What social media platforms should my business be using?
Social media can help you reach billions of users throughout the world at a relatively low cost. Choosing the right platform for your social media campaign depends on your specific marketing goals and the kind of audience you are trying to reach.
A key factor to consider is how your social media presence shows up in Google Search. To make it easy for potential customers to find you online, you want your webpage to show up high in search results. As you build your online presence, you want to be able to leverage it to gain more visibility online by getting your content shared.
To create an effective social media campaign you should have a presence on at least three platforms. The social media ecosystem is constantly changing. More and more social media platforms are emerging all the time, each with their own features, audiences, and options. Here is a list of the most popular platforms to date:
Facebook is the largest social media site in the world. According to statistica.com, Facebook had 2.27 billion users in the third quarter of 2018. People of all ages make it part of their daily lives. If you’re going to be on social media, Facebook is simply too large and too powerful of a platform to ignore.
More importantly for marketers, Facebook provides marketing analytics tools such as Facebook Audience Insights that provide information about your audience’s preferences, behaviors, demographics, and interests so that you can better target them with your ads.
Owned by Facebook, Instagram is a photo and video-sharing social networking service. It is particularly appealing to a younger audience. Instagram’s visual platform can help you establish a relationship with your followers with attention-getting photos.
LinkedIn is a business and employment social network, used by more than 65 million professionals worldwide. It’s a valuable resource that can help you build your business and connect with other professionals. Companies can use the site to provide information, post job openings, share announcements and industry news, and publish articles and other relevant content.
Twitter is an online news and social networking site where people post and interact using 280-character messages called “Tweets.” With more than 336 million users, it’s one of the largest social networks. Marketers can use their Twitter profiles to build a following by tweeting out news and other content. Twitter is also a great source for real-time insight on how your brand, products, and competition are being perceived in the market. By simply listening in on Twitter, you can get instant feedback.
Owned by Google, YouTube is a free video-hosting website that allows members to store and share video content. With billions of users throughout the world watching billions of hours of video content, YouTube offers a lot opportunities to drive traffic to your website.
Tumblr is a microblogging and social networking site where users post multimedia and other content. The majority of Tumblr users are between the ages of 18-34. If your brand lends itself to a more visual message, Tumblr provides a unique platform to reach potential new customers.