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The Oracle Data Management Platform’s Audience Builder puts the power of the Oracle ID Graph in the hands of marketers. The Audience Builder allows marketers to visualize linkages and build audiences across devices. With enhanced audience segmentation and delivery, Oracle DMP users now have even more options to define exactly who they want to analyze and target by selecting the device ID from the environment from which the data was collected.
Select devices as part of your strategy then send the audience to an execution platform of your choice to send data to, so long as they transact on those devices. Since Oracle has more than 200+ media delivery integrations, you can activate this data in more places, more quickly.
Team One Helps Automobile Manufacturer Unify Data to Drive Faster Buying Process
Morningstar strengthens data configuration and governance with the help of Oracle Expert Services. Boosting sales enablement and better aligning with net support, Morningstar artfully maneuvers the Oracle Eloqua tool from the bottom-up.