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AI’s huge potential and rapidly maturing technologies should make implementation a shoe-in, right? Wrong. 2017 data from IDC suggests that 49% of global organisations see internal buy-in as a significant threat to adoption ─ despite the fact that 55% believe that AI will have an impact on customer service within the next two years. Unsurprisingly, a quarter of organisations see investment as a problem.
Consequently, selling AI to colleagues is going to be a primary role for marketeers. But you’ve got this ─ you’re the Marketing Leaders!
You need to demonstrate that investing in AI will energise the business AND deliver to the bottom line. With AI driving factors such as more effective acquisition, improved cross-sell, higher purchase value, customer retention, improved customer experience, improved employee experience and greater efficiency through automation ─ what’s not to like?
“Successful Marketing leaders are using AI to drive better pipelines and finding new opportunities on a regular as we’ve seen in our previous blog. We’ve already looked at AI’s potential and application ─ now it’s time to get down to the business of AI implementation.”
As with any technology, the journey to successful adoption demands the right partner ─ it’s the final, critical success factor. At Oracle, we have the mindset, discipline, experience and resources you need to fully exploit AI and prove your smarts as the marketing leader.