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Red Bull Racing Honda and Oracle—
a partnership driven by data

Red Bull Racing Honda, the four-time Formula 1 World Champion team, has chosen Oracle as their official cloud infrastructure and customer experience platform provider.

Finding a competitive edge

Red Bull Racing Honda will leverage the machine learning and data analytics capabilities of Oracle Cloud Infrastructure (OCI) to optimize the way data is used across their business—from on-track activities to putting more information in the hands of the team’s global fan base. The OCI-powered capabilities will help the team sharpen their already formidable competitive edge.

“Races are decided by the narrowest of margins, but when it came to deciding who we wanted to work with, no other cloud company came even close.”

Christian Horner
Team Principal, Red Bull Racing Honda

Oracle Cloud Infrastructure

A cutting-edge technology company like Red Bull Racing Honda requires the exceptional performance, scalability, and security of Oracle Cloud Infrastructure. Red Bull Racing Honda uses OCI to accelerate their use of data science and analytics to guide the engineering work they perform at Red Bull Technology Campus.

Oracle Advertising and Customer Experience

This partnership helps Red Bull Racing Honda continue in their tradition of producing engaging content for their global fan base. The team will give fans access to statistics and metrics that take them along for the ultimate ride using Oracle Advertising and Customer Experience (CX) applications such as Oracle Unity Customer Data Platform, Oracle CrowdTwist Loyalty and Engagement, and Oracle Responsys Campaign Management.

Red Bull Racing Honda