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Targeted audiences built from industry-leading data

A strong audience strategy allows you to engage your best customers and your most valuable prospects with relevant messaging. Leverage Oracle Audiences and benefit from increased sales and a reduction in wasted advertising.

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Purchase-based or online behavioral targeting

Reach past, in-market, and lapsed purchasers across the digital ecosystem. Or use online interest and intent data to reach valuable prospects.

Audience modeling

Leverage best-in-class modeling to find targeted audiences who look and act like your most valued customers.

Customer data augmentation

Enhance 1st party data with 3rd party data to gain a deeper understanding of your customers and reach them in new channels.

What is at the core of your digital audience?

Jonah Goodhart, SVP of Oracle Data Cloud, highlights which data questions digital advertisers should be asking to get to the core of their audiences.

Oracle Premier Data Providers

Through close collaboration with companies that have demonstrated a mutual interest in strong and industry-leading datasets, Oracle offers a portfolio of unique, accurate, and relevant branded data that allows marketers to drive positive business outcomes.

5 steps to making targeted audiences central to your digital strategy

Learn how to leverage an “audience-first” approach that reduces waste and increases campaign efficiency.

Oracle ID Graph™

In today’s fragmented consumer landscape, accurate identity is a critical component of a sound marketing strategy. At the center of all Oracle Data Cloud solutions is the powerful identity resolution technology behind the Oracle ID Graph™—uniting disparate data sources to form a unique, singular consumer profile. This allows marketers to focus their efforts on people-based marketing and reach real people across all their touchpoints.

See the Results

Oracle Data Cloud Customer Stories

Pandora logo

“We were really pleasantly surprised with the speed with which Oracle was able to make the data connections we needed.”

 

Pandora

Pandora Provides Advertisers with Greater Flexibility and Precision Using Oracle Data Cloud

Transunion logo

“Instead of keeping traditional TV metrics separate from digital marketing, it's finally possible with Oracle audiences to attribute offline conversions to the effective channels and dayparts across them both.”

 

Transunion

The Automotive Advertising Group Enables a Nissan Dealership to Identify In-Market Prospects with Oracle Audience Data

Shoe Carnival logo

“We're thrilled with the match rate we're seeing with Oracle Data Cloud. We're seeing 2-3X the results that we had with our previous vendor.”

 

Shoe Carnival

Shoe Carnival Reaches Over 6 Million Customers Offline Using Oracle's Industry-Leading ID Graph

Pinterest logo

“What Oracle is helping us do is deliver value and prove that Pinterest is a great place for advertising to happen.”

 

Pinterest

Oracle Data Cloud Helps Pinterest Become a High-Value Advertising Platform

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Oracle Data Cloud Blog