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Real-time Personalization and Recommendations

  • Deliver tailored, data-driven experiences with Oracle Maxymiser. The choice between delivering one-size-fits-all versus a truly personalized experience is no longer an option. By leveraging in-session activity—along with CRM, ESP and DMP data—marketers can quickly respond to customer behavior with relevant offers and messaging to reduce customer frustration, cart abandonment, and bounce rate. This rich data can also be combined with ad exposure insight, providing opportunities for marketers to tailor online experiences for high valued segments, ensuring they convert one-time purchasers into returning, loyal customers.
  • Drive revenue and engagement by promoting suitable, relevant recommendations to your customer at the right time. Oracle Maxymiser’s recommendations capability makes use of contextual and historical customer data and applies machine learning to this data to identify and serve the right item—whether a service, product, or piece of content. Self-serve and easy to use, marketers can effortlessly inject, configure and deploy real-time recommendations at any point in the customer journey—without relying on IT.
  • Oracle Maxymiser is structured to get teams up and running quickly - the full suite of Maxymiser testing and personalization capabilities are available through a single line of code.

 

 

Connect your DMP with Testing and Optimization

  • Connect to any Data: Easily connect to 1st, 2nd and 3rd party data for testing, personalization and optimization initiatives..
  • Seamless Integration:  Oracle Maxymiser and Oracle Data Management Platform integration allows marketers to deliver more personalized online experiences to any audience..
  • Personalize any Experience: Leverage a unified stream of user data to optimize your websites and apps.

Visually Create Campaigns for Mobile Apps

  • Extend Testing to Mobile Apps: Marketers can now extend A/B and multivariate testing to their iOS apps as easily as they would for their website
  • Intuitive Visual Editor: Marketers can create, edit and publish campaigns for app users without relying on technical resources.
  • No App Store Approvals or Resubmissions Needed: Marketers can quickly develop and drive a more optimized and consistent cross-channel experience as visitors move between devices.

Take Report Insights and Put them into Action Immediately

  • Predictive Insights:  Provide the answers pertaining to how personalization efforts are translating to new opportunities.
  • Increase ROI: Leverage native Maxymiser reporting algorithms designed specifically to provide marketing teams with detailed insights pertaining to website campaign performance and visitor conversions.
  • Statistics for the Real World: Leverage your data to gain rational insights that can be transformed into tactical decisions to accelerate your business.

Eliminate Guesswork with Data Driven, Predictive Personalization

  • Powerful, Easy to Use Reports: Access interactive, intuitive reports to analyze campaign results.
  • Insight Driven Campaign Analysis: Use advanced in-depth filter options to slice and dice results down to segments within segments.
  • Access Reports Live User Reports: Easily access campaign reports, at any time, with each user’s selected filter options in place, allowing them to continue building reports from where they left off, and complete their analysis.

Deliver Exceptional Personalized Experiences

How does Personalization help marketers deliver exceptional experiences?
Oracle Maxymiser’s Personalization capabilities helps organizations stay ahead of their competition by displaying personalized messages based on trend and behavioral data resulting in: Increased engagement, reduced cart abandonment and new revenue opportunities.

How do Oracle Maxymiser’s Personalization capabilities differ from other tools and platforms?
Maxymiser allows marketers to gain a complete view of customers and audiences by aggregating data from websites, apps and third party sources like CRM and DMP’s.

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Customer Stories

National Express logo

Oracle Maxymiser Sets New Roadmap for National Express Customer Journeys

 
Working with Oracle Maxymiser feels like an extension of the team… the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel and they never cease to deliver on the technical side.
— Ashley Howe, Analytics and Optimization Manager, National Express
PowToon logo

Oracle Responsys Delivers Winning Formula for Animation Software PowToon

 

Animation software company PowToon, turned to Oracle Marketing Cloud to re-engage users, through a safe and effective cart abandonment campaign.

Callaway Golf logo

Callaway Golf Drives Engagement and Results with Oracle

 

Callaway Golf

Discover how Callaway Golf uses Oracle Marketing Cloud to drive personalization, engagement, and revenue by testing promotions, versions, and touches to find the sweet spot of customer preference and with marketing tools under one umbrella.

Mercury Insuranc logo

Mercury Insurance Personalizes Quote Funnel to Drive Conversions by 56%

 

Mercury Insurance

Mercury Insurance is a multiple-line insurance organization that offers a diverse product portfolio, including personal auto, homeowners, business, and mechanical breakdown insurance.

Oracle Maxymiser

Resources

Explore the research, stories, tools and more to help you understand the power of moving to and using Oracle Marketing Cloud products in organizations of any size.

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