Invacare Australia met its challenges by implementing Oracle Marketing Cloud. The new platform enables Invacare Australia to integrate marketing efforts with the CRM system so that it can pass leads directly to sales and measure the financial impact of all marketing activity. Invacare Australia can easily create the nurture campaigns and microsites that keep prospects moving towards a purchase decision. By delivering timely, relevant messages through Oracle Marketing Cloud, Invacare Australia has boosted the email open rate to 25 percent—roughly twice the industry average—for customer communications. The company is tracking 8 percent customer engagement with the content it sends out—far above the industry average of 1.5 percent. This has contributed to an overall 100 percent increase in marketing qualified leads passed to sales.
In addition, the company now produces at least twice as many campaigns as before with the same headcount, and has reduced printing by 25 percent because it can easily create microsites for brochures and catalogs. “Our company’s values are around leadership, accountability, and integrity,” says David Jeffries, Marketing Director, Invacare Australia. “Oracle Marketing Cloud puts tools at our fingertips that enable us to extend our market lead, and to communicate with confidence and authority while making the best use of our marketing budget.”