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Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform (CDP) applies machine learning to prescribe the best next action within any existing business processes.
Score your organization’s customer data strategy and learn how a customer data platform can help you.
Walk through Oracle’s unified customer data platform and see how the power of data lets you create and activate unique customer experiences in real time.
Bring back-office and CRM data into a unified, 360-degree customer profile. Oracle Unity Customer Data Platform gathers customer signals and applies them to the customer profile in real time so you have the most up-to-date information about your customer in every moment.
Simplify and consolidate all of your online, offline, first-, second-, and third-party data sources into a dynamic and connected customer profile.
Connect individual identities across devices, channels, and domains. Use advanced privacy and identity controls to build a unified, accessible profile.
Organize and maintain data quality by consolidating all of your data, including real-time behavioral signals, into a single repository. Unity Customer Data Platform cleanses and prepares that data and uses it to build enterprise data models.
Take advantage of data models built for your industry and a metadata-driven architecture that you can fully configure and extend.
Oracle Unity Customer Data Platform calculates key indicators from your first-party data—such as propensity to churn and customer lifetime value—and adds attributes from second- and third-party data sources to help you understand your customers at a deeper level.
Enrich your customer profiles with over 50 prebuilt intelligent attributes or customize attributes based on your data model and business needs.
Add valuable data to your customer profiles using out-of-the box connectors to third-party data service providers.
Automate profile data enrichment within Unity Customer Data Platform with access to the world’s largest third-party data marketplace—powered by Oracle Data Cloud.
Drive engagement and loyalty with intelligent segmentation. Oracle Unity Customer Data Platform highlights customer behaviors and enables marketers to better understand customer intent and target relevant messaging to the right groups.
Gain valuable insights about customer behavior and fine-tune targeting using more than 80 behavioral scores, such as engagement score by channel, churn likelihood, purchase propensity, and more.
Go beyond traditional targeting and create more sophisticated segments. Use more than 100 out-of-the-box behavioral segments that help you find your most valuable customers, early adopters, bargain hunters and more.
Gather customer intelligence in real time to inform consistent, relevant, and personalized experiences. Deliver the right message at the right time to your prospects and customers, across channels, devices, and interactions.
Measure customer engagement and improve customer lifetime value using AI and machine learning to model, predict, and recommend the optimal experience and derive the next, best customer experience.
Evaluate engagement using several out-of-the-box widgets that include audience, campaign, and segment analyses.
Use advanced analytics to investigate and understand exactly why things happened the way they did.
Determine which are your most valuable customers by understanding recency and frequency of purchase along with how much they spend.
Leverage actionable intelligence to orchestrate the optimal brand experience for every individual and maintain context across the entire customer journey. Oracle Unity Customer Data Platform integrates seamlessly into your applications for a faster time to value.
Connect data across sales cloud, service cloud, marketing cloud, and commerce cloud with prebuilt integrations to Oracle CX apps.
Publish customer segments and set up real-time context for personalization with a single click, across martech and adtech channels.
Get the 360-degree context of the customer natively available in your marketing, sales, service, and commerce engagement applications as well as adtech channels.
Give the power of data to everyone in your organization. Business users get the information they need to personalize customer experiences in real time.
Oracle Advertising and CX and Red Bull Racing Honda are teaming up to deliver unrivaled fan experiences and bring fans closer to the race through personalization and real-time engagement. Watch as the journey begins to unfold.
Deliver highly personalized experiences through a 360-degree view of your customer interactions across marketing, sales, service, commerce, and back office.
Take advantage of prebuilt industry schemas and an open and extensible platform to quickly realize the value of your CDP in an accelerated timeframe.
Go beyond simply knowing your customers. Use the power of AI and machine learning to intelligently guide them to the best possible experience and outcome.
The first step to successful data management is understanding your organization’s current strengths. The next step is to use the right systems to help you organize and use them effectively. Answer six short questions in The path to CX data excellence self-assessment for a high-level graphic view and score of your company’s proficiency with customer data.
Get up to speed on the latest releases of Oracle Unity Customer Data Platform and ensure that your upgrade is successful. Review the latest features including innovations, capability overviews, business benefits, setup considerations, and usage tips.
Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Unity Customer Data Platform. You'll find all of these resources and more in the Oracle Help Center.
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.
Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content about Oracle Unity Customer Data Platform.
Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.
The goal of a customer data platform is to bring all types of data together for a centralized, completed, constantly updated customer view and to improve customer experience (CX). With a CDP, companies can precisely target individual customers, personalize their experience, and improve loyalty, and increase retention rates. To achieve superior results, you need to know what the best practices are