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Topics and Trends
CX Marketing Topics and Trends
Marketing Automation: Start the Conversation
Watch this informative introduction to marketing automation.
Frost & Sullivan: Marketing Automation
Get the secret sauce to marketing-driven sales growth and empowerment.
Oracle Eloqua Marketing Cloud Service: Overview
See how you can use marketing automation to drive more revenue.
Gartner Magic Quadrant for CRM Lead
Don't miss this independent review of the landscape and the players.
Aberdeen Group: Lead Management
Read about the pressures driving automated lead management investments.
The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014
Read how L2RM automation is powering a B2B marketing transformation.
Marketing Automation Simplified: The Small Guide to Big Ideas
Simplify complexity of marketing automation based on 5 Tenets of Modern Marketing.
World Leader in HD Video Collaboration Delivers Content in Context
Persona-based content strategy fills the pipeline at LifeSize.
Text Analytics and Sentiment Analysis Provider Uses Integration Innovation
Semantria automates sales funnel to grow revenue 600%.
World's Largest Online Event Management Firm Boosts Leads 325%
Cvent coordinates and repurposes content for varying audiences.
Higher Education Connects Content Marketing to Social Media
Indiana University boosts recruitment by meeting students on social media channels.
Premier Outdoor Retailer Uses Content Marketing to Nearly Triple Site Visits
Bass Pro Shops helps local stores connect to their local markets.
Media Creation Company Makes Engagement More Personal
Avid uses Eloqua AdFocus to target with display ads.
Manufacturing Powerhouse Repowers Brand
Eaton exceeds expectations and boosts brand awareness.
Enterprise Technology Leader Personalizes Customer Experience
Oracle increases rate of sales qualified leads by 20x.
Sales Tax Automation Leader Drives Webinar Attendance and Revenue
Avalara targets audiences to crush campaign goals.
Telecommunications Innovator Lifts Sales Opportunities
TalkTalk Business succeeds with engaging conversations.
Business Information Firm Aligns Sales and Marketing Processes
Thomson Reuters increases sales leads and revenue.
Training Organization Gets on Road to Marketing Automation Utopia
Upskilled increases website visits, organic growth, and revenue.
Nonprofit Takes Membership Renewal to the Next Level
AAAS revamps welcome campaign and doubles click through rates.
Cloud Company Aligns Sales and Marketing to Leave No Lead Behind
Basware Oyj boosts sales lead volumes and pipeline velocity.
Journey to Modern Marketing
Watch Modern Mark on his journey and learn about marketing automation.
Outsourcing Leader Drives Global Marketing Efficiency
Swiss Post Solutions establishes sales and marketing alignment.
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