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Get Inside the Minds of Marketing Leaders

As we begin to re-imagine the way forward, hear from leading CMOs and Oracle thought leaders on how to successfully master customer signals and deliver hyper-personalized experiences.

Register today

What is it about?

Master customer signals and deliver hyper-personalized experiences.

We're navigating uncharted territory as marketers begin to recover and reimagine. Hear inspiration from Oracle thought leaders as well as from leading CMOs in Europe, Middle East & Africa (EMEA) as they share successes and lessons on how to respond faster to customer signals, be more agile in the face of change, and deliver real-time experiences.

  • Learn how you can fully harness customer signals
  • Hear from your marketing peers on real challenges and real solutions
  • Expand your repertoire with actionable ideas and tools

Agenda

Times shown in

Acompáñanos a escuchar la perspectiva del CMO de una reconocida marca internacional, junto a algunos expertos de Oracle, sobre cómo convertirte en un data leader.

La importancia de los datos es quizás el secreto peor guardado del mundo: los consumidores y clientes proporcionan datos constantemente y las organizaciones necesitan gestionar y utilizar todos esos datos de manera que sean utilizados de manera ética y segura para que añadan valor a la relación con el cliente, dejando una huella digital cada vez mayor con cada clic.

Si los equipos de marketing no pueden resolver sus desafíos vinculados a los datos, entonces nunca serán capaces de dirigir el negocio en la forma en que se espera que lo hagan. Acompáñanos a escuchar la perspectiva del CMO de una reconocida marca internacional sobre cómo convertirte en un data leader.

Prosperar en la Economía de la Experiencia: Prioridades para un CMO

«El mundo está cambiando y la experiencia del cliente es el componente central de esa transformación. Los clientes son los grandes motores de innovación y gestionan la relación en función del canal que eligen.»

Esta cita se publicó en 2019, en referencia al estudio «Prosperar en la Economía de la Experiencia» realizado por Econsultancy para Oracle. Por entonces era imposible conocer si mantendría vigencia en el contexto de cambio digital de 2020. A partir de las conclusiones más recientes de la investigación, el vicepresidente senior de investigación de Econsultancy, Stefan Tornquist, explorará lecciones clave del «antes» y el «después», y abordará las capacidades más críticas que necesitan las organizaciones de marketing para prosperar en un mundo definido por el cliente digital.

  • Stefan Tornquist

    SVP, Investigación y aprendizaje, Econsultancy

  • B2C Customer Spotlight Session: ¿Cómo puede el marketing ayudar a las empresas a impulsar el crecimiento e impulsar una rápida recuperación?

    Dado que las marcas buscan recuperarse y acelerar su crecimiento, los equipos de marketing desempeñan un papel fundamental para identificar e impulsar las oportunidades de crecimiento. En algunos casos el crecimiento vendrá dado gracias al marketing share pero en otros puede tratarse de retener a los clientes existentes y disminuir la rotación.

    Los líderes de Marketing no sólo se centran en las actividades de brand awareness, sino que también buscan impulsar el valor comercial y el impacto en el balance final gestionando el ciclo de vida del cliente de extremo a extremo. Para ello, deben centrarse en los momentos clave del viaje del cliente, la eficiencia operativa, la velocidad de llegada al mercado, la personalización de las experiencias y el desbloqueo del potencial de los datos.

    En esta sesión, podrás escuchar a distintos líderes del sector del marketing compartir sus experiencias sobre cómo se aseguran de que cada compromiso sea contextual, individualizado y que destaque entre la multitud.

    B2B Customer Spotlight Session: El dominio de las señales de los clientes en tiempo real

    El mundo ha cambiado para el universo B2B. La experiencia de compra B2B ha cambiado para centrarse más en lo digital, con más interacciones emocionales, en tiempo real al igual que ya ocurría en el espacio B2C. Para superar estos nuevos desafíos y tener éxito, los expertos del marketing B2B deben recopilar señales de datos en tiempo real sobre sus clientes, comprenderlos y, lo que es aún más importante, utilizarlos para conectarse con lo que ahora se conoce como el consumidor B2B. En la economía actual, no hay nada más importante que el compromiso y la retención de los clientes, como aseguran los expertos del sector que estarán presentes durante esta sesión.

    • Michael Aho

      Marketing Automation MarTech Leader & Marketing Analytics Guru, Bonnier News

    • Richard Smith

      Senior Global Marketing Automation Manager, Standard Life Aberdeen

    Customer Intelligence Panel: Convertir usuarios anónimos en clientes y clientes en embajadores de marca

    Los clientes esperan más de las marcas que nunca. Quieren que éstas sean consistentes en las experiencias a través de cada punto de contacto, mientras que también esperan que se recuerden sus interacciones pasadas con las marcas.
    Exigen que se respete su privacidad, sin embargo, también desean que les entiendan y les traten como individuos únicos. Para nosotros como vendedores, la única manera de ofrecerles esta experiencia excepcional es usando datos e inteligencia en tiempo real.
    Durante este panel, escucharás las mejores prácticas reales de las marcas líderes en el proceso de orquestación de estas experiencias personalizadas para inspirar la fidelización de los clientes y mantener el compromiso a lo largo del tiempo.

    Event Speakers

    Faustine Andres
    Faustine Andres Head of Marketing, ALD Automotive

    Faustine Andres is Head of Marketing at ALD Automotive, a global leader in mobility solutions providing full service leasing and fleet management services across more than 40 countries with more than 1.6 million vehicles managed worldwide. She is in charge of supporting the digital and business transformation throughout the Group.

    Faustine Andres joined ALD Automotive in 2014 as CRM Support manager. She went on to become Head of Innovation in 2016 in charge of fostering the development of new business models beyond car leasing, before being appointed Head of Product Management and Innovation in 2018, in charge of the development and the scale-up of new products & services.

    In addition she has now the responsibility of digital marketing, front solutions, CRM and programs to foster the digital culture among the group. Her mission is to develop the people-centric culture and she is passionate about transformation topics.

    Tony Miller
    Tony Miller Marketing Director, WW (formerly Weight Watchers)

    Tony is passionate about the consumer - giving them the best experience through creative storytelling - fueled by the right mix of insight, data, and technology. He's a Digital Transformation Expert at heart, with over 25 years in the business, on both agency and client side, recently being named in this years DataIQ 100 and Marketing Week's Top 100 Most Effective Marketings in the UK, and in the Top 10 of Media, Telecoms, and Entertainment. He is currently Marketing Director at WW (formerly Weight Watchers) and previous to this spent the last 5 years at The Walt Disney Company as VP Digital Marketing & CRM, EMEA

    Thomas Spengler
    Thomas Spengler Chief Customer Officer, Internetstores Group

    As Chief Customer Officer at Internetstores, Thomas is responsible for areas such as CRM, Performance Marketing, Customer Care and Automation and Analytics, as he and his team take customer centricity to a new level. He is an expert in Marketing Technology and Customer Experience, and brings his experience in these areas to the forefront of innovation for the company. After studying economics at the LMU Munich and working with management consultant, Thomas joined Internetstores in 2013 helping to drive the company's growth. He has been a member of the senior management team since July 2019.

    Motasem El Bawab
    Motasem El Bawab Head of Digital & Technology
    FIVB - International Volleyball Federation

    Motasem El Bawab was a former professional basketball player. He currently serves as the Head of Digital & Technology at the International Volleyball Federation.

    As the Head of Digital of the International Volleyball Federation his role is to lead the teams developing the Digital and Technology strategies for the federation. His main responsibility is to increase viewership of Volleyball Properties globally and to drive new revenue streams beyond TV. His other focus is to bring the best of volleyball to its fans, players and organizations around the world through innovative digital solutions & engaging content.

    Beyond his work for the FIVB, some of his past roles included being the digital projects manager for the International Basketball Federation, where he lead their technology, digital architecture and mobile transformation.

    Michael Aho
    Michael Aho Marketing Automation MarTech Leader
    & Marketing Analytics Guru,
    Bonnier News

    Michael joined the Bonnier News organization close to 4 years ago. His background is in Dell computers award winning demand generation team. With expertise in MA, data use and analytics, he is growing a modern martech team and the cross functional work within the organization to make the most with Bonniers data. Learn more about how Bonnier won their second global Markie award for best lead management program 2020 and how they continue to progress on their modernization journey ahead.

    Stefan Tornquist
    Stefan Tornquist SVP, Research and Learning,
    Econsultancy

    Stefan manages all research in North America and is responsible for the curriculum of Econsultancy' s digital learning platform. He is the primary author of over 100 studies exploring topics in digital marketing, technology and business transformation with partners such as Adobe, Google, IBM, Microsoft, Oracle and Salesforce. Stefan's work has been featured in the Wall St. Journal, New York Times, USA Today, NPR, CNN, CNBC, Fast Company and AdAge. Before joining Econsultancy, Stefan was the research director for MarketingSherpa. He began his digital career as co-founder of rich media pioneer Bluestreak, now part of Dentsu.

    Dr. Thorsten Harzer
    Dr. Thorsten Harzer Vice President and Head of Digital Accelerator, Qiagen

    Dr Thomas Harzer is Vice President for eCommerce & Digitalization at QIAGEN since 2015. He has a strong track-record in B2C as he was responsible for Business Development at FashionID/Peek & Cloppenburg. Dr. Harzer also has 8 years of experience as Strategy Consultant with BCG and was elected to Capital’s “Top 40 under 40” list in 2019. He received the Digital Lab Award in 2019 & 2020 for leading digital unit in Germany. Dr. Harzer received his doctoral degree from RWTH Aachen University on the topic of mass customization.

    Jean Francois Lasnier
    Jean Francois Lasnier Senior Director S&M Applications & Analytics, International SOS

    Jean-Francois Lasnier is the senior director for all Sales & Marketing applications and analytics at International SOS. He accumulated 15 years of experience in transforming global sales and marketing organizations, improving sales and marketing efficiency, increasing profitability and driving changes. After starting his career in mathematics in Singapore and business consulting, he joined International SOS in 2012 where he and his team supported the company’s growth and transformation, particularly in those covid-19 times.

    Richard Smith
    Richard Smith Senior Global Marketing Automation Manager, Standard Life Aberdeen

    Richard is a Senior Marketing Automation Manager for Standard Life Aberdeen, a leading provider of savings and investment products for corporate and personal investors. His focus is to grow client experience and drive demand generation approaches through technology solutions and automated propositions. He is an expert in marketing technology and customer experience and brings his global B2B and B2C digital marketing experience to the forefront of developing and executing digital marketing strategies for the asset management and life and savings businesses.

    Charlotte Adelgaard
    Charlotte Adelgaard Head of CX Western Europe, Oracle

    Charlotte Adelgaard recently returned to Oracle to lead the Customer Experience (CX) sales organization in Western Europe. She has more than 15 years of leadership experience from the technology industry and has managed international teams most of her career.

    Prior to Oracle, Charlotte was Senior Vice President for Global Strategic Programs and Innovations at SAP, where she led a global team focusing on CX Innovations, strategic programs and new GTM approaches. Charlotte is dedicated to creating change within the software industry, focusing on topics such as empathy, sustainability, kindness, leadership and inclusion. As a female leader she wishes to inspire women to join her world and pursue a career in leadership.

    Charlotte holds an Executive MBA from the Executive Foundation at Lund University.

    Tom Bird
    Tom Bird CX Strategy Leader EMEA, Oracle

    Tom Bird is CX Strategy Leader for Oracle in EMEA he is an ex‐customer with experience as a board‐level and senior leader for Customer Experience in industries ranging from Automotive where he was Head of Digital & Online products at BCA Marketplace Plc, to the world of online beauty where he was Chief Customer Officer at rapid‐growth eCommerce business Beauty Bay.

    His passion and involvement in digital and transformational projects and products both client and agency‐side (Omnicom) over the last decade are matched only by his continuing thirst for knowledge, which at present is focused on the NeuroScience of successful leadership and management.

    See how to create seamless marketing experiences to delight your customers.