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In an increasingly complex, connected world, you need to know who your best audiences are and be able to reach them in the right environment. You need to make sure that your ads are seen by real people. It’s all about that age-old question: “Did my advertising achieve its objectives?” With Oracle Advertising, you can answer this question today and be ready for what’s next.
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The adtech industry was no exception to the economic ramifications of a world facing a crisis in 2020. But beyond some of the front-and-center news stories, what are some other themes that dominated the year? From ad fraud to digital audio and all the trends in between, get our top seven adtech industry takeaways of 2020 and learn how they will lead us into 2021.
Get the formula that ensures you are reaching the right audience, at the right frequency, and doing it all with ease.
2020 was a year unlike any other—even for the adtech industry. Learn about some of the key trends of 2020. Discover the top seven trends that extend across CTV, IVT and fraud, eSports, brand safety, and more.
Discover how TV went from traditional to transformative, gain insights, and get tactical.
The digital marketer’s pocketbook on how to build a data-driven digital advertising strategy.
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Built through global, industry-leading origins, Oracle Advertising solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.
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