Oracle B2C Commerce

Easy-to-use, intuitive tools

Leverage easy-to-use and intuitive tools to minimize business user reliance on IT. Give your team greater efficiency so they can increase the impact of your digital sales channel strategy.

Customer site experience management

Give your nontechnical teams real-time control of the customer website experience with visual drag-and-drop toolkits that help them easily design, test, and optimize—without the need for IT intervention.

Centralized control

Robust, intuitive, cloud-based ecommerce tools allow nontechnical users to manage content as well as search/SEO, products/SKUs, pricing/promotions, inventory/catalog, personalization, and more from a single interface.

Native A/B testing

Use A/B testing to test the effectiveness of key variables across your site. Oracle Commerce provides deep testing of a variety of elements, such as layouts, checkout flows, and promotions, to optimize your desired outcomes.

Flexible, rapid expansion

Expand your digital footprint by leveraging existing investments and reusable components to launch new brands or product categories, enter new markets, and explore new business models.

Optimize CX with intelligence

Build personalized shopping experiences at scale, leveraging native intelligence across the ecommerce platform to attract, engage, and convert customers every step of the way.

Cloud native ecommerce solution

Make discovery of your brand a compelling part of the customer experience with tools such as guided navigation and AI-personalized search that serve B2C shoppers the most relevant results and product listings.

Intelligent personalization

Deliver highly relevant, individualized customer shopping experiences across all segments and audiences with anonymized shopper data and recommendation rules. Offer dynamic promotions based on items in a shopper’s cart.

Business intelligence

Better understand your customers and identify key trends impacting business performance with real-time custom reporting, data visualizations, and interactive dashboards.

Advanced ecosystem integrations

Push the boundaries of what’s possible with Oracle Commerce. Connect customer and company data across all of your applications, launch new business models, and innovate quickly with new technologies and capabilities.

Unified customer engagement

Deliver best-in-class customer experiences for both simple or complex purchasing processes across the entire lifecycle with Oracle Cloud CX, which includes marketing cloud, sales cloud, service cloud, and CPQ. Oracle Content Management, a universal asset hub, provides dynamic content delivery anywhere you need it.

Support for every business model

Connect your ecommerce experience across all channels with call center and in-store applications for omnichannel retail capabilities, recurring revenue models or B2B ecommerce using a single, unified storefront.

Seamless CRM and back-office data

Integrate all your omnichannel retail—including BOPIS or click and collect models—to deliver a seamless customer experience across channels and tap into subscription models with easier self-service management.

Innovation and extensibility

Set the bar for innovative customer experiences with no/low-code integrations to incorporate Oracle Commerce into any device and digital customer touchpoint, such as AR/VR, voice, the Internet of Things (IoT), and more.

Deploy, adapt, and scale with modern architecture

Deploy, adapt, and scale in the cloud.

Cloud native ecommerce

Leverage the benefits of commerce cloud, such as updates pushed regularly throughout the year. Eliminate the cost and burden of compliance, security, performance, and hardware.

API-first commerce

Improve flexibility and the customer experience to match the unique needs of your business. Go fully curated for faster implementation or completely headless with easy-to-use REST APIs to integrate ecommerce anywhere.

Full-featured storefront

Simplify your integration and customization needs and go live faster with native capabilities, such as guided search, A/B testing, and AI recommendations. Get more of the tools that drive success.

High availability

Scale with ease and maximize uptime to never miss a sales opportunity. Operating on a unique, high-availability architecture, Oracle Commerce dramatically minimizes the chance of an outage.