A repeat website visit. An abandoned shopping cart. The stress in a customer’s voice on a customer service call. These and countless other signals are clues about customer experience—and Medallia captures and analyzes them all.
More than 1,000 leading brands, such as Samsung, IBM, and Comcast, rely on Medallia Experience Cloud to learn how customers think and feel and what they might buy. The SaaS-based platform gathers information on every channel—web surveys, email, voice, social media, in-store, and more—using proprietary AI and machine learning to process billions of signals and predict customer behavior.
As Medallia grows, so do the company’s business challenges—rising data center costs, additional data residency requirements for international expansion, and lack of standardized platforms to deploy new services. As a company with a big idea that took off like a rocket, Medallia needed a significant upgrade from its on-premises infrastructure.
“We serve the world’s top businesses and we do it at scale,” says Medallia CEO Leslie Stretch. “We must serve our customers, regardless of size and geographic location, while meeting the most stringent requirements for security and data residency.”
We serve the world’s top businesses and we do it at scale. Oracle Cloud will enable us to continue to scale aggressively.
Why Medallia Chose Oracle
The company considered a number of cloud providers, but tapped Oracle Cloud Infrastructure (OCI) as a preferred cloud infrastructure provider because increased performance, reduced costs, and a global data center footprint were all essential to a successful global expansion.
As part of a multicloud strategy, the company will move its flagship product, Medallia Experience Cloud to Oracle Cloud Infrastructure. OCI’s platform availability, support of container services, ease of use, and scalability provide a strong foundation for business growth.
“Multicloud provides us with choice and flexibility,” says Mike Ottosson, executive vice president and CTO of Medallia. “We picked Oracle's public cloud solution, OCI, to be a part of our multicloud solution because of Oracle's geographic breadth in combination with attractive price-performance, and very importantly, Oracle's exceptional technical white glove support.”
Medallia Experience Cloud provides a broad feature set built with a modern cloud native architecture. “Our containerized architecture, together with OCI’s solid support for technologies like Kubernetes, meant that we've only had to make minimal changes to our lower layers as part of the porting process and no changes to the application code,” Ottosson says.
The partnership extends Medallia’s collaboration with Oracle Advertising and Customer Experience (CX), announced last year to help brands improve customer engagement.
It took only two months to move Medallia’s platform to OCI, “a true testament,” Stretch says, to Medallia’s planning and OCI’s maturity.
Running on OCI, Medallia will achieve significant performance improvements and decreased costs compared to other cloud providers.
As Medallia expands globally, more of its customers will be better equipped to understand consumers, decrease churn, and sharpen decisions that impact revenue.
“When you integrate our Experience Cloud with OCI and Oracle CX, you’ve got a dynamite mixture,” Stretch says. “Now more than ever, customer engagements must be frictionless for brands to build relationships. Our partnership with Oracle will arm service teams with intelligence they can use to turn the customer experience into revenue.”
Medallia is a member of the Oracle PartnerNetwork. Medallia solutions are available in the Oracle Cloud Marketplace, where customers can search for available applications and services to find the best solutions for their organization.
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