Generate a higher return on your digital marketing investments with easy-to-create, execute, and measure campaigns. Oracle B2C Marketing for retail captures real-time shopper behaviors using built-in intelligence to produce personalized and efficient B2C marketing campaigns.
Deliver a cohesive, personalized retail marketing campaign that builds your connection with each customer.
Leverage real-time behavioral data to automate and adapt marketing campaigns to boost conversions, loyalty, and revenue.
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Recognize and reward your most valuable shoppers with highly relevant and personalized campaigns based on their shopping behavior and preferences.
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Collect data across all channels, apply intelligence at scale, and use insights from a single shopper view to deliver personalized experiences with each campaign.
Connect and activate shopper behaviors, purchases, preferences, demographics, and back-office data across the entire customer experience.
While The Vermont Country Store closed its stores during the pandemic, sales were brisk through its new website, powered by Oracle Commerce.
Convert and retain shoppers by delivering personalized experiences at scale
Design, manage, execute, and analyze omnichannel marketing campaigns with targeted, personalized messaging at scale.
Optimize your shopper’s journey in real-time using online behavioral data, applied intelligence, and dynamic recommendations.
Combine your CRM and back-office data into a single, 360-degree shopper profile that updates in real time so you can convert more shoppers.
Uncover what converts your shoppers using A/B testing or complex multivariate testing across your website and mobile apps.
Increase data capture, customer retention, and purchase frequency through personalized customer loyalty and reward programs.
Create and deliver personalized content using the power of AI across all applications and marketing, commerce, and customer service channels.
Clint Kaiser, Head of Strategic Services, Oracle Marketing Cloud Consulting
Given that marketing technology stacks are incredibly complicated, many marketers are looking for ways to simplify the process. In this blog, we explore three options, from the best of breed to the best of suite, and the pros and cons of each.Read the full blog