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Oracle CrowdTwist: Drive engagement and loyalty through personalized, omnichannel experiences

Customer loyalty is becoming harder to attain. Many of the world's most forward-thinking brands rely on Oracle CrowdTwist to develop and maintain personalized customer engagement and reward programs. Leverage this industry-leading loyalty solution to increase brand value, drive purchase frequency, and deepen customer relationships.

Oracle CrowdTwist was named a leader in "The Forrester Wave: Loyalty Technology Platforms, Q2 2019." Forrester recognized Oracle CrowdTwist for its simple, easy-to-use interface, ability to track and reward both purchase- and nonpurchase-related activities, and its investment in CRM and data management capabilities.

Make customers feel valued for their loyalty

Make customers feel valued for their loyalty

Create meaningful relationships with consumers at every interaction with engaging and rewarding loyalty programs.

Create omnichannel experiences

Create omnichannel experiences

Recognize and reward customers for engaging with your brand in the way that is most convenient for them.

Personalize and optimize communications

Personalize and optimize communications

Leverage the customer data collected in loyalty programs to power personalized customer experiences.

Increase customer lifetime value

Increase customer lifetime value

Understand your most valuable customers, market to them more effectively, and attract look-alike audiences.

Explore Oracle CrowdTwist


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Omnichannel Loyalty and Engagement Data Capture

Move beyond spend-to-get loyalty programs with a truly omnichannel solution. Oracle CrowdTwist collects actionable customer data from across all touchpoints. Deliver personalized engagement with more than 100 out-of-the-box programs to track and reward behavior. Combine an individual's brand engagement with social influence and spend to build rich, first-party profiles that provide a 360-degree view of your most valuable customers.

Customized Program Design

Deliver brand-authentic loyalty programs quickly and scale as needed. Oracle CrowdTwist is a flexible, widget-based SaaS solution with automated tools and capabilities. Embed the loyalty experience into your existing digital properties while maintaining complete control over the look and feel of the brand. Out-of-the-box widgets include point balances and tier information, surveys, codes redemption, social account connections, redeemable rewards, and activities/rewards history.

Segmentation, Tiering, and Personalization

Keep customers coming back with personalized experiences. Reward your best customers and maximize margins with exciting, relevant offers. Oracle CrowdTwist’s segmentation and tiering capabilities enable you to create unique audiences and serve them customized activities and rewards. Segmentation data can be pushed to CRM, ESP, or other systems to power downstream marketing initiatives or native campaign capabilities within the platform.

Rewards Management

Create stronger connections with your customers by offering them relevant rewards including gift cards, sweepstakes, digital downloads, charitable donations, and personalized experiences. Customers can redeem rewards by choosing from a personalized product catalog, applying discounts in an online cart or POS checkout, or with automatic distribution based on a set number of points or achieving a specific status/member segment.

Reporting and Analytics

Get a more accurate view of your customers and use that data in future marketing efforts. Dashboards display performance metrics and visuals. Drill down to get deeper insights. Oracle CrowdTwist offers a wide variety of key performance indicators and additional reporting categories can be added. The data export feature gives you the ability to automatically have data exported regularly to a brand-defined location.


Oracle CrowdTwist Blog