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Oracle Contextual Intelligence provides prebid contextual advertising and brand safety solutions to advertisers, publishers, and platforms. The technology crawls and categorizes desktop and mobile webpages, matching them to contextual segments for use in digital advertising campaigns.
Access industry-standard brand and custom brand safety categories to increase transparency and baseline control of any campaign. Protect your brand equity and deliver your message in environments that exclude risky content in categories, such as firearms, crime, drugs, obscenity, death, hate speech, and more.
Bridge the divide between risk and opportunity to find environments that align with brand missions, themes, seasons, and consumer behaviors. With 250 editorially curated categories readily available to activate across major demand-side platforms (DSPs), you can engage with the audiences that drive better campaign outcomes. And because context isn’t one size fits all, we offer unlimited, custom brand safety categories so you can tailor your context strategy to suit the nuances of your specific brand.
Avoid wasted ad spend with a comprehensive view of programmatic threats, such as fraud and invalid traffic. Available in all major DSPs and the CTV Television Network in Canada, Moat lets marketers filter out pages and threats that are most likely to attract fraud. By preventing invalid display and video impressions in real time, you can measure viewability to ensure that every impression counts.
See how Disneyland Paris used Oracle’s contextual solutions across their display and video campaigns to reduce cost per acquisition and increase conversions.
With standard and custom brand-safety solutions, you can be confident that your campaigns are protected from unsafe content.
Implementing a solution that analyzes all the words on the page means you avoid blocking safe content, to support publishers while maintaining brand safety.
Use contextual insights to inform campaign planning by understanding trending topics and when people engage with content.
Jessie Cooper, Head of Platform Partnerships, Oracle
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Learn key tactics to maximize campaign ROI at our digital events. Get informed on today's most pressing topics such as invalid traffic detection (IVT), brand safety, attention analytics, and more.
Discover how you can measure and drive attention across all your campaigns with Moat by Oracle.
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