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Oracle Eloqua Marketing Automation

Create more closed-loop marketing and sales activities and manage cross-channel B2B marketing campaigns that nurture leads across each stage of the buying process. A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring, real-time firmographic data, and integrated sales tools.

Oracle Eloqua Marketing Automation Product Tour
Eloqua Marketing Automation product tour Eloqua Marketing Automation product tour

Walk through Oracle’s marketing automation product and see how you can design and optimize a variety of cross-channel campaigns—from simple to sophisticated.

Gartner Magic Quadrant for B2B Marketing Automation Platforms 2021 Gartner Magic Quadrant for B2B Marketing Automation Platforms

See how Gartner rated Oracle’s B2B marketing automation platform and why our ongoing innovations drive faster speed-to-lead handoffs and increase revenue.

Explore Oracle Eloqua Marketing Automation

Adaptive campaign orchestration

Create dynamic campaigns that will intrigue buyers and intelligently adapt the experience based on a buyer’s real-time activities at every stage of the customer journey.

Create campaigns that adapt

Respond to unpredictable customer journeys. Eloqua can listen for key activities and adapt the experience or move customers to a different campaign to better match their interests.

Deploy campaigns faster

Easily create multi-step or simple campaigns in minutes using an intuitive drag and drop interface that spans multiple channels, such as email, display search, web, video and mobile.

Expand engagement with SMS messaging

Use SMS messages to send event reminders, important product updates, and invitations to provide feedback. Add SMS to Eloqua campaigns to improve customer convenience and personalize experiences based on digital behaviors. Turn leads into customers with two-way long/short codes or link tracking features. Track sends and deliveries with detailed SMS overview reports that come preconfigured or easily build custom reports for your SMS analytics needs.

Simplify campaign management

Save time by using Eloqua’s Program Canvas to automate repetitive manual tasks. Simplify and extend your data workflows with program triggers such as changes in lead score or gaining a new contact.

Optimize send time

Send emails when they are most likely to be opened. Eloqua assesses historical data to determine the optimal time for a contact to receive an email so you can send emails on the preferred day and time for each customer.

Segment and target with precision

Unite behavioral and firmographic data from multiple sources to build, filter and segment audiences so you can precisely target individuals with rich customer profiles based on specific attributes, interests and geography.

Scalable segmentation

Connect with the right person based on who they are and what they're doing. Your teams will never hit a limit when segmenting customers in Eloqua.

Data-driven targeting

Assemble segments for targeting using unlimited data from CRMs, web visits, internal systems, and third-party platforms. Add custom objects and filter using implicit or explicit data to deploy relevant personalized experiences.

Dynamically update lists

Filter Eloqua contacts based on profile, account and activity data, and use CRM and other system data to dynamically update lists.

Automate retargeting activities

Access real-time streaming data using feeder apps to trigger retargeting messages for a known contact. Based on behavior, move contacts into a more appropriate experience using specific rules within Program Canvas.

Lead management and lead scoring

Automate lead scoring that updates in real-time across multiple campaigns and business lines. Improve sales readiness with quality leads that can be delivered to sales in minutes.

Accurate lead scoring

Score leads on both customer profile data and activity data to create dynamic non-linear lead scores. Our model allows for real-time adjustments based on the most recent and relevant activity to ensure the highest accuracy.

Flexible lead modeling

Run sophisticated lead-scoring models concurrently and that scale automatically for as many products or campaigns as you require. Scoring models are easily updated without the help of IT.

Oracle Eloqua Advanced Intelligence

Leverage AI to scale efficiencies in selecting the right audiences, engage customers intelligently with relevant emails at the right time, and deliver the best customer experiences possible.

Activate contact/email fatigue data

Don’t just calculate customer fatigue levels. Activate it to use as intelligence that powers the next best action you take with each contact. With AI built into Oracle Eloqua’s core processes and workflows, contact fatigue data becomes a powerful tool, allowing you to use automated processes to better target and manage your email campaigns.

Improve key account targeting

Identify your most engaged accounts using Eloqua’s account engagement scoring. Use account scoring for granular audience targeting and content personalization. Learn which products and content are the most interesting to your accounts with the intelligence dashboard so you can take the best next action.

Optimize email engagement

Improve email open rates by predicting the best time to send contact contacts emails and how those emails will perform with a particular subject line. When used with fatigue insights, you can optimize overall email engagement across all campaigns.

Asset creation and management

Design and create compelling emails, landing pages and forms that engage your customers to interact with your brand and efficiently manage content assets across teams and campaigns.

Powerful design editors

Build beautiful, responsive emails, landing pages and forms without needing to use HTML code or get help from IT or agencies.

Reusable content blocks

Leverage brand-compliant reusable blocks of content for campaign assets. Blocks of content can be saved, re-assembled and edited to meet the unique needs of multiple internal teams or campaigns saving valuable time and resources.

Dynamic content

Create dynamic content for emails or landing pages that adapts and personalizes the messaging based on customer preferences, location or other specific information tied to the recipient.

Subject line optimization

Use historical email open data to measure the success of a subject line based on those previously used and leverage these insights to optimize new subject lines for better open rates.

Progressive forms

Progressively profile prospects and leads using interactive forms and hidden fields, easily created without the need for code. Improve conversion rates by eliminating the need to ask for more information.

Improve sales and marketing alignment

Bring marketing and sales closer together through unified buyer and account intelligence. Identify, prioritize, and track high-value opportunities and top-tier accounts across the sales cycle.

Eloqua Engage emails

Enable your sales team to engage prospects directly with brand-approved email communications using Eloqua’s Engage. Engage can be accessed in either the CRM, within a Microsoft Outlook account, or the mobile app, and communications are tracked in the system.

Eloqua Profiler insights

Share contacts’ marketing activity, account, and profile data with sales in real time. View scores and profiles to identify sales readiness in a CRM, Microsoft Outlook Add-in, Google Chrome pop-up browser, or our mobile app.

Sales Tools extensions

View additional third-party information within Profiler to help identify high-potential buyers and drive engagement. Access data from integrations with some of our top partners such as LinkedIn, 6thSense, and other ABM vendors.

Cloud apps-based integrations

Use our modern and secure cloud apps for Salesforce and Oracle Sales to easily configure and connect your CRM and Eloqua. Prioritize and route the most engaged leads in minutes, instead of hours or days. Use lead engagement to automate the management of Salesforce-based tasks and campaigns.

Measure for success

Accurately track and measure business impact with detailed marketing reports and dashboards. Oracle Eloqua provides flexible and powerful out-of-the-box reporting to help you understand exactly how your programs are performing.

Marketing operations center

Get a holistic view of your Eloqua instance to monitor overall system health all in one place. View all activity and usage metrics including bulk API activity, native CRM activity, email sends, form submissions, page views and more.

Campaign analysis dashboard

Monitor campaign activity and performance for all campaigns. Compare performance of campaigns and view outbound/inbound activity and response rates.

Email analysis dashboard

Access a comprehensive overview of the performance of emails sent within a specified time frame. View metrics such as email opens, clickthroughs, form submissions, and more.

Account engagement dashboard

Visualize the aggregated engagement of accounts and identify those that are highly engaged. Build custom account analytics to better understand performance of your account based marketing campaigns.

Closed-loop reporting

See how sales opportunity revenue is attributed to marketing campaigns so that you can analyze your overall campaign revenue performance (ROI) to identify the best and worst performing campaigns.

Marketing automation platform

This extensible and scalable platform was built from the ground up to support your business now and scales effortlessly as it grows.

Oracle Cloud Marketplace

Access more than 500 prebuilt, vetted integrations that give you the functionality of real-time data flows. Our extensive Marketing AppCloud partner applications directory allows you to control and configure integrations without IT support.

Advanced professional services

Collaborate with our full-service Oracle Consulting Services organization to augment your team’s capabilities and resolve any outstanding digital marketing needs.

Global education opportunities

Provide your regional or global teams with Eloqua training and certifications via Oracle University to ensure your organization’s immediate success.

Guardian Life unifies service channels

Mazda Motor Europe sees results by synchronizing marketing capabilities and streamlining campaign execution

"We save time and gain efficiency. All markets are on one instance and can see what the other ones are doing. These are the key benefits of using Oracle Eloqua."

—Sandy Klama
Manager, Customer Interaction Management, Mazda Motor Europe

Marketing automation customer successes

Learn how companies, such as yours, use Oracle Eloqua Marketing Automation to improve campaign management and get qualified leads into their sellers' hands. Click on the logos to learn more.

Key benefits

Orchestrate personalized experiences that drive revenue

Unify customer data in Eloqua to respond to your buyers’ signals with orchestrated campaigns that engage and convert.

How to personalize B2B marketing

Generate more sales-approved leads faster

Create multiple lead scores for buyers nurtured across multiple campaigns and push those leads into your CRM in minutes.

The key to lead scoring? Understanding the buyer’s journey.
Learn how Eloqua Marketing Automation gets leads into sellers’ hands quicker

Make better strategic decisions with advanced, adaptive marketing automation and intelligence

Use the AI-enabled capabilities within Eloqua Marketing Automation to make sense of data and leverage it to create relevant, personalized journeys for every customer and prospective customer in the moment and at scale. Automate data collection and to make strategic decisions.

Learn more about the capabilities of Eloqua Advanced Intelligence

Enhance ABM strategies to engage, convert, and expand target accounts

Identify your key accounts and enrich contacts with account data for better accuracy when scoring and prioritizing.

Strengthen your ABM strategy

Improve time-to-market with an open and extensible application framework

Extend marketing processes easily with prebuilt, vetted integrations of essential custom objects and data, without the need for IT intervention.

Improve campaign results with cleaner contact data

Maintain clean and complete data across multiple regions and instances. Integrate the contact washing machine app to maintain a clean contact database with the ability to integrate with multiple CRMs.


How many of my subscribers will be affected by Apple’s Mail Privacy Protection?

Chad S. White, Oracle Marketing Consulting

Apple’s Mail Privacy Protection will impact a wide range of email marketing functions. Apple’s changes will affect everything from email marketing analytics and deliverability to email strategy and design in a significant way. However, you may be unclear exactly how big the impact will be to your email programs. Keep reading for five things that are critical to understanding the true reach of Apple’s new privacy protections.

Read the complete post

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Cloud Readiness

Release readiness

Get up to speed on the latest releases of Oracle Eloqua Marketing Automation and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.



Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Eloqua Marketing Automation. You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Cloud learning

Develop your Cloud CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Customer Community


Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content for all of Oracle’s marketing cloud solutions.

Support and Services

CX Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Best Practices

Marketing automation best practices

The goal of marketing automation is to streamline, automate, and measures tasks and workflows so that everything you do happens faster, more efficiently with fewer problems and mistakes. That’s why it’s good to be aware of what the best practices are so you achieve superior results to those achieved by other means.

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