Oracle Cloud ERP helps JCDecaux Australia expand business

Australian outdoor advertising company implements Oracle Cloud ERP finance application suite to support its growth and introduce best practices.


We chose Oracle Cloud ERP services because they forced us to think about how we can do things in the right way—the best practice.

David WatkinsFinance Director, JCDecaux Australia and New Zealand


Business challenges

Founded in 1964, JCDecaux Group invented the concept of street furniture in Lyon, France. The company, based outside of Paris, has since become a world leader in out-of-home advertising. But after it acquired Sydney-based APN Outdoor in 2018, its JCDecaux Australia subsidiary faced a big decision: stick with its heavily customized legacy accounting system, or adopt Oracle Cloud ERP services used by APN. The parent company’s $1.1 billion acquisition of JCDecaux Australia’s larger competitor in the region was testimony to its ambitious expansion plans in the region, which required a modern, flexible, scalable financial platform.

Why JCDecaux Group Chose Oracle

JCDecaux Australia adopted Oracle Cloud ERP’s core financial applications, which had everything the company was looking for: efficient, best-of-breed features; built-in best accounting practices; stability and scalability to support continued growth; and minimal internal maintenance requirements. Another important consideration was that Oracle Cloud ERP services helped enable JCDecaux’s 27 finance employees to work remotely.


In less than a year after starting its Oracle Cloud ERP rollout, JCDecaux standardized on a single invoice format, enabling invoice approval in email, and moved all accounts payable and general ledger activities into Oracle Cloud ERP. Since then, the cloud system’s automated processes and streamlined workflows have sped up user transactions considerably, helping JCDecaux shorten its month-end close by several days.

The system’s financial modeling and real-time reporting capabilities, as well as its scalability, has allowed the JCDecaux finance team to support the increased number of its advertising campaigns and its advertising assets in the region, positioning the finance team as an even more valuable business partner. Oracle Cloud ERP services have also helped the subsidiary cut back on paper—a morale booster in the current remote-work environment.

Next up: The subsidiary plans to add procurement, project management, and inventory warehousing to its Oracle Cloud ERP core financials.


When JCDecaux Australia chose Oracle Cloud ERP, it turned to DXC Red Rock, an Oracle Cloud solutions partner based in Sydney. DXC Red Rock was the company that had helped APN Outdoor migrate from its own on-premise enterprise system to Oracle Cloud ERP services, so it was well-positioned to aid JCDecaux Australia with its similar move. DXC Red Rock continues to provide JCDecaux Australia with cloud services support.
Veröffentlicht:June 3, 2020