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News and Opinion

Businesses counting on new wave of AI-enabled tools to juice sales, reduce customer churn

11/20/2020

Oracle is adding new AI features to cloud-based Oracle Sales and has focused development cycles on AI-infused features to get functionality out to businesses quicker.

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Oracle helps organizations tackle B2B challenges

11/20/2020

Sales and ecommerce leaders are using more than CRM systems to support complex sales and ecommerce sales models. It takes a fully connected CRM solution with an integrated customer data platform (CDP) to improve the experience for both sellers and buyers.

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New solution from Oracle helps communications industry drive better CX

11/18/2020

Oracle has announced a new cloud-based customer experience (CX) solution for the communications industry. Oracle Digital Experience for Communications captures and analyzes customer interaction data from CRM systems and back-office operations to help service providers better understand their customers’ unique buying behaviors and preferences. With this understanding, they can quickly launch compelling new offers and products, provide better customer service, and increase sales.

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Oracle helps organizations tackle B2B omnichannel sales and commerce challenges

11/16/2020

Katrina Gosek, vice president of product portfolio strategy, Oracle CX Sales and Commerce highlights the findings in Oracle’s newest research report, Getting Past the Breaking Point and how businesses can use that insight to improve both the online (ecommerce) and offline buying and selling experience.

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Larry Ellison discusses the future of office work and integrated applications

11/13/2020

Larry Ellison, Oracle’s chairman and chief technology officer, shared insights and opinions during a recent discussion with Rob Tarkoff, the executive vice president who leads Oracle’s cloud customer experience (CX) business, which includes sales, marketing, customer service, and ecommerce cloud applications.

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Oracle adds sales, commerce tools to CX apps

11/9/2020

Oracle has added new sales and ecommerce features to Cloud CX to bolster the virtual buying and selling experience in its duel with SAP.

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Oracle CX suite adds tools for sales teams, digital commerce

11/9/2020

Oracle has updated both CRM and ecommerce applications as part of an update to Oracle Cloud CX including AI connections, interface upgrades, and more hooks into other CX applications and ERP systems that track inventory availability.

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Oracle’s Larry Ellison hosts ‘Future of CX’ event today and Salesforce is looking increasingly complex

11/9/2020

Oracle has a plan to help businesses in every industry transform the customer experience. This plan is unique as, unlike Salesforce and other CX players that are only now starting to acquire the industry expertise required, Oracle has been focused on building extremely deep industry domain knowledge for many, many years.

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Oracle CX targets communications industry with new apps

10/29/2020

Oracle released Digital Experience for Communications, a customized version of Oracle Cloud CX for the telecommunications industry that incorporates the company's customer data platform (CDP).

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Larry Ellison takes on Salesforce and SAP as Oracle intensifies CX battle

10/26/2020

CRM is more than marketing cloud and sales cloud. It’s about data and a full suite of cloud applications that include CX, ERP, SCM, and connected data.

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New study: 66% of sellers would rather clean the bathroom than update their CRM system

10/22/2020

Outdated CRM systems are hurting sales teams’ productivity, and some are taking drastic measures, according to a new study conducted by CRM analyst firm Beagle Research Group in partnership with Oracle.

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Five aces to overcoming the pandemic for CMOs

10/21/2020

Learn how two companies are using CX software from Oracle—marketing cloud, sales cloud, service cloud, and commerce cloud—to gain agility, remain adaptable, stay in alignment, remain authentic, and take the right actions.

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5 companies take on the changing challenges of ecommerce

09/03/20

As many organizations are responding to the growth in online sales during the COVID-19 pandemic Oracle CX Commerce is being leveraged by customers to run multiple ecommerce sites from the same cloud platform.

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Oracle helps marketers navigate changes during Covid-19

08/30/20

In CXOtoday, Shashi Seth, senior vice president of Oracle CX Marketing, discusses how Oracle is helping marketers manage and respond to changes during the recent COVID-19 pandemic with the help of new enhancements to its Oracle CX Marketing.

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Oracle updates its marketing tools for more impactful customer interactions

08/06/20

Updates to Oracle CX Marketing include new ABM capabilities and Eloqua integrations that will enable organizations to better learn about their customers and create more impactful customer interactions.

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It’s time to think differently: Oracle CX Cloud

08/06/20

At the virtual Oracle Cloud CX summit, Shashi Seth, SVP of Oracle Marketing Cloud, discusses Oracle’s current CX roadmap, which includes new ways to help customers accomplish more with fewer resources in less time.

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How AI/ML are driving customer experience and the Experience Economy

08/01/20

Rob Tarkoff, executive vice president of CX and Oracle Data Cloud, discusses the how leveraging AI and machine learning can make every customer impactful in the experience economy.

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Making every interaction with customers matter

07/30/20

Oracle’s Nate Skinner, SVP and global marketing leader for customer experience at Oracle, discusses why the global pandemic is bringing into clear focus the importance of the “experience economy,” and how AI can help create stronger relationships with the customers.

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Oracle CX head Rob Tarkoff: Acquisition integrations complete

07/29/20

Rob Tarkoff, executive vice president of Oracle CX and Oracle Data Cloud, shares the details about new integrations into Oracle's customer experience SaaS application stack.

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3 ways inside sales teams can help you succeed in the era of remote selling

07/09/20

Kayleigh Halko, senior manager of CX product strategy, Oracle, discusses how companies can harness the rise of inside sales to adapt to remote selling models that are becoming more prevalent in today’s market.

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Rob Tarkoff from Oracle on customer experience, trust, and “the new next”

05/26/20

In a podcast for DMEXCO, Oracle’s Rob Tarkoff, EVP, CX and Oracle Data Cloud, Fusion CX Development, spoke to influencer Alex Wunschel where he covers customer experience, trust, and “The New Next” answering questions, such as “Why is trust so crucial in the customer experience?”

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Marketers are relying on five measurement tactics for assessing ad frequency, reach, and views verification

05/26/20

Kevin Whitcher, vice president, product management of Moat by Oracle Data Cloud, discusses five tips to optimize measurement strategies across TV and digital to ensure that marketers are making the most of their ad spend.

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How advertisers should adjust strategies for the at-home audience

05/21/20

Derek Wise, chief product officer for Oracle Data Cloud, discusses what advertisers should consider when trying to reach potential customers, as people juggle multiple personal and work responsibilities from their homes.

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Moat introduces new reach tool for cross-platform digital campaigns

05/19/20

The Oracle Data Cloud unit announced that its cross-platform reach tool, Moat Reach, can now be integrated to pull identity graph and ACR data from the TV ad measurement company iSpot.tv, which has 14 million TV devices in its measurement network.

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Customer data platforms: Why they’ll make a difference in your business

05/19/20

Customer data platforms (CDPs) enable you to gather data from a range of channels, platforms, and devices to create a whole, up-to-date view of your customer. According to a research study commissioned by Oracle, companies that effectively use CDPs garner more than 2.5 times more in customer lifetime value than those that don’t.

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Why brand suitability is important for publishers and advertisers

05/12/20

Chris Langel, vice president, Sales and Partnerships, Oracle Data Cloud, discusses how brand suitability is the logical evolution in brand safety, as it provides rigorous, context-based protections for advertisers from appearing near unsafe, illegal, or inappropriate content.

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7 ways to add more value to your loyalty program

04/20/20

CX blogger Shep Hyken highlights a recent article by Oracle’s Emily Rudin, senior director of loyalty sales, as one of the top reads of the week. The article discusses how to keep customers active in loyalty programs.

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