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Prepare to re-examine everything you thought you knew about customer experience (CX). New York Times bestselling author Jay Baer argues that for companies to truly make memorable CX, they have to approach the process as a science. That means developing initiatives that can be measured, optimized, and automated.
Rethink your approach across every department to create an agile, unified strategy.
Keep your business relevant by embracing new technologies. It's no longer sufficient to just consider new these—good CX requires you to use it.
Avoid the pain of CX marred by insufficient data by removing silos and getting your marketing, sales, and commerce departments on the same page.
The customer demands an omnichannel experience that delivers 24/7. Learn how to support and exceed their expectations.