Cara Vollmer | Content Strategist | December 2022
Customer relationship management (CRM) and enterprise resource planning (ERP) are two options for companies looking to simplify and improve their business processes. Both are enterprise software solutions that connect data across multiple departments and automate manual, time-consuming tasks. And while they have some similar advantages and functionalities, they are not interchangeable—each serves its own distinct purpose.
CRM systems support and connect front-office business functions, such as marketing, sales, advertising, and customer service. ERP systems, on the other hand, primarily support and connect back-office functions, such as finance, supply chain operations, and HR.
Read on to learn more about the benefits of CRM and ERP, the differences between them, and whether one—or both—are right for your business.