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CX to guide your digital transformation


Emerging technologies such as AI, chatbots, and the Internet of Things (IoT) have the power to unlock endless possibilities for high tech, manufacturing, and automotive companies. They can help you create an effortless customer experience. Develop new service business models for new revenue sources. Better understand your customers and offer services that meet their needs. And empower your partners throughout the customer experience lifecycle. These technologies transform your business, increasing overall agility and maximizing revenue potential with new, as-a-service offerings while reducing operating expenses. Oracle can help you implement these transformative technologies into your business.

Reimagining High Tech, Manufacturing, and Automotive

Digital Customer Engagement

Digital Customer Engagement

Increase the ease and speed of doing business and make it your competitive advantage. Digitize your quote-to-order process with around-the-clock omnichannel configuration, pricing, and quoting (CPQ) to help your business increase revenue and customer satisfaction.

Empowered Partners and Dealers

Empowered Partners and Dealers

Provide digital tools to improve partner and dealer sales or service. Leverage a 360-degree–view of customer and asset data to intelligently improve ordering, cross-sell, and service processes.

Connected Asset Service

Connected Asset Service

Predict upcoming maintenance with proactive, asset-based service requests by leveraging IoT and AI. Gain a new source of revenue with maintenance-as-a-service offerings.

Digital Customer Acquisition

Digital Customer Acquisition

Acquire new customers or cross-sell to existing customers. Increase revenue by developing new, hyper-personalized customer promotions through digital channels leveraging real-time AI and analytics.

Enterprise Service Management

Enterprise Service Management

Grow install base revenue with as-a-service subscription offerings. Leverage a 360-degree–view of the customer and connected asset data to intelligently improve service operations, parts sales, and asset performance.

CX Solutions for High Tech, Manufacturing, and Automotive

Oracle CX for High Technology, Manufacturing, and Automotive offers tailored solutions that enable you to better meet the needs of both enterprise customers and consumers.

High Tech Image

High Technology

Embrace digitization and emerging technologies to increase the pace of innovation, reduce time to market, minimize product lifecycles, and open potential revenue streams.

  • Use the power of clean, consistent, and complete customer data to intelligently improve service operations, service sales, and asset performance
  • Leverage AI to optimize quoting, pricing, and ordering processes
  • Empower partner and dealer sales with full partner support, including partner programs and marketing development fund management
  • Give customers an array of customer service channels, including chat, cobrowse, email, video, and field service
Learn more about Oracle for High Technology

Industrial Manufacturing

Accelerate time to market and transform your go-to-market execution. Capture market opportunity, stay relevant, and grow your business.

  • Leverage known, unknown, and enriched customer data to intelligently personalize offers across marketing channels
  • Coordinate and streamline across channels for configuration, quoting, and ordering processes while taking advantage of real-time inventory checks to optimize and track delivery
  • Proactively serve customers by monitoring, servicing, and managing their assets to increase performance and customer lifecycle recommendations
  • Increase customer value with intelligent recommendations for optimizing asset usage and subscription offerings
  • Maximize field technician utilization with smart job assignment, scheduling, and routing
Learn more about Oracle for Industrial Manufacturing
Automotive Image


Take advantage of connected data services and innovative technologies to engage customers, empower dealers, and offer next-level customer and vehicle care.

  • Obtain a 360-degree living profile of vehicle shoppers, owners, occupants, and each vehicle itself by leveraging all in-house data, including connected vehicle data
  • Leverage deep customer and vehicle insights to offer consistent, brand-compliant, omnichannel engagements across marketing, sales, service, finance, supply chain, and operations
  • Increase aftermarket parts and services by empowering dealers with real-time AI and analytics
  • Create innovative bundles and offers to provide flexible subscription for mobility with usage billing and payment processes
Learn more about Oracle for Automotive
Oracle CX Customer Stories

High Tech, Manufacturing, and Automotive Industry Success

Airborn logo

Oracle CPQ Cloud Lets AirBorn Focus on Configuration, Not Hardware

AirBorn Inc. SVP Robert Kleinschmidt explains how Oracle Commerce, CPQ, and Service Cloud have been crucial to their success.
Juniper logo

Juniper Networks Makes the Complex Simple with Oracle Cloud

Hear Juniper Networks CMO explain why this growing company chose Oracle Cloud.
Forthnet logo

Forthnet (GR) Gains a 360-Degree View of Its Customers

Forthnet was in need of a system to handle the sales cycle from start to finish as well as manage their quote-building process. Oracle CX Sales and Oracle CPQ Cloud were the best fit.
Mack Trucks logo

Digital Marketing Makes History (and Sales Pipeline) at Mack Trucks

Mack Trucks has a small team driving a big brand. Director of Marketing Neil Tolbert explains how Oracle CX Cloud transformed its marketing function while documenting marketing’s contribution to sales.