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The most open and extensible DMP in the marketplace today, the Oracle Data Management Platform enables interoperability to ensure your data can move across owned, partnered, and licensed technology. Oracle has proprietary integrations with hundreds of partners, through published APIs that are broadly supported by Oracle’s partner network, and through custom implementations.
Oracle’s complete mapping of IDs for consumers, along with mapping to downstream media and app partners, positively influences the addressability and deliverability of marketing campaigns across all digital and mobile, and the overall success rate for marketers to use the data. Thanks to the media integrations the Oracle DMP “just works” on day one. The integrations are already in place so clients can leverage the scale of our networks on day one.
Team One Helps Automobile Manufacturer Unify Data to Drive Faster Buying Process
Morningstar strengthens data configuration and governance with the help of Oracle Expert Services. Boosting sales enablement and better aligning with net support, Morningstar artfully maneuvers the Oracle Eloqua tool from the bottom-up.