Oracle Cloud CX Platform
Built on a cloud platform that incorporates best practices and applied emerging technologies, Oracle Cloud CX offers tools simple enough for business users to manage, yet powerful enough for developers to extend. Oracle CX applications are innovative and flexible, and provide consistent performance and security.
IDC MarketScape explores customer data platforms for data and marketing operations
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Forrester names Oracle a Leader in Digital Experience Platforms
The Forrester Wave™: Digital Experience Platforms, Q3 2021 gave Oracle high scores in 19 of the 26 criteria.
Oracle Cloud CX platform
Unity Customer Data Platform
Personalize the customer experience with a customer data platform that creates a single, dynamic view of each account and delivers intelligence—in real time—to marketing, sales, service, and commerce.
Modules
- Unified customer profile
- Customer profile enrichment
- Real-time, smart segmentation
- Customer analytics
- Actionable intelligence
- CX integrations
- Segmentation
- Behavioral Intelligence
Content management for CX
With native integration across Oracle Advertising and CX and a modern API-first architecture, Oracle Content Management makes it easy to create, syndicate, and distribute relevant and consistent content for omnichannel experiences.
Modules
Oracle integration
Connect data, processes, and applications on a single, unified platform. Oracle offers the flexibility to integrate with all applications in your enterprise, through any touchpoint. We make integration quick and simple with prebuilt flows and easy-to-use tools, while still offering the power that developers desire.
Modules
- Prebuilt integrations and process flows
- AI-based mapping recommendations
- Process automation
- Point-and-click UI for nondevelopers
- Integration insight for business users (PDF)
- API gateway
- Data integration
Visual builder
Oracle offers fully featured, cloud native, low-code, and CI/CD tools to enable native extensions and stand-alone web and mobile experiences. Configure and build experiences with open web standards (JavaScript and REST) to meet your needs—without adding technical debt—and support the entire development lifecycle.
Modules
- Visual development
- Prebuilt service connections
- Template library
- Component library
- Git repository
- Issue tracking
- Wiki
- Continuous integration/ continuous deployment (CI/CD)
- Runtime
- Security
- Oracle Apps service catalog
- Native Oracle Cloud Infrastructure services integration
Reduce risk on security-first designed architecture
Built on an Oracle Generation 2 Cloud security platform, Oracle provides the most complete identity and security solution to secure user identity and access to any application and employ enterprise-grade data encryption and governance technology.
Modules
- Identity
- Compliance
- Threat detection
- Predictive analytics
- Personally identifiable information monitoring
- Unified single sign-on
- Multifactor user authentication
- Continuous behavior monitoring
Conversational experiences with digital assistant
Embrace the next generation of UX and business applications with chatbots and conversational AI interfaces. Start immediately with customizable, prebuilt digital assistant skills or develop new digital assistants from third-party applications.
Modules
- Prebuilt skills
- Natural language processing
- Intent detection
- Entity extraction
- Multilingual
- Crowdsource training utterances
- Testing and analysis
- APIs and rich documentation
- Conversational design workshops
Guided decisions using AI and insights
Enable a true customer-centric business by leveraging insights from all CX touchpoints. Analyze complex business processes flows, such as lead-to-order and quote-to-cash, to optimize for unparalleled business performance. Analyze historical trends and use AI to guide your CX teams to meet business and revenue targets.
Modules
- Role-based insights and guided actions
- Real-time transaction reporting
- Self-service analytics and data discovery
- Data visualization and exploratory analytics
- Predictive and what-if analysis
- Analytics on the go, mobile
- Out-of-the-box semantic data model, KPI’s
- AI for sales
- AI for campaign management
Why Oracle CX is built for excellence
Connected data
Oracle Cloud CX takes a data-first approach, connecting customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Oracle has been helping customers manage, secure, and drive business value from data for more than 40 years. Data is our DNA.
Connected content
Create, syndicate, and distribute relevant and consistent content and offers to personalize customer experiences. Oracle Content Management anchors all enterprise content and assets—invoices, marketing assets, company files, images, and videos—in one place. Built-in AI recommendations, collaboration, and workflow make new content creation easy and compliant.
Connected, modern UX
Oracle’s modern user experience puts consumer-grade experiences into your hands. Highly modular visual components and intelligent, conversational services maximize reuse and consistency across our applications. Experience the power of search, natural language processing, and low-code development using cloud native Oracle Cloud Infrastructure services together with these UX paradigms.
Customer intelligence
Oracle’s customer intelligence platform helps enterprises drive business value from their connected data assets and thrive in the experience economy. When powered by connected data, connected intelligence delivers hyperpersonalization in real time and at scale across the customer journey.
Mazda Europe personalizes communications and reduces costs using a CDP
When Mazda Europe wanted to know more about their customer across their various data sources, they begun looking for a CDP. See the benefits they received, including improved speed and increased lead submissions, as they implemented Oracle Unity Customer Data Platform.
Oracle Cloud CX customer successes
With a comprehensive suite of tools for sales, marketing, service, and commerce professionals, Oracle Cloud CX helps brands get ahead and stay ahead in the experience economy.
Get the most from your Oracle Marketing investment with Oracle Content Management
Monte Kluemper, Principal Product Manager, Oracle Content Management
Looking for the right content and assets to complete your martech stack? Sometimes the answer is right in front of you. Read this post to discover how you can get the most from your existing marketing assets. Oracle Content Management offers you a single repository—preintegrated with your existing marketing tools—for storing images, fonts, logos, videos, audio files, PDFs, and photos as well as structured content assets, such as blogs, product descriptions, and customer testimonials.
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Release readiness
Get up to speed on the latest releases of Oracle CX Platform and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.
Additional information
CX Platform documentation
Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle CX. You’ll find all of these resources and more in the Oracle Help Center.
Develop your Cloud CX skills
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization’s success.
Learning Resources
Cloud Customer Connect
Cloud Customer Connect is Oracle’s premier online cloud community. Specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. In addition, members are able to provide feedback on directly to Oracle development.
CX marketplace
Power transformation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.
Support and Services
CX Platform best practices
Oracle CX Platform is not a product, it’s a strategy. By leveraging common, shared services across the CX portfolio, customers maximize operational efficiency, security, and insights. These internal benefits translate into consistent, coherent, and enjoyable user experiences throughout their journey.
The Oracle Playbook series
We've compiled the secrets to our people, process, and systems strategy. And we want to share it with you.