, is using Oracle Responsys to provide a more personalized approach and “execute programs that actually change behavior,” according to Kidzania Senior Loyalty Manager Rafael Dives.

‘Digital is Marketing Nirvana’: Mack Trucks’ Marketing Chief Blurs B2B and B2C Strategies

05/03/19

In an interview with The Drum at Oracle’s Modern Customer Experience conference, John Walsh, Mack Trucks' vice-president of global marketing, said, “We’re using every tool in the toolbox to amplify our message and sell more trucks,” including influencer and video marketing strategies, which Walsh balances with more traditional partner marketing.

Talking Transformation with Oracle Marketing Cloud’s SVP: Exclusive Insights

05/02/19

Oracle Marketing Cloud’s Senior Vice President Shashi Seth sits down with Jeff Leroux and Shastri Purushotma, Ziff Davis B2B, to discuss how the marketing function is impacted by cutting-edge solutions, tools, and techniques, including current scenarios and future possibilities.

LINK Mobility to Integrate with Oracle Responsys

04/26/19

LINK Mobility Group will integrate with Oracle Responsys SMS Public Aggregator Network to provide customers with more flexibility and scalability for reaching users on mobile platforms, improving customer experience, increasing acquisition and conversion, and strengthening retention and overall ROI.

Using Analytics to Fuel a Better Customer Experience

04/26/19

Shashi Seth, senior vice president of Oracle Marketing Cloud, discusses how brands can drive personalized experiences for their prospects and customers by leveraging the right data sources.

Spotify, Oracle Data Cloud Partner to Let Marketers Target Auto Buyers

04/22/19

Through Oracle Data Cloud, Spotify and Oracle are partnering to help automotive marketers more efficiently target potential car buyers at every stage of the buying cycle and across all car segments.

Have You Joined The Experience Economy? Consider These Four Tenets

04/15/19

Oracle Executive Vice President Rob Tarkoff, who gave a keynote at the Oracle Modern Customer Experience conference in Las Vegas, discusses how “in the experience economy, customers are the innovators in the way they engage with brands and how they use their offerings.”

Marketing Technology Primer: What Is Marketing Cloud?

03/29/19

In this MarTech series, a marketing cloud is defined as a collection of marketing tools hosted on the cloud and used by enterprises to achieve various mission-critical business objectives.

New Oracle Eloqua Features, Integrations Collect Actionable CX Data

03/29/19

Announced at the Modern Customer Experience conference, Oracle’s B2B marketing platform, Eloqua, has new integrations and updates that emphasize the importance of actionable data in delivering a positive customer experience.

Oracle Underlines Data Unity

03/21/19

At the Modern Customer Experience conference, Shashi Seth, senior vice president of Oracle Marketing Cloud, described how Oracle CX Unity is a complete “data store” that supports connected intelligence and connected experiences for customers.

Oracle Applauds Creators of Legendary Customer Experiences

03/21/19

The Markie Awards showcase Oracle Customer Experience Cloud customers who have delivered standout customer experiences across marketing, sales, service, and commerce including Bonnier News, Samsung Business, Things Remembered, Movember Foundation, and the City of Albuquerque, New Mexico.

Bluedot Integrates with Oracle to Provide Location Data That Traditional Marketing Platforms Have Not Utilized Before

03/21/19

The integration of Oracle and Bluedot makes it easier for marketers to leverage contextual and personalized messaging using precise location data.

Oracle Updates CX and Marketing Cloud, Unveils Service Logistics Cloud

03/20/19

Oracle recently made several Oracle Customer Experience Cloud announcements, including updates for Oracle Marketing Cloud, the introduction of Oracle Service Logistics Cloud, and an integration between Oracle CX Cloud and Slack.

Oracle Helps Marketers Make Every Customer Feel Special

03/19/19

To help marketers create a comprehensive, connected customer experience, Oracles Marketing Cloud features new personalization capabilities that will help B2B and B2C marketers build tighter customer relationships.

AI has Become Table Stakes in Sales, Customer Service, and Marketing Software

03/19/19

With artificial intelligence and machine learning becoming increasingly essential if you are selling sales, customer service, and marketing software, Oracle recently announced several new AI features to complement its sales tools suite.

NBC Sports Turns Data into Social Marketing Gold

03/18/19 NBC Sports analyzes social media data to unearth deeper insight into the emotional connections between sports fans and athletes.

Learn more

TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker, and CX Expert

03/08/19

Ann Handley, marketing influencer and facilitator at the Modern Customer Experience conference, discusses what excites her the most about MarTech, including how machine learning and artificial intelligence “arm marketing with lightsabers.”

3 Tips and Tricks for Creating More Impactful and Personalized Campaigns

02/22/19

Andrea Tucker, product marketing director for Oracle Marketing Cloud, discusses what’s new in marketing segmentation and personalization.

Swrve Announces Integration with Oracle Eloqua, Makes Marketing Across Mobile Channels Easy and Accessible

02/11/19

Swrve, an intelligent customer engagement company, will integrate with Oracle Eloqua to help reimagine how marketers know and communicate with their customers across a broad range of mobile applications.

Buzz, Hype, and Shiny Objects—Where to Focus Instead

02/09/19

Dave Helmreich, group vice president of Oracle Marketing Cloud, discusses why CMOs must have the conviction to focus on their priorities and not get distracted by technology just because it’s the latest trend.

Infobip Integrates with Oracle Responsys to Assist Digital Marketing Communication

02/04/19

Infobip, a global communications platform for businesses, will integrate with Oracle Responsys to help digital marketers optimize A2P SMS for cross-channel marketing.

MRP and Oracle Eloqua Team Up for Account-Based Email Marketing

01/30/19

Oracle’s Marketing Cloud partnership with MRP, a provider of AI-powered customer acquisition software and services, will allow users to enhance their email marketing as an aspect of their account-based management programs.

AR and VR: 4 Ways to Succeed in a New Reality

01/28/19

In Chief Marketer, Austin Miller, director of product marketing for Oracle Marketing Cloud, highlights how mixed realities, such as AR and VR, are taking a leading role in modern B2C and B2B marketing efforts.

The Evolution of the Chatbot Experience

01/24/19

Shashi Seth, senior vice president of Oracle Marketing Cloud, discusses the future of chatbot tooling as it pertains to HR, ERP, CRM, and CX.

MRP and Oracle Eloqua Team Up for Account-Based Email Marketing

01/23/19

Oracle’s Marketing Cloud partnership with MRP, a provider of AI-powered customer acquisition software and services, will allow users to enhance their email marketing as an aspect of their account-based management programs.

Customer Platform Helps Panasonic Crush Europe’s Rugged Device Sector

01/23/19

Using Oracle Eloqua’s cloud-based lead-scoring tools and prospect heat maps, Panasonic can now look at the “greenfield” share of its sales pipeline and invite those prospects to industry-specific webinars and, as the relationship develops, schedule a product demo or attach a service bundle to a new product offer.

Joann Stores Tailor Engaged Customer Experiences

01/23/19

Joann Stores has chosen Oracle Marketing Cloud to help create a 360-degree view of customer engagement and drive demand across key markets.

Oracle CEO Mark Hurd on Global Business Trends and the Applications Market

01/15/19

Oracle CEO Mark Hurd joins Tom Giles for an exclusive interview on Bloomberg TV. They discuss economic trends and new opportunities within the growing applications market.

Top 5 Strategic CMO Priorities For 2019

01/15/19

Discover the top five priorities for CMOs in 2019, based on discussions with marketing executives at some of the world’s leading brands.

Closing the Gap Between Marketers and Technology

01/11/19

Digital platforms have become critical parts of running a business. Modern marketers must work with data to improve personalization and embrace automation, analytics, SEO, social media, and search to create efficiencies and produce results.

How Ad-Tech Is Fighting Bot Fraud to Make Social Media Marketing as Safe as Media Content

01/09/19

Oracle recently joined media agency OMD and AI influencer technology firm Influential to form the Bot Fraud Prevention Council to find solutions to fraudsters preying on the online advertising industry.

A New Kind of Challenge for a New Kind of CMO

01/08/19

Changing customer expectations mean that CMOs must now drive growth. They can achieve this by aligning sales and marketing to leverage data and analytics to create relevant and highly personalized interactions with customers.

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences

12/12/18

Route Mobile partnered with Oracle Marketing Cloud to develop a cloud-based communication platform for its customers to ensure seamless delivery of SMS messages to companies so they can have deeper mobile customer engagement with two-way SMS communication.

Chief Marketer’s 2018 B2B Marketing Automation All-Stars

12/05/18

Leveraging Oracle Eloqua, a reenergized marketing automation strategy helped Booz Allen Hamilton, a professional services firm, connect with some of its strongest advocates: former employees.

CMOs: Put Down the Journey Maps and Think Data First

11/19/18

While the days of customers following a linear, predictable path are over, CMOs can use today's data to create comprehensive customer profiles, identify high-value opportunities, and send customers truly personalized communications to elicit a more positive engagement outcome.

Oracle Named a Leader in CRM Suites Evaluation by Independent Research Firm

11/07/18

Scoring the highest of any vendor in the current offering category, Forrester Research named Oracle a leader in CRM Suites. The research firm highlights Oracle's far-reaching vision to enable the connected digital enterprise by integrating data, intelligence, and experiences across B2B and B2C customer journeys that span the front and back office.

Oracle Helps Brands Eliminate Customer Blind Spots

10/30/18

Oracle announced Oracle CX Unity, which provides a unique approach to managing customer data that enables organizations to deliver an experience that is timely, relevant, and consistent across various interactions throughout the entire customer experience.

Oracle CEO Mark Hurd on cloud security and autonomous database tech

10/23/18

Oracle CEO Mark Hurd discusses Oracle’s Generation 2 Cloud and new database technology with CNBC’s Jon Fortt. Hurd describes new cybersecurity challenges facing today’s companies and Oracle’s autonomous database technology, including automatic patching and tuning.

3 Predictions From Oracle CEO Mark Hurd About The Use Of Artificial Intelligence

10/23/18

Oracle CEO Mark Hurd shares his predictions on how artificial intelligence will change the future of work. Hurd predicts all cloud applications will include AI by 2025; roughly 85% of interactions between company and customer will be automated; and nearly 60% of 2025 IT jobs don’t currently exist. Providing examples of near-future jobs, such as robot supervisor and human-machine user experience specialist, Hurd describes how the automation of low-level tasks will give employees time for more strategic work.

Oracle OpenWorld 2018 – Gartner, who? CEO Mark Hurd gives his technology predictions for 2025

10/23/18

Oracle CEO Mark Hurd’s Oracle OpenWorld keynote addresses his predictions from previous years while also forecasting for 2025. He notes the success of his original 2015 predictions while providing new thoughts on the future of enterprise technology and artificial intelligence (AI) in 2025. Hurd’s predictions include industry-wide integration of AI with cloud applications and an increasing role for AI in customer experience, driving new job opportunities in the growing AI space.

Accelerating Growth in the Cloud: Mark Hurd Keynote at Oracle OpenWorld 2018

10/23/18

Oracle CEO Mark Hurd discusses the numerous factors affecting cloud adoption with experts such as political scientist Ian Bremmer. He also revisits his industry predictions from past conferences while providing new insight on the future of artificial intelligence’s role in enterprise applications. Hurd is joined by Oracle customers to examine how Oracle technology is powering innovation at startup companies and Fortune 500 corporations.

Oracle CEO Mark Hurd explains his plan to double application revenues and bring forth new life on the cloud

10/21/18

Oracle CEO Mark Hurd outlines the opportunity to expand Oracle’s applications business in an interview with Business Insider. Citing existing customer migration to the cloud and new customer acquisition, Hurd describes past SaaS growth and the strength of existing Oracle applications for customers.

Oracle Debuts Subscription Management and CX Unity, Updates to HCM Cloud and Data Cloud

10/22/18

Oracle unveiled a new suite of project and applications management tools including two new services, Subscription Management and CX Unity, in addition to a small and medium-sized businesses Oracle Data Cloud tier.

Oracle Gets Into The CDP Game With CX Unity

10/22/18

The CDP, CX Unity, is now pre-integrated with the Oracle Customer Experience (UX) Cloud and is designed to tie marketers’ first-party data to anonymous third-party offline and online data.

Podcast: Consulting The Oracle

10/16/18

Listen in as Dave Helmreich, Group VP, Oracle Marketing Cloud talks data-driven marketing, the rise of CDPs, consolidation of marketing tech and more with AdExchanger Talk.

OK Google, What Does the Future of Marketing Look Like?

10/10/18

For marketers looking to implement voice marketing strategies, here are a few considerations to bear in mind, along with some examples of things you can do to stay ahead of the curve from Shashi Seth, Senior VP, Oracle Marketing Cloud:

Interview with Shashi Seth, SVP, Oracle Marketing Cloud

10/10/18

A Q&A style chat with Shashi Seth, Senior VP, Oracle Marketing Cloud and MarTech Series on evolution of marketing and what this means for Oracle Marketing Cloud.

Oracle Eloqua Innovations Accelerate Lead Generation and Increase Conversion Rates

10/03/18

Recently, to help marketers accelerate lead generation and increase conversion rates, Oracle had announced a series of updates to Oracle Eloqua. The latest innovations within Oracle Eloqua help marketers communicate with their prospects and customers as efficiently and easily as possible by introducing new content creation, sales tools, and auditing capabilities.

Oracle Unveils Eloqua Updates To Increase Marketing, Sales Efficiency- DemandGen Report

09/28/18

Oracle released updates to its B2B marketing automation platform, Eloqua, including new content creation, sales and auditing tools that aim to streamline marketing and sales processes and boost conversion rates

Oracle Announces Updates for Eloqua, the B2B Marketing Automation Platform

09/26/18

Oracle recently announced a series of updates to Oracle Eloqua to help marketers communicate with their prospects and customers as efficiently and easily as possible by introducing new content creation, sales tools, and auditing capabilities.

The Future Is Now! @ Oracle Marketing Cloud

09/25/18

Shashi Seth, Senior Vice President of Oracle Marketing Cloud, discusses the significant and rapid transformation that marketing is undergoing and its profound implications for business.

Oracle Data Cloud’s Plan to Take Over Digital Media Without Touching Media

09/25/18

Eric Roza, Oracle senior vice president and general manager, reveals how Oracle Data Cloud further enhanced its ability to measure the digital media supply chain with new tools in an ecosystem full of competitor-partners.

How IoT Can Help Marketers Increase ROI

08/17/18

Austin Miller, Director of Product Marketing offers 3 important things for marketers to consider before jumping head first into IoT via MediaPost:

AI Can be Harnessed to Change World of Marketing

05/02/18

Shashi Seth, Senior VP, Oracle Marketing Cloud, discusses how AI is changing the world of marketing with Bryan Curtis and Paul Allen for Bloomberg’s Day Break podcast

Oracle CEO Mark Hurd On How A Tech Giant Can Stay Nimble And Bet Big On Future Trends

02/27/18

Forbes Interview host Steve Bertoni and Oracle CEO Mark Hurd converse on the responsibilities of a CEO, the changing state of business IT, and how Oracle is innovating in the database space. Hurd describes the transition to vertically-optimized stacks for business IT and how Oracle is expanding data centers across the world to increase global reach.

Oracle CEO Mark Hurd Says Corporate IT Spending Set to Jump

02/12/18

Oracle CEO Mark Hurd discusses the current state of corporate IT and how changes in the United States economy will impact future growth. Citing industry disruptors and the ever-increasing pace of innovation, Hurd forecasts inevitable industry-wide movement towards cloud computing.

Oracle, Under Mark Hurd, Finds Religion Through the Cloud

01/29/18

Oracle CEO Mark Hurd shares his views on cloud and the cutting-edge cloud capabilities Oracle has to offer. Hurd notes the extensive range of Oracle Cloud offerings and the increasing role that artificial intelligence will play in the future as it is further integrated into cloud applications.

Oracle CEO Mark Hurd on the looming transformation of enterprise IT

01/11/18

Oracle CEO Mark Hurd shares his thoughts with industry analysts on the current transformation within the IT industry. Noting that customers now desire integrated IT solutions, Hurd explains how moving to the cloud fulfills this demand but is part of a larger, multi-year shift. Find the full article here.

Follow Oracle CEO Mark Hurd behind the scenes at the company’s huge conference

10/04/17

Oracle CEO Mark Hurd offers an inside look at his day during Oracle OpenWorld. From meetings with executives to panel discussions, receptions and addresses, Hurd is always on the move. Find the full video here.

Oracle Co-CEO Mark Hurd Talks Equifax, Cloud Computing, and 'Mean Tweets'

10/03/17

Oracle CEO Mark Hurd discusses the industry transition to cloud computing and the impact of that shift on contemporary cybersecurity issues. Referencing the recent breach at Equifax, Hurd notes the advantages of using a cloud-based service to run up-to-date patching and maintenance, safeguarding confidential data from the latest hacking techniques. Mark Hurd also touches on reactions to his cloud predictions from previous Oracle OpenWorld conferences, providing third-party data to back up his beliefs on the future of cloud computing. Read the full article here.

OMMA Award Winners

10/02/17

Congratulations to the Oracle Marketing Cloud Creative Services team for winning FIRST PRIZE in the “Email: Campaign” category at this year’s 2017 OMMA Awards for the Harley-Davidson Rod and Road King Announcement Campaign.

Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader

09/25/17

Forrester has made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week: Oracle is now the lone leader, displacing Adobe. Forrester Wave authors Mark Grannan and Ted Schadler report that Oracle has the broadest set of capabilities of any of the 14 “significant” digital experience providers it researched.

Oracle OpenWorld: Got Customers? Better Get AI For The Best Customer Experience

09/14/17

Better customer experiences will be a central topic at Oracle OpenWorld 2017, which takes place October 1 to 5 in San Francisco. Oracle experts, customers, and industry thought leaders will share how artificial intelligence (AI) technology is enhancing customer acquisition, retention, and loyalty by offering consumers the best possible interactions across all channels.

Q&A: Ben Wang on Arizona Coyotes’ Goals with Email

09/11/17

Chief Marketer recently chatted with Oracle Marketing Cloud customer, Ben Wang, director of business analytics for the Arizona Coyotes hockey team, about the challenges the NHL team faces in automating email communications and connecting with fans.

Social Media Publishing Tips: When, Where and What?

08/30/17

We all know content is key. But what happens once you have drafted all the content and now have to make a plan on how to distribute it? Sylvia Jensen, Senior Director for Oracle Marketing Cloud discusses some of the best practices and things to remember when it comes to social media publishing.

“Aussie Marketers Need To Become More Paranoid”: Oracle’s Will Griffith

08/25/17

Customer obsession, risk-taking, and the alignment of marketing teams – these are just some of the topics covered when B&T caught up with Will Griffith, regional vice president of sales for the Asia-Pacific at Oracle Marketing Cloud.