Accelerated by staff shortages that impact service delivery, fans are increasingly ready to let go of nostalgia and embrace a digital future, one where the stadium is not only the destination but an immersive, self-guided tour.
The return to live events has been both a welcome development and a major challenge for facilities operators.
Fans show that stadium and arena operators need to provide an experience that embraces self-service and reduces reliance on human interactions. For the first time ever, more than half of attendees prefer using stadium technology over interacting with staff during live stadium events, and 70% don’t mind if service jobs are replaced by digital solutions in the future.
Fans want to return to the thrill of in-person live events but expect that experience to be combined with the effortlessness of digital engagements pre- and post-game. This offers huge opportunities for events operators to create added value throughout the stadium journey.
think it would be amazing to engage with favorite teams in the metaverse
prefer to view sports stats through their own device
are either pro or indifferent to the introduction of robot referees or umpires
When they do choose to watch from the comfort of their own home, sports fans prefer receiving personalized promotions to enhance the game-day fun with stadium-brand food and drinks.
And when fans do attend events in person, they’re eager to add to the live portion of the day with digital pre- and post-event content to create a more well-rounded, all-day experience.
love the idea of purchasing an all-inclusive experience at a pre-game partner restaurant and exclusive post-game content on their device
love the idea of participating as part of a virtual crowd, supporting their team and interacting with fans in the metaverse
Stadium visitors now want the best of both worlds. They seek the excitement of live, in-person viewing, but want the experience to feel as convenient as it has been from the comfort of their home. They want the fun to begin before they enter the stadium and continue long after they exit.
The answer is clear: provide a service that is both immersive and seamless, so that fans can focus on what really matters—having a great time.
The key to delivering this lies in leveraging fan data through a consolidated platform that considers every aspect of the experience and tailors offers and content to each user. A truly integrated platform allows you to predict what will be consumed—and by whom—to help you keep lines moving, seats filled, and viewers happy.
Independent study: sports and entertainment consumer trends