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Oracle Cloud CX Platform

Built on a cloud platform that incorporates best practices and applied emerging technologies, Oracle Cloud CX offers tools simple enough for business users to manage, yet powerful enough for developers to extend. Oracle CX applications are innovative and flexible, and provide consistent performance and security.

Oracle Cloud CX Platform
Oracle Cloud CX Virtual Summit Oracle Cloud CX Virtual Summit

Hear customer perspectives and learn what’s new from Oracle Cloud CX. We’re packing a lot of insight into a streamlined, virtual program.

Oracle Live: Quarterly Update on Innovations Oracle Live: Quarterly Update on Innovations

Join Rob Tarkoff for a quarterly innovation update, and then engage in targeted sessions to explore the impact on sales, service, marketing, and advertising.

The Forrester Wave™: Digital Experience Platforms The Forrester Wave™: Digital Experience Platforms

Learn why Oracle was named a leader in The Forrester Wave™: Digital Experience Platforms, Q3 2019.

Oracle Cloud CX platform

Unity Customer Data Platform

Personalize the customer experience with a customer data platform that creates a single, dynamic view of each account and delivers intelligence—in real time—to marketing, sales, service, and commerce.

  • Unified customer profile
  • Customer profile enrichment
  • Real-time, smart segmentation
  • Customer analytics
  • Actionable intelligence
  • CX integrations

Content management for CX

With native Oracle Cloud CX integration and a modern API-first architecture, it's easy to create, syndicate, and distribute relevant and consistent content for omnichannel experiences.

  • Smart content and recommendations
  • Video creation platform
  • Advanced video support
  • Omnichannel delivery
  • Collaboration and workflow
  • Integrations and scalability
  • Universal asset hub

Oracle integration

Connect data, processes, and applications on a single, unified platform. Oracle offers the flexibility to integrate with all applications in your enterprise, through any touchpoint. We make integration quick and simple with prebuilt flows and easy-to-use tools, while still offering the power that developers desire.

  • Prebuilt integrations and process flows
  • AI-based mapping recommendations
  • Process automation
  • Point-and-click UI for nondevelopers
  • Integration insight for business users
  • API gateway
  • Data integration

Visual builder

Oracle offers fully featured, cloud native, low-code, and CI/CD tools to enable native extensions and stand-alone web and mobile experiences. Configure and build experiences with open web standards (JavaScript and REST) to meet your needs—without adding technical debt—and support the entire development lifecycle.

  • Visual development
  • Prebuilt service connections
  • Template library
  • Component library
  • Git repository
  • Issue tracking
  • Wiki
  • Continuous integration/ continuous deployment (CI/CD)
  • Runtime
  • Security
  • Oracle Apps service catalog
  • Native Oracle Cloud Infrastructure services integration

Reduce risk on security-first designed architecture

Built on an Oracle Generation 2 Cloud security platform, Oracle provides the most complete identity and security solution to secure user identity and access to any application and employ enterprise-grade data encryption and governance technology.

  • Identity
  • Compliance
  • Threat detection
  • Predictive analytics
  • Personally identifiable information monitoring
  • Unified single sign-on
  • Multifactor user authentication
  • Continuous behavior monitoring

Create powerful business analytics using adaptive intelligence

Empower your organization with powerful analytics and adaptive artificial intelligence. Oracle offers fully connected intelligence and actionable insights powered by innovative technologies.

  • AI
  • Machine learning
  • Data visualization
  • Oracle Infinity
  • Oracle CX Audience
  • Oracle Unity
  • Oracle Adaptive Intelligent Apps
  • Next-best action recommendations
  • Smart data connectors

Conversational experiences with digital assistant

Embrace the next generation of UX and business applications with chatbots and conversational AI interfaces. Start immediately with customizable, prebuilt digital assistant skills or develop new digital assistants from third-party applications.

  • Prebuilt skills
  • Natural language processing
  • Intent detection
  • Entity extraction
  • Multilingual
  • Crowdsource training utterances
  • Testing and analysis
  • APIs and rich documentation
  • Conversational design workshops

Why Oracle CX is built for excellence

Connected data

Oracle Cloud CX takes a data-first approach, connecting customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Oracle has been helping customers manage, secure, and drive business value from data for more than 40 years. Data is our DNA.

Connected content

Create, syndicate, and distribute relevant and consistent content and offers to personalize customer experiences. Oracle Content Management anchors all enterprise content and assets—invoices, marketing assets, company files, images, and videos—in one place. Built-in AI recommendations, collaboration, and workflow make new content creation easy and compliant.

Connected, modern UX

Oracle’s modern user experience puts consumer-grade experiences into your hands. Highly modular visual components and intelligent, conversational services maximize reuse and consistency across our applications. Experience the power of search, natural language processing, and low-code development using cloud native Oracle Cloud Infrastructure services together with these UX paradigms.

Customer intelligence

Oracle’s customer intelligence platform helps enterprises drive business value from their connected data assets and thrive in the experience economy. When powered by connected data, connected intelligence delivers hyperpersonalization in real time and at scale across the customer journey.

View more customer successes

Oracle Cloud CX customer successes

With a comprehensive suite of tools for sales, marketing, service, and commerce professionals, Oracle Cloud CX helps brands get ahead and stay ahead in the experience economy.

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Defining the customer data platform and why you should care

Abbas Makhdum, Director, Product Marketing, Oracle

Your customers’ experiences with your brand matter more now than ever. Unifying customer data across your organization is key in providing superior customer experiences. See how previous customer data platforms (CDPs) have fallen short, and how the next evolution of CDPs will share insights across the business and allow for greater intelligence.

Read the blog

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