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In the fast-paced world of digital advertising, Oracle Data Cloud built its legacy on finding the signal through the noise. We bring together the data and technology that helps you better understand your audience, where to engage them, and how to measure it all.
Discover how our solutions across audience, context, and measurement give marketers the data and tools needed for every stage of the marketing journey. When it comes to audience planning, brand safety, fraud protection, contextual relevance, viewability conformation, and ROI measurement, we help you protect your ad spend, reach the right people, and measure the impact of your campaigns.
Discover what makes your audience take action and where to engage them with best-in-class audience and contextual intelligence solutions from Oracle Data Cloud.
Protect against fraud while ensuring your ads are in view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety.
Measure and drive attention across all your campaigns with Moat. Find out what's working and why—and how you can optimize campaigns for success.
We caught up with Rob Tarkoff, EVP of Oracle CX and Data Cloud at AdExchanger's Industry Preview 2020 to discuss what's happening in AdTech and MarTech this year, how Gen Z buyers will influence the experience economy and what the programmatic landscape will look like in a cookie-free ecosystem.
Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat to help digital advertising companies drive better business outcomes across more than 100 countries.
Reach high-value consumers at scale—and with relevancy—across all of their touchpoints.
Deliver and maximize messages alongside relevant, high-quality, brand-appropriate content.
Unify all of your marketing data to drive customer growth and retention, plus fuel new prospect acquisition.
Measure what matters, and drive attention across all your campaigns.
Discover how TV went from traditional to transformative, explore trends, gain insights, and get tactical.
Learn more about invalid traffic and how Moat by Oracle Data Cloud helps advertisers and publishers protect ad spend.
Uncover the secret to effective performance-driven digital marketing, and learn how to effectively use data for your digital campaigns.
Head of Measurement Science and Insights Gunnard Johnson explains how Oracle Data Cloud helps Pinterest become a high-value advertising platform.
Vice and Oracle launch the first contextual brand safety solution for video.
Oracle Contextual Intelligence led to a 351% increase in conversion rates for the WWE.
Brian Buizer, senior director, audience operations, Pandora discusses how the company provides advertisers with greater flexibility and precision using Oracle Data Cloud.