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Opower Demand Flexibility

Opower helps utilities reduce peak load on the grid, shift demand to periods when energy is clean and affordable, and drive adoption of related programs and devices. We do all of this by influencing customer action at scale.

Learn how Opower helps utilities move the metrics that matter.

Opower demand flexibility products

As utilities increasingly shift to intermittent renewables, while at the same time energy demand grows due to extreme weather events and electrification, the role of demand flexibility in preserving grid reliability and affordability is more important than ever.

A complete customer journey

Behavioral prompts encourage customers to reduce energy use on peak demand days. Communications prepare customers for upcoming seasonal changes, alert them to impending events, and follow up to review performance and celebrate success.

Results across seasons

Opower BDR programs deliver proven savings and results across winter and summer seasons for both electric and gas customers.

Behavior-based design

Behavioral science tactics—such as normative comparisons and shareable badges and accolades—inspire customers to save, while personalized tips tell them how.

Seasonal and targeted

Each BDR communication offers utilities the ability to promote additional DR programs to specific customer segments across winter and summer seasons.


Clear, concise messaging

Customers on time-of-use (TOU) rate plans do not know the hours that are most expensive, and do not know where to find basic rate plan information. Opower BLS communications proactively educate customers about their rate plan and how it works.

Data-driven coaching

Simple tips that combine educational information about high-usage appliances and personalized suggestions about how to shift that usage away from the peak help customers optimize their rate.

Consistent communications

A weekly communication cadence helps combat Opower’s finding that customers do not always remember key rate plan details.

Bold and modern designs

Visually appealing graphics make it easy for customers to see when they’re using energy and how usage at different times of the day directly impacts their bill.


Delivering a great experience

The thoughtful PTR communication series prepares customers for upcoming peak seasons, alerts them of impending events and follows up to review performance and celebrate their savings.

Results across seasons

Opower PTR programs deliver proven savings and satisfaction results across winter and summer seasons for electric customers.

Behavior-based design

Behavioral science tactics—such as incentives, individual comparisons, and shareable badges and accolades—inspire customers to save. Personalized tips tell them how.

Seasonal and targeted

Each PTR communication offers utilities the ability to promote additional DR programs to specific customer segments.


Behavior-based design

The normative comparisons leveraged in Opower’s HERs are proven to drive both efficiency and peak savings. Customers that receive Opower HERs tend to save about 1.5X more energy during peak hours than during nonpeak hours.

Peak education

Peak-specific modules embedded in HERs are complementary to Opower’s BLS messages and provide details on TOU rates and personalized tips on how to save during peak periods.

Similar to Opower’s peak management solutions, each HER communication offers utilities the ability to promote additional devices and programs to specific customer segments.


Arizona Public Services doubles down on demand-side management (DSM) to achieve decarbonization goals

APS recognizes the role of DSM in decarbonization. And it starts with getting customers to understand that when they use energy might be just as important as conserving it. That's where Opower comes in.

Opower demand flexibility benefits

01Reduce peak load

Deployed at dozens of utilities, Opower delivers peak savings that persist and are consistent across seasons and years.

02Shift load to low-price, nongreenhouse gas-intensive times

Opower creates measurable load-shifting benefits through comprehensive TOU rate education and coaching.

03Reshape load to match specific generation curves

Powerful personalization tools and well-designed marketing messages increase uptake of smart devices and program enrollment.

04Contribute to net-zero carbon targets

Build the core capabilities required to run successful demand flexibility initiatives, which are critical to decarbonization.

The sweatpants effect

Alex Panchula, Director of Product Management, Oracle Utilities

Opower sends personalized communications to millions of utility customers using machine learning models, and they are proven to shift energy usage.

Read the complete post

Get started with Opower demand flexibility


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Learn more about Opower demand flexibility products.