Oracle Midmarket—GDP Success Story

Oracle Sales Cloud is perfect for a microenterprise.

- Sylvia Beider, Sales and Marketing Analyst, GDP

German microenterprise, and specialist drinks distributor, Global Drinks Partnership (GDP), halved its sales administration and almost trebled revenues within a year of moving sales operations to the cloud.

Trading in popular brands such as San Miguel, Fever Tree, and Aspall’s Cyder, the company needed to transform its manual, spreadsheet-based processes, gain a deeper understanding of its business data, and improve the performance of its sales teams.

Oracle Sales Cloud has liberated GDP sales reps from labour-intensive processes, allowed fast, easy access and analysis of sales data, and improved the accuracy of forecasts.

Challenges:

• Inefficient, spreadsheet-based manual sales management was labour-intensive and meant there was no single view of customer or sales data
• The lack of anytime, anywhere access to real-time information had a negative impact on sales and sales activities
• Representatives across retail and hospitality sales were unable to leverage customer potential through cross-selling

Sylvia Beider, Sales and Marketing Analyst at GDP, explains how the company increased sales and never missed an opportunity with Oracle Sales Cloud.

Watch the video

Solutions:

• Oracle Sales Cloud empowered representatives and improved their productivity with accurate and real-time, anytime, anywhere sales tracking and analysis, and easy reporting, resulting in a 31 percent revenue increase within one year
• Oracle Social Network built smarter sales teams through an internal communications tool that connects people in real time
• Administrative tasks were reduced by an estimated 50 percent
• Improved cross-selling brought a threefold increase in sales of some products
• Opportunity lifecycle management enabled improved sales forecasting capabilities