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Revenue transformation

Connect business processes to reach your full revenue potential. Oracle’s revenue transformation solution combines our configure, price, quote (CPQ); sales performance management; subscription management; and other revenue operations applications to help you establish and accurately manage sales targets, sell any combination of products and services on a subscription basis, and provide global visibility into your sales performance and revenue reporting.

Does your CRM leave money on the table?

Read our latest report to see how sellers really feel about their CRM and what can be done to improve their situations.

Oracle is the leader in Revenue Performance Management

See how our Oracle Sales Performance Management solution can help you align sales strategies, attain business goals, and grow top-line revenue.

We’re a Leader in the 2021 Gartner Magic Quadrant for Configure, Price, Quote

See how Oracle’s unified approach to sales and CPQ can help solve your most complex configuration and quoting requirements at scale.

Oracle named a 2021 Gartner Peer Insights Customers' Choice for Sales Performance Management

See how we help organizations improve sales performance by maximizing your sales team’s efficiency.

The elements of revenue transformation

Reaching your full revenue potential requires integration of your CRM applications with your back-office solutions, including ERP, EPM, and HCM. Revenue transformation leverages the best practices of traditional revenue operations (RevOps) to drive connected processes for improved business outcomes while putting your customer at the center of your revenue strategy—making it rewarding for your customers and your top line.

Master your revenue data

Take advantage of the only CPQ solution available today that’s designed to connect financial and billing data with customer and sales data. Oracle Configure, Price, Quote (CPQ) bridges the gap between your customer relationship management (CRM) and enterprise resource planning (ERP) systems to guide the end-to-end order-to-cash process, shortening sales cycles with greater accuracy and leaving more revenue in your pockets.

Take on new revenue streams

Maximize the value of your goods and services as your business builds relationships through recurring revenue. Oracle Subscription Management connects touchpoints across the subscription lifecycle to automate invoicing and billing, improve revenue recognition, and speed the customer payment process.


Align sellers to your growth strategy

Better plan and analyze quotas, territories, and forecasts with custom configurations built specifically for sales and developed from EPM best practices. Foresee and respond to small changes or big shifts in your business or the market with what-if scenarios broken down by territory, account, and channels. Hold reps and managers accountable to pipeline goals with advanced forecasting.

More visibility at a lower cost

Sellers have access to their expected compensation at any time with incentive compensation embedded directly into your CRM. They can run “what-if” analyses on their quotas and opportunities to see payment scenarios based on different discounts and pricing models. Sales operations can lower the cost of running sales programs by connecting operational processes for planning, crediting, and expenses across all front- and back-office applications.


Learn from the past to grow revenue

To grow revenue, you need visibility into your cross-functional revenue streams and past performance. The data management tools in your CRM system hold the key to reaching your revenue goals. Without having the right customer data and records easily available, your sellers could lose trust in your CRM and not meet their full earning potential.

Better manage your customer data

Oracle Customer Data Management (CDM) gives sales professionals a single view of each customer, unified from multiple sources and verified for accuracy. Your business can find and forecast new opportunities for growth, build models to drive the next best action, validate existing sales strategies, and adjust as needed to improve sales performance.

Predict new revenue streams with AI

Take your revenue to a new level with artificial intelligence (AI) for sales, powered by a wealth of customer and business data. Use AI to identify which accounts or prospects are likely to close, target next, or perhaps even buy in the future. Plus, with predictive capabilities, you can anticipate factors that increase your forecast accuracy and drive better revenue results from the start (PDF).


Customer spotlight

Broadcom manages soaring customer growth with Oracle Cloud

The semiconductor and software company turned to Oracle Sales, Oracle CPQ, and Oracle DataFox Data Management to manage a diverse customer mix after major acquisitions.

The benefits of Oracle’s revenue transformation solution

  • 01Improved productivity and efficiency

    With Oracle Sales, Ricoh Americas transformed its business and go-to-market strategy to sell more complex solutions by having more accurate and accessible customer data directly in their sellers’ CRM.

  • 02Revenue growth and cost savings

    Aon chose Oracle to help eliminate data silos and gain visibility into client-facing activities within and across departments. With deep insights for better targeting and cross-selling, Aon was able to grow revenue and cut costs—both in hard dollars and time saved.

  • 03Greater employee satisfaction and retention

    With Oracle Sales, Broadcom delivered more flexibility to adjust quotas, territory, and incentive plans while providing sales representatives with insights into their pipelines and goals. Now, Broadcom sellers are free to do what they do best: selling.

Learn more about our revenue transformation solutions from our sales experts

Thought leadership

Sales in 2022: Securing future sales success with revenue optimization

Heather Sieberg, CX Product Strategist, Oracle Sales

Revenue leaders can no longer rely on a CRM system alone to create, track, project, and predict sales performance. Developing a unified strategy for planning and performance management requires input from ERP applications as well. This, in a nutshell, is revenue optimization—the integration of your CRM, sales performance management and planning, CPQ, and subscription management systems, combined with your financial applications.

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