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2020 Markie Awards Categories
The Apex Award for Best Overall Customer Experience
Customer experience. Every company says they're focused on it. But few really are. So, are you? Tell us how your company architected a standout customer experience that shifted from driving transactions to building brand advocates and this Markie could be yours.
The Nexus Award for Best CX Ecosystem
It can be hard to tell where your brand ends and your customer experience begins. And that’s just the way you like it. Tell us how you’ve architected a connected CX ecosystem with a CRM, third-party cloud apps, or API integration to win this Markie.
The Upshot Award for Best Demonstrated ROI (Marketing)
You don't just keep tabs on performance. You put analytics insights to work in your campaigns and realize major ROI in the process. This Markie honors the pros who find opportunities where others see obstacles and capitalize on them without hesitation. To win, tell us how you've taken measured risks and reaped astounding benefits as a result.
The Thinker Award for Best Innovation in CX (Marketing)
Rocking the boat? It’s what you live for. You believe radical commerce and marketing experiences come from being brave enough to take bold risks. Win this Markie by sharing how you used new technology or a never-before-seen approach to attract, interest, and engage your audience.
The Cultivator Award for Best Lead Management Program
The buyer’s funnel is a maze. But somehow, you’ve made it easy to pull leads all the way through—into the open arms of the sales team. If you’ve architected a lead management program with smart lead and account scoring that nurtures prospects, delivers dynamic results, and smooths the relationship between marketing and sales, this Markie is for you.
The Thinker Award for Best Innovation in CX (Service and Field Service)
For you and your team, good is never good enough. You dream about bigger, better commerce, service and field service experiences—and then you roll up your sleeves and make them real. Win this Markie by sharing how you've taken the tools at your disposal to do something you've never done before.
The Omni Award for Best Omni-Channel Experience (Marketing, Sales & Service)
The fragmented digital landscape everybody’s talking about? It’s not keeping you up at night. Because you’re delivering the hyper-relevant, omni-channel experiences buyers demand. Let us know how you’re capitalizing on micromoments of inspiration and architecting personalized, end-to-end experiences that support a buy-anywhere, fulfill-anywhere strategy and you could walk away with this Markie.
The Thinker Award for Best Innovation in CX (Sales)
For you and your team, good is never good enough. You dream about bigger, better commerce and sales experiences—and then you roll up your sleeves and make them real. Win this Markie by sharing how you've leveraged technology, brought teams together, or developed creative incentives to catapult revenue.
The Borderless Award for Best International Marketing Campaign
What works in one city or country rarely works in all. A single message often means different things to different people. If your team architected a national marketing campaign that was later translated for global use, we want to hear about it. Give us all the details on how you did it and you could have this Markie in the bag.
The Insight Award for Best Use of Data
Data is everywhere these days, which begs the question: how are you using it? This Markie recognizes those in marketing, sales, service, and commerce applying data in ingenious new ways. So if you’re using it to target, personalize, or pivot—and have seen ROI as a result—enter now.
The Pinpoint Award for Best Account-Based Marketing Strategy
Right now, account-based marketing (ABM) is getting a lot of attention. But you aren’t one to blindly follow the crowd. By fusing account-specific intel, buyer personas, and intent data to reach prospects in a way that’s entirely unique, you’re expanding the boundaries of ABM as we know it. Ready to snag this Markie?
The Convert Award for Best Commerce Experience
For you and your team, it’s all about creating commerce experiences that give buyers more. Like powerhouse content. Personalized recommendations. And websites tailored to their right-now needs. And what do you know, your efforts are paying off. This Markie recognizes the enlightened commerce team hyper-focused on converting transactional customers into brand-loyal enthusiasts through inspirational experiences.
The Upshot Award for Best Demonstrated ROI (Sales)
You don’t just “keep tabs” on performance. You put analytics insights to work in your sales process—and realize major ROI in the process. This Markie honors the pros who find opportunities where others see obstacles and capitalize on them without hesitation. To win, tell us how you've taken measured risks and reaped astounding benefits as a result.
The Upshot Award for Best Demonstrated ROI (Service)
You don’t just “keep tabs” on performance. You put analytics insights to work in your service experiences—and realize major ROI in the process. This Markie honors the pros who find opportunities where others see obstacles and capitalize on them without hesitation. To win, tell us how you've taken measured risks and reaped astounding benefits as a result.