Using new machine learning capabilities within Oracle Marketing, increase marketing team efficiency while building customer loyalty and creating greater lifetime value. New innovations within Eloqua Marketing Automation help you build better customer segments, define offers, deliver content, and make personalized recommendations at scale.
Personalize experiences for your website and app visitors by responding to behavioral signals in every moment that matters. Oracle Infinity Behavioral Intelligence collects data about customer behaviors in real time and applies AI and machine learning to gain insights, so you make the right offer at the right time. For instance, you can send an offer with a discount for a product that a customer is browsing on the website.
Oracle Infinity Behavioral Intelligence helps you create relevant and consistent experiences for each customer segment through your websites, apps, or email campaigns.
Learn more about Oracle Infinity Behavioral Intelligence.
Determine the most relevant and timely offer for each customer by using AI and machine learning in your marketing campaigns. Oracle Unity Customer Data Platform uses a combination of demographic, transactional, and behavioral data to determine the next-best offer for your email marketing automation system to send customers. You have the flexibility and control to set rules that modify the AI-generated offers to meet your business objectives.
AI-driven recommendations help you get the best offers in front of your prospects and customers at the right time.
Learn more about Oracle Unity Customer Data Platform.
Recommend the best product for each customer, based on their past and in-session behavior. Within Oracle Responsys Campaign Management, you can add dynamic, personalized product recommendations to emails using a marketer-friendly interface. When a customer opens a campaign email, the product recommendations generate or refresh with the most relevant offers. This allows you to up-sell, cross-sell, or further engage with the customer. You can further optimize recommendations with algorithms, such as:
Intelligent product recommendations make your campaigns more effective, every time.
Learn more about Oracle Responsys Campaign Management.
Learn more about Oracle Eloqua Marketing Automation.
Learn how to leverage a connected marketing suite to grow in challenging times.
Watch as Oracle EVP Rob Tarkoff announces the newest innovations for Oracle Advertising and Customer Experience (CX).
Learn how Oracle helps CX leaders see data in new ways to deliver experiences that exceed changing customer expectations.