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Oracle Data Cloud Customer Stories


“Oracle Data Cloud’s contextual products are definitely a must-have. They’ve let our team truly understand the potential of our campaigns. We can’t wait to test the new segments.”



Discover how telecom brand Etisalat transformed its digital performance through a trusted partnership with their agency, Initiative, and Oracle Data Cloud.

Disneyland Paris logo

“Oracle Data Cloud’s contextual products are definitely a must-have. They’ve let our team truly understand the potential of our campaigns. We can’t wait to test the new segments.”


Disneyland Paris

Disneyland Paris and Oracle Data Cloud drive better business outcomes through the powerful combination of industry-leading technology and trusted partnership.

Pandora logo

“We were really pleasantly surprised with the speed with which Oracle was able to make the data connections we needed.”



Pandora Provides Advertisers with Greater Flexibility and Precision Using Oracle Data Cloud

Shoe Carnival logo

“We're thrilled with the match rate we're seeing with Oracle Data Cloud. We're seeing 2-3X the results that we had with our previous vendor.”


Shoe Carnival

Shoe Carnival Reaches Over 6 Million Customers Offline Using Oracle's Industry-Leading ID Graph

Transunion logo

“Instead of keeping traditional TV metrics separate from digital marketing, it's finally possible with Oracle audiences to attribute offline conversions to the effective channels and dayparts across them both.”



The Automotive Advertising Group Enables a Nissan Dealership to Identify In-Market Prospects with Oracle Audience Data

Lowes Foods logo

Oracle Data Cloud's proprietary guest behavior segmentation allows brands to find an item level, which segments drive sales for the brand.


Lowes Foods

Oracle Data Cloud Helps Brands Understand Shopping Behavior at Lowes Foods

Vice logo

“We recognize the need to create environments that are truly brand safe. So we're now launching the first contextual brand safety solution for video, powered by Oracle Data Cloud.”



Vice and Oracle Launch the First Contextual Brand Safety Solution for Video


Better understand the impact of audience targeting with Oracle Data Cloud by leveraging offline purchase signals and reaching relevant audiences at scale!


Teads/True Data

A leading coffee maker partnered with Teads and Oracle Data Cloud to better use audiences in Japan

Hewlett Packard

“Using Oracle Audience Planner has saved us hours of manually sifting and grouping 3rd party audiences, whilst saving us CPA costs and giving us better performance.”


Hewlett Packard

Discover how Oracle Custom Audiences helped Hewlett-Packard increase reach and drive conversions.

Volkswagen logo

VW utilized Oracle's pre-bid, page-level brand safety solution to build a comprehensive keyword list, leading to 5 percent more impressions being let through that would have otherwise been considered unsafe by a competitive technology.



Volkswagen Uses Oracle’s Contextual Intelligence Solution to Zero-In on Brand-Safe and Relevant Content

WWE logo

WWE was able to determine the keywords and stories trending among their fans, helping them capture new potential audiences and increase reach.



Oracle’s Contextual Intelligence Solution Leads to 351% Increase in Conversion Rates for the WWE

UM logo

Oracle helped UM exceed benchmarks for return on advertising spend and ad awareness and help customers connect with prospects while they engaged with content.



UM Sees 289% Return on Advertising Spend with Custom Keyword Segmenting

Visa logo

“Predictive Targeting got me to my campaign goals. The added insight made things so simple and easy.”


Visa and Starcom

Visa Uses Oracle Contextual Intelligence to Target their Campaign Around Trending Consumer Conversations

SBS and Zenith logo

“Predictive Targeting kept up with the conversations constantly evolving. We reached our audience in a way not possible with a static keyword or contextual strategy.”


SBS and Zenith

SBS Puts Their Campaign at the Center of Trending Consumer Conversations with Oracle’s Contextual Intelligence Solution