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A strong audience strategy allows you to engage your best customers and your most valuable prospects with relevant messaging. Leverage Oracle Audiences and benefit from increased sales and a reduction in wasted advertising.
Jonah Goodhart, SVP of Oracle Data Cloud, highlights which data questions digital advertisers should be asking to get to the core of their audiences.
Through close collaboration with companies that have demonstrated a mutual interest in strong and industry-leading datasets, Oracle offers a portfolio of unique, accurate, and relevant branded data that allows marketers to drive positive business outcomes.
Learn how to leverage an “audience-first” approach that reduces waste and increases campaign efficiency.
In today’s fragmented consumer landscape, accurate identity is a critical component of a sound marketing strategy. At the center of all Oracle Data Cloud solutions is the powerful identity resolution technology behind the Oracle ID Graph™—uniting disparate data sources to form a unique, singular consumer profile. This allows marketers to focus their efforts on people-based marketing and reach real people across all their touchpoints.
Pandora Provides Advertisers with Greater Flexibility and Precision Using Oracle Data Cloud
The Automotive Advertising Group Enables a Nissan Dealership to Identify In-Market Prospects with Oracle Audience Data
Shoe Carnival Reaches Over 6 Million Customers Offline Using Oracle's Industry-Leading ID Graph
Oracle Data Cloud Helps Pinterest Become a High-Value Advertising Platform