Brand safety
Deliver campaigns in brand safe and suitable environments in socially responsible ways that align with your unique needs. With the combination of pre- and post-bid blocking and measurement—backed with our contextual intelligence and Oracle Moat measurement solutions—you are supported every step of the way.
Brand Safety Strategy: How to Build and Protect Your Reputation.
Learn to build a proactive brand safety strategy that amplifies your brand values, protects your image, and connects with customers.
Read Forrester’s Brand Safety Spotlight
Forrester reveals the benefits of using Oracle Moat Analytics and Contextual Intelligence to monitor and improve brand safety.
Read Forrester’s TEI report of Oracle Moat Analytics
Discover the benefits companies can achieve—including improved budgeting efficiency, higher returns, and cost avoidance/savings—by using Oracle Moat.
Forrester Total Economic Impact of Oracle Contextual Intelligence
Discover the benefits of using Oracle Advertising to monitor and improve brand safety and overall performance.
Customizable end-to-end brand safety solution
Different campaigns have different brand safety tolerances. With some, you must strictly align to industry standards, while others provide more flexibility. Customize your brand safety approach to reach your campaign impression delivery goals and access quality, brand-suitable inventory.
Brand safety—industry-aligned protection
Avoid typical brand safety risks, reduce wasted spend, and better align to industry standards with Oracle’s foundational brand safety solution. Have confidence that your advertisements are delivered in safe environments, avoid unsavory content, and know that you are accessing quality inventory.
Our brand safety solution spans pre-bid, post-bid, and measurement.
Pre-bid
Serve your ads in safe environments with standard segments, IVT, and viewability.
Post-bid
Protect campaigns in flight using standard blocking and tiered brand safety.
Measurement
Identify issues and optimize campaigns using standard segment measurement and tiered brand safety.
Brand suitability—brand-aligned customization
Take a more customized approach and have more control over brand safety. Every brand is different, so you should use a unique combination of tactics to better align with brand-positive content while avoiding risky content.
Create custom categories to support your unique needs as well as your tolerance thresholds. Improve campaign reach by combining several facets of our end-to-end solutions.
Our brand-suitability solution provides customizable, end-to-end protection and key insights to optimize campaigns. Get the support you need every step of the way, from the segments you create for pre- and post-bid blocking to measurement and verification.
Pre-bid
Modify protection and positive alignment with custom segments.
Post-bid
Tailor in-flight protection with custom blocking.
Measurement
Evaluate your brand safety and suitability with customer context measurement and custom unsafe measurement.
Responsible media—socially responsible alignment
Invest in media in socially responsible ways, aligned to your core values. Oracle’s responsible media solution helps ensure ads are delivered through legitimate and credible inventory to prevent the accidental funding of misinformation and fake news.
We can also help you work toward your own unique responsible media initiatives, including diversity and inclusion, environmental, and social initiatives. Our tools let you customize how you define responsible media and amplify your brand values within your advertisements.
Our responsible media solution spans pre-bid, post-bid, and measurement.
Pre-bid
Serve your ads on credible inventory that aligns with your brand values. Avoid environments with potentially false information and use brand-defined responsible media segments.
Post-bid
Ensure in flight protection that aligns with your goals through brand-defined responsible media segment blocking.
Measurement
Avoid having your ads in environments that contain potentially false information. Measure impact and enhance your measurement approach by using brand-defined responsible media segment measurement.
Define and set responsible media best practices
Learn how to use advertising to build awareness around what your brand stands for. It’s not only responsible but also economically advantageous.
Why choose Oracle’s brand safety, brand suitability, and responsible media solutions
Brand Safety customer spotlight
Teads delivers brand-safe advertising results using Oracle Advertising
“One of the main reasons we use Oracle as a partner is because they’re a third party that is coming to the table and giving us best practices. Brand safety isn’t a stagnant conversation. It’s a moving target every day, and Oracle is helping us constantly refine our approach.”
Meg Runeari, Chief Experience Officer, Teads
Talk to our experts to learn more about our brand safety solutions
The case for pre- and post-bid brand safety measures to advance your advertising strategy
Jay Pinho, Product management, Oracle
Ensuring brand safety in today’s nuanced marketplace requires a multifaceted approach that accounts for the entire advertising process—from pre- to post-bid strategies for both programmatic and direct ad buys. So the question remains—Is it better to use pre-bid targeting, post-bid blocking, or both? Keep reading to find out.
Additional brand safety solutions
Oracle Moat Analytics
Measure ad quality and attention with accuracy and trust
Get started with Oracle's brand safety solution
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