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Oracle Customer Data Management (CDM)

Oracle Customer Data Management gives sales, service, and marketing professionals a single view of each customer, compiled and unified from multiple data sources and verified for accuracy and timeliness. It sets sellers up for success with customer records they can trust, leading to enhanced customer interactions.

Oracle Customer Data Management Product Tour

Explore Oracle Customer Data Management in this self-guided tour.

Explore Customer Data Management (CDM)

Establish a quality data foundation

Give your sales, marketing, and service teams what they really need—consistent, accurate, and relevant customer data at their fingertips. Clean, match, deduplicate, and consolidate data across your entire business for optimal data access and quality.

Customer data hub

Improve operational efficiencies across finance, sales, marketing, and customer service teams, using a single, consistent, and accurate customer profile.

Identify duplicate data

Easily discover duplicate records as they enter your systems and match duplicate records that already reside within your systems.

Duplicate resolution

Resolve duplicate records with confidence and retain the strongest customer records collected by your organization.

User-friendly interface

Give your data stewards complete control of your data with a user-friendly UI built for their needs and your business requirements.

Back-office integration

Leverage a single, complete, and accurate customer master record across your business through a simple ERP integration.

CRM data enrichment

Enrich, enhance, and update customer records with AI-sourced, second- and third-party data to ensure the accuracy and completeness of address and customer profile elements.

Account and contact enrichment

Complete your customer profile with the most up-to-date demographic and firmographic attributes, corporate hierarchies, and relationship data sourced by Dun & Bradstreet.

Account intelligence

Arm your sales teams with up-to-date information and insights on prospects and customers. Enrich CRM customer records with firmographic data points and 68 types of real-time, AI-sourced company signals using Oracle DataFox Data Management. Easily monitor news and key milestones on prospects and improve the relevance and personalization of your sales teams’ outreach efforts.

Address, email, and phone verification

Validate and autofill customer address data in real time with data sourced from postal authorities and geospatial experts.

Smart data

Find what you need faster and prevent dirty data from entering your systems. Save time and increase accuracy with autofill profile and address elements and typeahead search.

Data cleansing

Give your sales and customer service teams the most accurate data possible when they need it most.

Power your business with AI-driven data

Increase revenue, improve operational efficiencies, and provide uniformity throughout the entire customer lifecycle with the cleanest and most complete customer data.

AI-powered data

Surface business insights you can trust. Clean and complete data helps you gain the insights and outcomes you need to compete.

Data for sales teams

Empower your sales teams with better customer data. Provide sales operations with accurate location data for territory management, give your sales managers curated data to grow total addressable markets, and enable sellers with precise data to understand and prioritize their prospects.

Data for marketing teams

Enhance marketing campaigns with enriched segmentation powered by real-time demographic and firmographic data and real-time account data signals.

Data for customer service teams

Make every customer service touchpoint matter and provide a delightful customer service experience with accurate, real-time customer data.

Key benefits—customer data management

Key benefits
Thought Leadership

Effective Data Management for Service Isn’t Easy, But It’s Worth It

Chris McGugan, Senior VP, Oracle Service and Field Service Clouds

Nothing’s impossible when you have the right level of customer data management that can provide the intelligence needed to deliver incredible customer service experiences. So what does great customer service look like? Let’s take a look.

Read the complete post

Featured blogs

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Release Readiness

Release readiness

Get up to speed on the latest releases of Oracle Customer Data Management and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.



Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Customer Data Management. You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Customer Community

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. Specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. In addition, members are able to provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

Support and Services

Oracle Cloud Marketplace

Power transformation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

CRM best practices

CRM best practices

A customer relationship management (CRM) system isn’t just one solution; it’s an end-to-end solution that should include sales, service, commerce, and marketing clouds, as well as an AI-enabled customer data platform (CDP) that can combine online, offline, and third-party data sources for a complete, dynamic customer view. To create a CRM solution that your sales reps will use, you need get all the pieces right. That why it’s good to be aware of the best practices.

You may also be interested in…

Oracle DataFox Data Management

AI-sourced company data and signals

Oracle B2C Service

Customer service anytime, anywhere

Oracle Sales Force Automation

AI-driven sales automation

Oracle Marketing

Cross-channel B2B and B2C marketing

Get Started with Oracle CPQ

Request a CPQ Demo

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Take a CPQ Product Tour

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Contact sales

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