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Популярни въпроси
Oracle Customer Experience (CX)
Customer signals are everywhere. Can your business effectively interpret those signals and take action to make the most of the customer experience? Oracle Fusion Cloud CX goes beyond traditional CRM to help you build and manage lasting customer relationships. Take action in every moment that matters—from customer acquisition to retention—and everything in between.
Watch the replay to learn how Vitamix designed a loyalty program that transcends traditional spend-to-get programs and engages loyal customers.
The Future of CX with Larry Ellison
Watch the Cloud CX Virtual Summit replays and hear Oracle CTO and Chairman Larry Ellison talk about how companies are re-engineering marketing, sales, and service to make every customer interaction matter.
Oracle has once again been named a Leader in Gartner’s Magic Quadrant for CRM Lead Management, for both our completeness of vision and ability to execute for our customers.
Why choose Oracle Cloud CX?
Connect your front- and back-office systems
Unify your back-office systems with your front-office applications to align your organization around your customers and deliver on your brand promise. Only Oracle ties finance, supply chain, and CX together on a unified cloud platform.
Power real-time customer experiences
Deliver experiences tailored to customers' online behavior, in real time. Oracle Cloud CX helps you turn intelligence into relevant and personalized experiences in the moments that matter.
Harness data to understand your customers
Gather everything you know about your customers into a single profile and use that information to personalize every aspect of their experience. Oracle has been helping customers manage, secure, and drive business value from data for more than 40 years. Data is in our DNA.
Oracle Fusion Cloud CX
Orchestrate smart, cross-channel marketing for B2B and B2C
Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.
Features
- B2C campaign management
- B2B marketing automation
- Digital personalization and optimization
- Real-time actions and insights
- Audience segmentation
- Customer acquisition
- Data quality and enrichment
- Complete B2B and B2C commerce
- Customer loyalty and engagement
- Smart content and authoring
- Unified customer intelligence
Unify your sales planning and execution processes
Deliver responsive selling across all touchpoints with Oracle Sales. The modern, unified selling and buying approach of Oracle Cloud CX connects sales and commerce to service, marketing, and the entire customer experience.
Features
- Sales automation with CX Mobile app
- B2B service
- Sales planning
- Sales performance management
- Partner relationship management
- Configure, price, and quote
- Subscription management
- Unified B2B and B2C commerce
- Digital sales
- Sales account data quality and enrichment
- Customer data management
- Smart content and authoring
- Unified customer intelligence
Connect and customize service engagements
Personalize your service engagements across any channel. Oracle Service delivers connected experiences to both consumers and businesses with knowledge-driven interactions and automation.
Features
- B2C service for high-volume interactions
- B2B service for high-value accounts
- Field service management
- Digital customer service
- Service Center for agent interactions
- Customer data management
- Integrated B2B and B2C commerce
- Knowledge management
- Advice and decision automation
- Smart content and authoring
- Unified customer intelligence
Build modern customer experiences on a powerful platform
Connect data, processes, and applications on a single, unified platform. Oracle offers the flexibility to integrate with all applications in your enterprise, extend capabilities with emerging technologies, build on a secure platform, and empower your organization with powerful analytics and adaptive artificial intelligence.
Features
- Voice-enabled digital assistants
- Oracle Visual Builder
- Chatbots
- AI and machine learning
- Internet of Things
- Security-first architecture
- Identity and compliance
- Threat detection
- Built on Oracle Cloud Infrastructure
- Prebuilt integrations and process flows
- API catalog
- Process automation
Unleash the power of CX with industry-specific solutions
Unleash the power of innovative technologies and connected applications that enable you to engage with your customers at moments of need and make interactions more intelligent and contextual. Oracle CX for Industry offers a set of comprehensive, end-to-end solutions for specific industries. Each prebuilt, configurable solution is ready to integrate with your back-office solutions.
Features
- CX for Communications and Media
- CX for Financial Services
- CX for High Tech, Manufacturing, and Automotive
- CX for Consumer Goods and Retail
- CX for Public Sector
- Government 2.0
Oracle Cloud CX customer successes
Learn how leading companies around the world use Oracle Cloud CX to help their teams succeed.
Varsity Scoreboards, formerly Sportable Scoreboards, aims to double growth in five years
Oracle Named a Leader in the 2020 Gartner Sales Force Automation Magic Quadrant
Kamyar Seradjfar, VP Product Management, Oracle CX SalesFor the fourth year in a row, Oracle is a Leader in the Gartner Magic Quadrant for Sales Force Automation. Gartner evaluated our CX Sales product, part of our CX Cloud suite that includes service, commerce, CPQ, and marketing applications.
