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Find What Works and What Converts
- Ingest all your data. Test the entire customer experience by pulling in audience data from any marketing platform or third-party business source and then combine it with Oracle Maxymiser’s rich session data to build a complete picture of your customers.
- Drive strategic, continuous testing. Launch A/B and multivariate testing and segment traffic so each user can experience any number of variants throughout the sales funnel. Plus, discover new testing opportunities and gain additional insights into the on-site experience with Oracle Infinity-powered heatmaps.
- Leverage data for accurate targeting. Access accurate business insights to effectively segment and target audiences for a heightened focus on profitable opportunities.
Connect your DMP with Testing and Optimization
- Connect to any Data: Easily connect to 1st, 2nd and 3rd party data for testing, personalization and optimization initiatives..
- Seamless Integration: Oracle Maxymiser and Oracle Data Management Platform integration allows marketers to deliver more personalized online experiences to any audience..
- Personalize any Experience: Leverage a unified stream of user data to optimize your websites and apps.
Visually Create Campaigns for Mobile Apps
- Extend Testing to Mobile Apps: Marketers can now extend A/B and multivariate testing to their iOS apps as easily as they would for their website
- Intuitive Visual Editor: Marketers can create, edit and publish campaigns for app users without relying on technical resources.
- No App Store Approvals or Resubmissions Needed: Marketers can quickly develop and drive a more optimized and consistent cross-channel experience as visitors move between devices.
Take Report Insights and Put them into Action Immediately
- Predictive Insights: Provide the answers pertaining to how personalization efforts are translating to new opportunities.
- Increase ROI: Leverage native Maxymiser reporting algorithms designed specifically to provide marketing teams with detailed insights pertaining to website campaign performance and visitor conversions.
- Statistics for the Real World: Leverage your data to gain rational insights that can be transformed into tactical decisions to accelerate your business.
Eliminate Guesswork with Data Driven, Predictive Personalization
- Powerful, Easy to Use Reports: Access interactive, intuitive reports to analyze campaign results.
- Insight Driven Campaign Analysis: Use advanced in-depth filter options to slice and dice results down to segments within segments.
- Access Reports Live User Reports: Easily access campaign reports, at any time, with each user’s selected filter options in place, allowing them to continue building reports from where they left off, and complete their analysis.
Grow Your Business with Better Testing and Targeting
How does Oracle Testing & Targeting help marketers deliver experiences that deliver enhanced business opportunities?
Oracle Maxymiser provides marketers with capabilities that allow them to execute simple A/B and multivariate testing as well as tailor specific, personalized customer experiences on the fly that deliver enhanced insights while uncovering hidden business opportunities.
How is Oracle Testing and Targeting different than other tools and platforms?
Oracle brings all of the production and analysis functions of testing and targeting into the same platform marketers already use. This allows marketers to: react and respond to emerging data and trends, adapt to seasonality and adjust pricing as inventory demands – all while improving the customer journey every step of the way.
Customer Stories
Oracle Maxymiser Sets New Roadmap for National Express Customer Journeys
Working with Oracle Maxymiser feels like an extension of the team… the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel and they never cease to deliver on the technical side.— Ashley Howe, Analytics and Optimization Manager, National Express
Oracle Responsys Delivers Winning Formula for Animation Software PowToon
Animation software company PowToon, turned to Oracle Marketing Cloud to re-engage users, through a safe and effective cart abandonment campaign.
Callaway Golf Drives Engagement and Results with Oracle
Callaway Golf
Discover how Callaway Golf uses Oracle Marketing Cloud to drive personalization, engagement, and revenue by testing promotions, versions, and touches to find the sweet spot of customer preference and with marketing tools under one umbrella.
Mercury Insurance Personalizes Quote Funnel to Drive Conversions by 56%
Mercury Insurance
Mercury Insurance is a multiple-line insurance organization that offers a diverse product portfolio, including personal auto, homeowners, business, and mechanical breakdown insurance.
Modern Marketing Blog
Resources
Explore the research, stories, tools and more to help you understand the power of moving to and using Oracle Marketing Cloud products in organizations of any size.