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Oracle Sales Automation

Oracle Sales Automation provides sellers with clean and complete customer data, recommendations to guide their actions, data-driven quotas and territories, and easy-to-use account management features that help sellers sell more. This comprehensive set of tools, with advanced capabilities, machine learning, and AI-driven automation, reduces complexity and increases the amount of time spent selling.

Oracle Sales Automation product tour
Leader for Sales Force Automation We’re a Leader in the 2021 Gartner Magic Quadrant for Sales Force Automation

See how Oracle provides a unified experience for sellers to create a more productive and efficient workforce.

Explore Oracle Sales Automation

AI-driven sales automation and productivity

Close more deals faster with Oracle’s CRM. Increase sales productivity and improve every interaction with AI-driven sales force automation. Have your sellers spend less time managing and updating their CRM and more time engaging with prospective customers.

Guided selling

Increase your sellers’ speed and efficiency with embedded AI guidance. Remove the guesswork (PDF) and inefficiencies from the selling process through strategic recommendations that chart the next-best action for each account.

Complete customer understanding

Use clean, complete customer data (PDF) to gain a deeper understanding of your prospective customers across all interactions. Eliminate the time spent hunting for information and provide sales teams direct access to critical customer insights. Easily enhance those insights with AI-fueled first- and third-party data to better engage with your prospects.

User experience

Make your sales teams more productive using an intuitive interface designed to help them complete tasks in fewer clicks. Support the ways your people choose to work with prebuilt integrations that use the most common email and collaboration tools. Automate CRM updates so your sellers can focus on selling, not data entry.

Mobile digital assistant

Use your voice to be fully productive in the times and places you prefer. With a conversational UI that understands the way you naturally speak and text, you can talk to your CRM to easily complete tasks and get work done quickly and efficiently.

Sales quota, territory, and forecasting insights

Build more accurate forecasts, plan smarter, and perform better within your CRM with sales planning and performance management tools built on a foundation of connected data and powered by advanced AI.

Sales planning

Optimize market coverage and intelligently set territories and quotas with AI-driven predictive planning. Fine-tune your sales plans and models with multidimensional and drillable what-if scenarios.

Quota management

Calculate sales quotas using data and intelligence—not intuition—to improve pipeline results. Understand all options and be prepared for change, using best-case, worst-case, and conservative what-if scenario modeling.

Territory management

Improve your territory planning and balance your sales regions. Use AI-enabled lead scoring to create and modify even the most complex sales territories to match your current business needs.

Incentive compensation

Understand and improve your team’s driving motivations with what-if modeling of different scenarios to optimize your compensation plan.


Improve the speed and accuracy of your forecasts with connected and complete data from orders, invoices, and sales pipeline sources.

Complete and accurate customer data records

Set your sellers up for success with a customer data management solution they can trust. Create a single view of your customer enhanced by first-, second-, and third-party data sources all verified for accuracy.

Better quality data

Gain better customer insights (PDF) with cleaner CRM data and share those insights across your entire business in a common, trustworthy record.

Data enrichment

Personalize every customer interaction with real-time account signals and AI-sourced second- and third-party data to fill the gaps so you can fully understand your customers (PDF).

Data-powered business

Leverage uniform customer data across the entire customer lifecycle to increase revenue and improve operational efficiencies. Use the cleanest and most complete data across sales, customer service, and marketing.

DataFox data management

Personalize marketing programs and sales interactions through enriched account profiles using AI-sourced firmographic data.


Enrich customer records (PDF) with more than 70 firmographic data points and 68 types of real-time signals. Profile and classify your customer base, improve campaigns with niche segmentation, and enhance efficiency with rich data infused into workflows.


Find new companies that fit your unique criteria by applying more than 70 filters to the Oracle DataFox Data Management database of millions of companies. Expand your total addressable market and increase revenue by leveraging a larger prospect base.

Prioritize and score

Prioritize your universe of target companies with a lead scoring model that provides a consistent method for ranking prospect companies. Create a faster path to revenue by focusing on organizations with the highest potential first.


Engage in more productive conversations with prospects. Monitor news on prospects and identify when they hit key company milestones with real-time signal data.

View more customer successes

Oracle Sales Automation customer successes

Learn how leading companies around the world use Oracle Sales Automation to close more deals, improve productivity, and improve every customer interaction.

AFG logo
AON logo
Atradius logo
Bank of Guam logo
CJ Logistics logo
Master Lock logo
Panasonic logo
Varsity logo
Banco Nacional de Costa Rica logo

By consolidating data online and updating in real time, Banco Nacional de Costa Rica is finding the best sales opportunities faster.

Key benefits—Sales automation

December 10, 2021

Oracle sales team sees tremendous success with Oracle CX Sales Mobile

Mary Correnti, Product Manager, Oracle Sales

We were excited to offer one of our latest innovations to the Oracle sales team to help them stay connected and be even more productive in this ever-changing environment. Our next-generation mobile application, Oracle CX Sales Mobile, has helped our sellers get more done in less clicks—even from the comfort of their homes.

Featured blogs

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CX Sales Release readiness

Release readiness

Get up to speed on the latest releases of Oracle Sales and ensure that your upgrade is successful. Review the latest features including the innovations, capability overviews, business benefits, setup considerations, and usage tips.

Documentation library


Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Sales. You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Customer Community

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. Specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. In addition, members are able to provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

Cloud Marketplace

Oracle Cloud Marketplace

Power transformation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

Ecommerce best practices

CRM best practices

A customer relationship management (CRM) system isn’t just one solution; it’s an end-to-end solution that should include sales, service, commerce, and marketing clouds, as well as an AI-enabled customer data platform (CDP) that can combine online, offline, and third-party data sources for a complete, dynamic customer view. To create a CRM solution that your sales reps will use, you need get all the pieces right. That why it’s good to be aware of the best practices.

You may also be interested in…

Oracle Partner Relationship Management

Channel lifecycle management

Oracle Configure, Price, Quote (CPQ)

Boost revenue and streamline sales processes

Oracle Adaptive Intelligence for Sales

AI-enabled sales force automation

Oracle B2B Commerce

Self-service ecommerce

Get started

Request a demo

See what Oracle Sales can do for you.

Take a tour

Explore Sales and other CX applications on your own.

Contact sales

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