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Oracle helps media and entertainment (M&E) companies address challenges in transitioning to and succeeding in the digital world. Plan for the future as you seek to attract, develop, and retain talent, and empower a collaborative digital workplace to improve productivity.
Today's audiences consume what they want, when they want, wherever they are. Demand for innovation is high and content is still king. Media and entertainment companies must innovate in terms of content, delivery, and overall user experience to delight and retain their user base. Take a look at what Oracle offers M&E companies in each functional area and business process to enable this transformation.
Personalization is the theme in PWC’s Global Media and Entertainment Outlook. As today’s consumers are eager, highly selective, and voracious, M&E companies must focus on increasingly personalized interactions to provide them with media experiences tailored to their own preferences, contexts, and schedules.
The COVID-19 pandemic brought the global industry’s long-running track record of revenue growth to a shuddering halt. However, the pandemic has also had more-profound impacts, such as accelerating and amplifying ongoing shifts in consumers’ behavior, pulling forward digital disruption and forging industry tipping points that wouldn't otherwise have been reached for many years.
More than a third of M&E executives say that without re-invention, their company will no longer exist in five years. Half state that they can no longer rely on traditional business models. The latest, global EY survey of senior M&E leaders highlights how much they understand the imperative for change.
The video streaming war is heating up—as more and more companies launch direct-to-consumer services—and subscription fatigue is setting in. M&E companies need to take stock of what consumers today really want. Could a model that offers both ad-free and ad-supported services be the key?
Oracle helps your M&E company address challenges in transitioning to and succeeding in the digital world. Take a look at our industry solutions to see how you can leverage our cloud products to both be future-proof and future-ready. Industry solutions leverage cloud software, infrastructure, and emerging technologies like artificial intelligence (AI), Internet of Things (IoT), blockchain, and digital assistants to solve the challenges you face today.
The collaboration combines Oracle’s machine learning video context with JW player’s unrivaled inventory of quality video content, enabling brands to find JW Player inventory that is more relevant to their digital video audiences.
Phenix CMO Jed Corenthal discusses how his company uses Oracle Cloud Infrastructure to stream music, sports, sports betting, award ceremonies, and more to millions of internet viewers 100 times faster than the major networks.
The COVID-19 pandemic precipitated unusual conditions for opening night at Oracle Park. What did it entail? Spoiler alert: thermometers, lots of hand sanitizer, and a prerecorded audio track of fans, among other things.
Leaders from the San Francisco Giants, SailGP, and Universal Tennis Rating come together for an on-demand webinar on how both established championship teams and sport startups are using Oracle technology and analytics to deliver value for their operations, fans, consumers, and constituents.
In this on-demand webinar, championship sports teams discuss how they navigate in today’s changing times. You’ll hear from marketing leaders from the San Francisco Giants, Golden State Warriors, Monumental Sports & Entertainment, and the Phoenix Suns to learn how to drive innovation and create efficiencies using Oracle.
As consumer behavior shifts and economies adjust, the digital advertising industry must adapt. Join experts at Oracle Data Cloud for this digital event series to learn about key tactics for maximizing campaign ROI and today's most-pressing programmatic topics, such as invalid traffic detection, brand safety, and attention analytics.
The centerpiece of Moat Reach is an intuitive interface that displays unified, people-based metrics for audience reach and frequency across all types of media. Using Moat Reach, advertisers can ensure that their message is seen by their intended audiences, including reach across advanced audience segments.
Leading content streaming companies, Phenix, Net Insight, and Mynet Inc., turn to Oracle Cloud Infrastructure to enable fast digital storage, retrieval, and delivery to meet growing global demand.
Find out why although content is a key differentiator, aggregating content is not enough to win eyeballs and subscribers. The key is getting quality content to consumers as quickly, efficiently, and cost-effectively as possible.
The direct-to-consumer model demands one-to-one engagement with audience members. To attract and keep subscribers, media companies will have to know and understand their audiences intimately. Emerging technologies, such as artificial intelligence, machine learning, and predictive analytics, can help media companies curate consumer relationships on an ongoing basis.
Consider how an IoT-enabled solution can improve customer service and deliver next-generation capabilities for your pay-TV business.
We at Oracle are excited to once again be named a 'Leader' in the Gartner Magic Quadrant for Field Service Management, based on our ability to execute and completeness of vision.
Jennifer Storms, the chief marketing officer for NBC Sports, describes how one of the biggest challenges her team faces is how to understand its audiences better in order to engage with them across different platforms.