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Oracle CX analyst reports

Oracle Advertising and CX

Advertising News and Opinion

CEO Next 2021: The up-and-coming leaders set to revolutionize American business

07/16/2021

Software veteran Rob Tarkoff heads Oracle’s Advertising and Customer Experience software products, which helps thousands of companies digitize their marketing, customer service, advertising, and ecommerce.

Read Forbes article

DISH Media and Oracle partner on targeted TV ads

06/28/2021

DISH Media can now use its first-party data along with third-party data sets from Oracle Audiences, powered by Oracle ID Graph, to deliver more timely ads that are better targeted to a viewer’s interests.

Read TVTech article

DISH Media and Oracle help marketers get the most out of their TV ads

07/07/2021

To further enhance the ability for marketers to reach their desired target audiences, Oracle is announcing a new collaboration with DISH Media. Marketers can now send different ads to specific households through DISH TV and SLING TV using Oracle Advertising, with features enabling marketers to have more control in protecting personal information.

Read blog

Why *this* award really matters to us

07/06/2021

Accolades come and go, but what we love is the feedback from customers. That said, we’re very proud that Redwood, Oracle’s next-generation design system, has won a San Francisco Design Week Award for user experience.

Read announcement

Google’s cookie delay good news, but could be a ‘momentum killer’

07/06/2021

With the announcement that Google would delay the phase out of third-party cookies until the end of 2023, industry experts, including Oracle’s Mollie Spilman, share their thoughts on the announcement and its implications.

Read the AdNews article

After Methbot Conviction, Ad Industry Zeroes In on CTV as Fraud Hotspot

06/14/2021

After the 2016 Methbot case, advertisers are paying closer attention to the issue of ad fraud, and are sending a message to fraudsters that there are real criminal consequences. They are also calling on the industry to get "relentless" in stopping such scams, especially when it comes to Connected TV (CTV), perceived by many to be an easy target.

Read the AdExchanger article

How to shape your marketing strategy for a post-pandemic future

06/10/2021

The adtech industry has undergone a lot of change over the last year, but not all of that was due to COVID-19, according to Ali Syed, director of international sales for Oracle Advertising. There are many other factors at play.

Read the article in Campaign

RTB House collaborates with Oracle Moat to measure and enhance advertising

06/07/2021

In a new collaboration with RTB House, advertisers leverage advanced attention metrics in Oracle Moat Measurement to build more effective campaigns by finding out how consumers are engaging and interacting with digital advertising across channels and devices.

Read the Illinois News Live article

Oracle helps to usher in new approach to identity

06/02/2021

Oracle announced in a recent blog post that it has teamed up with The Trade Desk and others to participate in Unified ID 2.0—a noncommercial, soon-to-be open source, interoperable framework that offers marketers a new approach to identity, while preserving the value exchange of advertising and respecting the privacy and protection of consumers.

Read the Database Trends and Applications article

Oracle launches new video game advertising measurement technology

05/13/2021

Oracle announced advertising measurement technology for 3D gaming environments, helping marketers better understand how ads perform in video games. These updates include impressions delivery and general invalid traffic (GIVT) measure for PC, mobile, and web-based gaming environments in Oracle Moat Measurement.

Read the Mumbrella article

Oracle unveils ad measuring technology for in-video games

05/13/2021

Oracle unveiled the world’s first ad measurement technology for 3D in-game environments, making it easier for advertising professionals to measure the performance of their ads within video games.

Read the Yahoo!Finance article

Oracle CX adds subscription management, 3D ad measurement

05/12/2021

Oracle Advertising and CX has added 3D ad tracking and measurement for in-game ads, overcoming the ongoing technologies challenges around general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT).

Read the TechTarget article

Oracle announces 3D game ad performance metrics

05/12/2021

Nate Skinner, global SVP of marketing for Oracle Advertising and CX, provides context on the updates for Oracle Subscription Management and Moat Measurement.

Read the MarTech article

Oracle announces in-game and ad measurement technology in new CX portfolio update

05/12/2021

Oracle announced new solutions that let advertisers measure the effectiveness of ads in video games. This in-game advertising measurement technology includes impressions delivery and general invalid traffic (GIVT) measurement for ads in PC, mobile, and web-based 3D gaming environments via Oracle Moat Measurement.

Read the ZDNet article

How building a holistic customer view will help publishers thrive in a post-cookie world

05/05/2021

This year will bring a significant challenge: the deprecation of third-party cookies and other universal identifiers. But it’s not all doom and gloom. These upcoming changes to online advertising will be disruptive, but they will also provide incredible opportunities for advertisers and publishers alike.

Read The Drum article

3 downstream effects of your brand safety decisions

04/10/2021

Every technology decision can impact digital advertising. But what’s been overlooked in recent years are the downstream effects of brand safety choices. Continue reading for three factors they influence outside of protecting brand equity.

Read the Thrive Global article

Katrina Gosek: 'Put customers at the heart of everything you do'

04/10/2021

Put customers at the center of everything you do, including marketing, product development, customer service, sales, etc. How can you build something that your customers love and will continue to use if you are not using them as your blueprint?

Read the Thrive Global article

5 Qs with Rohan Arora on technology for improved customer connect

04/02/2021

Learn how Oracle customer Bausch + Lomb is using Oracle CX and Responsys Campaign Management to simplify the customer’s search for contact lenses and, in turn, help them to understand their customers better.

Read the BW Marketing World article

Contextual advertising: The solution to a cookie-less future?

03/25/2021

Check out a round-table discussion of the next generation of contextual advertising and how it can help with targeting as the demise of third-party cookies fast approaches.

Read the article

3 Mistakes holding you back from quality media investment outcomes

02/26/2021

Every advertising campaign has the potential to produce better outcomes. Read three ways your media measurement strategy may be lacking, and how you can make it better.

Read the article

Oracle is turning into a cloud giant. Why its stock is a buy.

02/19/2021

Oracle stock is rated as a buy by Barron’s. Called "a new giant" in cloud computing, Barron’s cover story is bullish on Oracle’s cloud software prospects.

Read the article

The disruptive Larry Ellison: Shatters tradition to reflect new cloud realities

02/16/2021

Larry Ellison is reshaping the cloud software landscape by combining/integrating Oracle’s suite of CX cloud applications (sales, service, marketing) with Oracle Data Cloud products and changing the name of this new suite of cloud CX apps from "CX" to "Advertising and CX." And it is more—much more—than a simple name change or shuffling of words.

Read the article

How to 'weather-proof' your context strategy as consumer sentiment evolves

02/08/2021

Context dictates the majority of your digital advertising strategy, including which media to bid on, which audiences to target, or which environments to avoid. The problem is that many solutions designed to help assume context is static (it isn’t) and that topics don’t evolve (they do).

Read The Drum article

Five disruptive ad fraud schemes that siphoned millions of dollars

01/27/2021

Using advanced invalid traffic (IVT) detection, Oracle Moat has identified five ad fraud schemes. Read the following recap to learn more.

Read the article

Oracle CMO Ariel Kelman says 2021 will be about investing—and synchronizing—technology

01/26/2021

Ariel Kelman, CMO of Oracle, spoke at Adweek Outlook 2021: The Year Ahead in Marketing and Media. During his presentation, he talked about why marketers need to integrate technology into every aspect of their businesses and sync up these new processes and tools.

Read the article

We’ll never 100 percent go back to the way marketing used to be: Oracle CMO Ariel Kelman

01/25/2021

Ariel Kelman, CMO of Oracle, sat down ahead of Adweek Outlook 2021: The Year Ahead in Marketing and Media and discussed the shifts that Oracle has made to support data-driven advertising and marketing (Adtech and Martech) and what’s in store for marketers/agencies in the future.

Read the article

Pandora's Open Beta For Audibility Is About Helping Advertisers Get More Comfortable Spending On Audio

11/16/2020

After two years of research and working closely with Moat by Oracle Data Cloud, Pandora for Brands announces their plans to launch a first-to-market, robust Audibility initiative.

Read the article

2020 nominations announced for The Drum Awards for Digital Advertising APAC

10/28/20

The Drum Awards for Digital Advertising (formerly Digital Trading Awards) recognize the best digital media in advertising and the most effective technological innovations. Oracle a finalist Best Overall Technology for Programmatic Trading.

Read the article

Dailymotion Launches Up to 100% Viewability Guaranteed Marketplace in Collaboration with Moat

10/14/2020

Vivendi-owned video platform Dailymotion today launched a premium video ad inventory marketplace with up to 100% viewability guaranteed in collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics.

Read the article